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Covington Dental was purchased by a young dentist who wanted to refresh the brand and update the website to make it known that the business went through a transition. The owner was looking for a young, vibrant and modern dentistry logo, along with a user-friendly website. Using color psychology, we chose to go with a blue and teal color palette that portrays trust, safety, reliability and relaxation — all feelings we want to experience while visiting the dentist. For this logo, we wanted to capture the many “layers” of a tooth with the waved separations. Additionally, the new website is modern, mobile-friendly, SEO-optimized and filled with valued information for his patients, such as services, what to expect on a visit, FAQs and how to schedule.
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