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Overview

OTC DAIHEN is the world’s No. 1 manufacturer of arc welding robots. They are a single-source solutions provider, meaning they design, build and install the entire welding solution and provide service and parts.

To help grow sales in the United States, OTC DAIHEN USA turned to us for a marketing and sales partnership that includes ongoing website optimizations and SEO, educational blog articles, buyer’s guides, email and social media campaigns, videos, digital advertising, sales enablement materials and coaching on how to use the HubSpot CRM most effectively and efficiently.

The strategic partnership also includes regular strategy meetings, monitoring, data analysis and reporting for full transparency. Each month, we work together to map out content and promotional strategies that keep nurturing new leads to sales and continue driving revenue growth.

OTC DAIHEN Website
OTC Daihen tradeshow

A Strategic Marketing Partnership

Videos
Webinar

Video Marketing Grows Brand Reach & Engagement

We collaborated with OTC DAIHEN on a video marketing program that focused on educating its audience with product demonstrations and tutorials to not just tell but show why its welding technology stands out from the competition. Customer testimonials via video also helped support lead nurturing, providing proof of product features. With video used in the company emails and websites, its YouTube channel now boasts nearly 3,000 subscribers and continues to grow every day. 

OTC DAIHEN Videos

Webinars Keep Sales Afloat During Global Pandemic

When a global pandemic hit and halted sales travel and trade shows, Marketing Essentials helped OTC DAIHEN continue its marketing efforts and sponsor its first virtual trade show. OTC DAIHEN’s performance flourished and achieved the following results:
• 300% increase in website traffic
• 35% decrease in the length of time to close a sale 
• 155% increase in the number of new leads
• 8% increase in close rate (new leads to new customers)
Since then, we have continued to support OTC DAIHEN in growing its video marketing efforts with more webinars, tutorials and product demos.

OTC DAIHEN Webinar

Video Production

OTC DAIHEN Welbee II Welding Power Source: Advanced Weld Settings Demo with Mike Iverson

Customer Testimonial | Wiley Metal Fabricating