Classic Carriers Inc., a full-service transportation provider with locations in Versailles and Greenville, Ohio, first came to Marketing Essentials looking to freshen up its brand image and for a new, modern website. The new website needed to help recruit truck drivers and to accurately reflect the expanding services the company is now offering.
After the website was launched, the company turned to us for a recruitment strategy to help fill the applicant pipeline and for a digital marketing strategy to help grow sales. Both strategies included social media campaigns, digital advertising across various online channels, videos and continuous optimization of the website.
With marketing campaigns in full swing, the thriving company had sales in place to nearly fill a new, 1.85 million cubic foot cold storage warehouse before it was even complete.
