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Industrial Company Engages Customers with New Look and Video Strategy
Three D Metals, a North American metal supplier and distribution company offering copper, aluminum, high-carbon spring steel and Williams welding wire, wanted to highlight the company story and family culture through video. After developing the video strategy and storyboard, we shot, produced and edited a new company video that tells their story and shows the culture, history and values of Three D Metals.
To help with employee recruitment, ThreeD Metals needed to show their company culture and the benefits of working at Three D. After a video strategy was developed, we went to their location and shot footage of employees in the office and on the floor and then gathered past photos of events to edit into the final video footage to give a complete overview of working at Three D Metals.
The company also was looking for a refreshed brand identity. We modernized the brand colors to vibrant and warm metal tones. We then simplified the logo for a refreshed look that also allowed versatility in usage. With the new logo,
- The Ds stand for the owner’s initials (or his wife and children’s initials depending on who you ask!).
- The outside circle represents continuity, security and protection.
- The inner triangle represents strength and speed
