Documented Marketing Strategy Helps Segment Audiences and Plan for Future Growth


The Piqua Arts Council is a nonprofit dedicated to making the arts accessible to the surrounding communities through education, support and presentation. The organization reached out to Marketing Essentials to help create a documented marketing strategy that defined their key target audiences and stakeholders and mapped out how to promote the brand across the various segments.

Our team worked co-collaboratively with the council to develop a phased-in approach to a marketing plan that included segmented campaigns, messaging themes, optimization opportunities for the website and email, along with a mix of other traditional and digital marketing tactics.

Piquat Arts Council painting gallery images
Piqua Arts Council Marketing Strategy
Piquat Arts Council device images

“With Marketing Essentials, you are definitely going to get a team of people – a dedicated team of people – that are passionate about what they do, and also have that level of professionalism there … It’s just great to work with a true team of professionals.” – Jordan Knepper, Executive Director, Piqua Arts Council

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