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Industrial Company Recruits Employees and Boosts Sales
Three D Metals is a North American metal supplier and distribution company offering copper, aluminum, high-carbon spring steel and Williams welding wire.
Employee Recruitment and Video
To help with employee recruitment, Three D Metals needed to show their company culture and the benefits of working at Three D. After we developed a video strategy and storyboards, we shot, produced and edited videos to show the company, what they do and what it’s like working at Three D Metals.
The recruitment strategy also included a paid advertising campaign to get the company where candidates are every day – online. In just a few short months, the company had 98 new applicants.
Paid Advertising to Gain New Customers
To help boost sales, we also launched Pay Per Click (PPC) campaigns that were product-specific or focused on brand awareness. The ad campaigns included video ads, display ads on websites and search ads that appear when people are searching relevant keywords and terms.
Our dedicated account manager for this campaign continuously monitored and optimized the ads to ensure Three D was positioned as an industry leader and to achieve optimal ROI on the ad spend.
Results in 21 months:
- Impressions: 4.6 million
- Clicks to Website: 103,000
- Average Cost Per Click: $0.73 (and continuing to decrease!)
- Conversions: 992 or an average of 47 new contacts reaching out each month
Refreshed Brand Identity
As part of the company growth strategy for the future, company leaders also wanted to refresh the brand identity with a new logo, colors, look and feel. We modernized the brand colors to vibrant and warm metal tones. We then simplified the logo for a refreshed look that also allowed versatility in usage. With the new logo:
- The Ds stand for the owner’s initials (or his wife and children’s initials depending on who you ask!).
- The outside circle represents continuity, security and protection.
- The inner triangle represents strength and speed.
