Brothers Bryan and Matt Niemeyer wanted to solve a problem in the local area: Many of the surrounding storage units were already full, and most did not have a user-friendly website. Minster-New Bremen Storage was launched in 2021 to solve both of those challenges.
The brothers sought a modern, user-friendly website that would both make it easy for customers to rent a unit and would seamlessly handle payment and unit lock code information without additional administrative work on the back end.
Fully Custom eCommerce Website
Marketing Essentials designed and built a new website with customized code that allowed users to see which units were available and reserve their desired unit online. Once selected, the website and integrated payment system took care of billing and provided the user with their access code – no administrative work required.
The website also was user-friendly for the owners, who could easily see which units had been reserved and manually mark any that had been reserved offline. This functionality was not available on any other local storage unit website.
- 5,000+ visitors since site launch
- Nearly 50% of units filled 6 months after launch
- Organic ranking for local search terms like “storage unit near me”
To build brand awareness and attract users to the website, Marketing Essentials launched a digital advertising campaign on Facebook.
- 106 new page likes/followers
- 5,297 link clicks + 221 landing page views + 3,200 ad recall lift
- TOTAL: Link clicks = 5,692
- Average cost per click = $0.32
- 61,450 users reached
Marketing Essentials also created an optimized Google Business Profile for the storage unit to enhance search visibility.
“Marketing Essentials did a great job with what I think was a challenging project of building this website to accomplish what Matt and I envisioned. A lot of work went into it, and I’m very happy with the end product. They have helped us do what we wanted to do in terms of out-marketing the competition. I would certainly recommend them to anyone out there who’s looking to start a business or increase their marketing footprint.”
– Bryan Niemeyer, co-owner, Minster-New Bremen Storage
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