In today’s competitive landscape, your company needs to show up on Google. Your website and LinkedIn channel must demonstrate industry expertise, while your sales team requires efficient online sales tools for faster connections and deal closures. Discover how we can empower you to achieve these goals.
Specializing in Internet Marketing for Industrial Manufacturers
With Marketing Essentials, you get a full-service digital marketing and sales agency based in Ohio, one of the country’s top manufacturing states. We live your culture every day, and many of our expert digital marketing and sales team members have worked for industrial manufacturers, fabricators, agricultural supply companies, distribution centers and more.
Our approach to digital marketing for industrial companies sets us apart from the rest. We know your industry is complex, so we start with an analysis of your market, your company and your competitors. We don’t make assumptions. We don’t do cookie-cutter. We recommend a tailored strategy that pushes you ahead of the competition.
Whether you’re looking for a one-time project, a campaign or a vendor partnership, we will work together to set up a program that ties to your traditional marketing, fits your budget, and ultimately, improves lead generation and drives revenue. Let’s get to work!
Top Successful Manufacturing Stories
Lead Generation
A Strategic Marketing Partnership
“The talented team and leadership at Marketing Essentials enabled us to quickly pivot from our conventional, face-to-face sales interaction and print media advertising to a digital-focused, online promotion, virtual sales environment. Their help in leveraging our existing sales and marketing tools resulted in our rapid adaptation to a disrupted market condition. The results speak for themselves: increased web traffic, shorter order cycles, more leads and more orders … better results in a receding market situation.” - OTC DAIHEN, Inc.
New Modern Website Reflects Growth of Steel Supplier
Scott Steel, a second-generation family-owned steel service center, was experiencing tremendous growth, including opening a new facility. The company’s website was dated in design and did not reflect their current offerings. They turned to Marketing Essentials to strategize, design, build and write the content for a new, modern website that accurately portrayed them as a leading steel supplier. The website was also built with employee recruitment in mind to help attract qualified candidates.
Badger Paperboard was challenged by a website that wasn't attracting the desired traffic or search results. Marketing Essentials collaborated with Badger to develop an SEO and content strategy that boosted visibility for industry-specific search terms. The strategy included blogging, social media management and a monthly email that worked in tandem with the SEO program to produce positive results across the board. In six months, organic entrances nearly doubled; in 12 months, they increased by 70%+.
Multi-Channel Content Strategy Generates New Leads
Three D Metals came to Marketing Essentials looking for a marketing program to boost brand awareness, lead generation and sales. We developed a content strategy that included blog articles, a custom-coded online metals calculator, search engine optimization for targeted keywords, email campaigns, trade show strategies, paid advertising and more. A target digital advertising program resulted in 992 total conversions or nearly 50 new contacts reaching out each month.
“We’ve hired quite a few people since we’ve been working with Marketing Essentials …the digital marketing plan helped us reach more applicants. There is no way we could have done that on our own." – Julie Hart, Recruiter at Classic Carriers, Inc.
“The digital marketing program they put together for us is great. It’s a product that we could have never come up with on our own ... they have brought so much professionalism, so many fresh ideas to our presence, it’s been absolutely invaluable.” – Kurt Rhoades, Director of IT, Classic Carriers, Inc.
Always prepared and willing to go above and beyond
“The Marketing Essentials team is always prepared and willing to go above and beyond to help with our marketing needs even if we have simple questions …Our new branding guidelines and website look amazing and really helped bring Three D Metals to a new level of connecting with customers. What stood out that made us earn your recommendation? The people, the knowledge, and the service.”
– Three D Metals
Fantastic job communicating
“Estes Design and Manufacturing recently partnered with Marketing Essentials to complete a HubSpot/Salesforce integration. Everyone at Marketing Essentials did a fantastic job communicating throughout the entire process and made the transition easy for us. As we expected, there were a few hiccups along the way, but Marketing Essentials was very good at providing quick and efficient solutions.”
– Estes Design & Manufacturing
I have referred people to Marketing Essentials
“It has been a great experience working with Marketing Essentials! They know what the heck they're doing. The traffic we have seen from our website has been awesome. Their design team was spot on with our beginning thoughts and took it from there. We couldn’t be happier! I have referred people to Marketing Essentials, and from what they told me, they are experiencing the same thing we have.”
