Documented Marketing Strategy Helps Segment Audiences and Plan for Future Growth
The Piqua Arts Council is a nonprofit dedicated to making the arts accessible to the surrounding communities through education, support and presentation. The organization reached out to Marketing Essentials to help create a documented marketing strategy that defined their key target audiences and stakeholders and mapped out how to promote the brand across the various segments.
Our team worked co-collaboratively with the council to develop a phased-in approach to a marketing plan that included segmented campaigns, messaging themes, optimization opportunities for the website and email, along with a mix of other traditional and digital marketing tactics.
“With Marketing Essentials, you are definitely going to get a team of people – a dedicated team of people – that are passionate about what they do, and also have that level of professionalism there … It’s just great to work with a true team of professionals.” – Jordan Knepper, Executive Director, Piqua Arts Council
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