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Redesigned Website Drives Sales and New, Modern Brand Look
As a growing company, Shaffer Metal Fab turned to Marketing Essentials for an updated website that was professional, modern, easy to navigate and a viable sales tool. The website strategy included optimizing the site to meet today’s best practices, such as fast site speeds and being mobile-friendly. It also included SEO (search engine optimization), new branding and conversion points to increase the generation of quality leads.
Along with a refreshed website, we also provided Shaffer Metal Fab with a new brand identity that reflected the company as an industry leader in metal fabrication. While they wanted a fresh new approach to their current logo, it was also important to keep in mind the brand equity the company had in its colors and piano symbolism from the original family logo. Their new logo focuses on relationships, connections and communication.
A big part of the Shaffer Metal Fab brand is their pride in the relationships they foster internally and externally. This logo represents a conversation bubble, which surrounds and softens the S. Piano keys are also implied in the negative space of the S, which was an important family tie to incorporate.
