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Shelby County Board of Developmental Disabilities (SCBDD) wanted a new logo as part of the development of a new umbrella brand. They wanted to ensure the logo portrayed a friendly and compassionate feeling while demonstrating how they help improve the lives of others. For the colors, we made tonal changes to the existing blues and greens to keep the brand identity but give it a modern look and feel. This mark uses the shape of an ‘S’ as the base design and then has a flow of people coming from both sides. This shows movement and portrays a person going into SCBDD (blue color) and then growing and moving into the community (as the green color).
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