Overview
Three D Metals is a North American metal supplier and distribution company offering copper, aluminum, high-carbon spring steel and Williams welding wire. To help with brand awareness and lead generation, we developed a content strategy that included blog articles, an online metals calculator, search engine optimization for targeted keywords, email campaigns, trade show strategies, paid advertising and more.
By creating valuable, informative and engaging content, Three D advanced its position as an industry thought leader, grew website traffic and increased lead generation, paving the way for long-term growth and success.
A Strategic Marketing Partnership
Digital Advertising
As part of Three D’s marketing campaigns, we launched Pay Per Click (PPC) ads that were product-specific or focused on brand awareness. The ad campaigns included video ads, display ads on websites and search ads that appear when people are searching relevant keywords and terms. In a 21-month period, results were:
- Impressions: 4.6 million
- Clicks to Website: 103,000
- Average Cost Per Click: $0.73
- Conversions: 992
Employee Recruitment Marketing
To help with employee recruitment, Three D Metals needed to show their company culture and the benefits of working at Three D. After we developed a video strategy and storyboards, we shot, produced and edited videos to show the company, what they do and what it’s like working at Three D Metals.
The recruitment strategy also included a paid advertising campaign to get the company where candidates are every day – online. In just a few short months, the company had 98 new applicants.
Search Engine Optimization
To boost Three D Metals presence on Google and other search engines, we implemented an SEO strategy that included:
- Tracking Three D Metal’s keywords and competitor keywords for opportunities to optimize and outrank the competitor online.
- Creating a keyword map for each website page so each page had a term or cluster of terms identified that it should rank for and to avoid diluting SEO efforts overall.
Implementing a keyword-focused content strategy of blog articles and resource pages. - Auditing the website to add internal linking that pushed SEO juice to key pages.
- Updating its Google Business Profile as the profile influences ranking and how a business shows up on maps and local searches.
- Ensuring a consistent NAP (name, address, phone number) across the web.
- Tapping into industry directories that could push new leads to the website.
LET'S WORK TOGETHER.
