Local Toy Store Expands Market with New eCommerce Website

Topsy Turvy Toys specializes in selling toys that are unique and geared at developmental milestones. The company also holds events and “play opportunities” at its two locations in New Bremen and Tipp City, Ohio. 

The company owner turned to Marketing Essentials for a new eCommerce website to sell toys online and allow customers to sign up for events. The site needed to be affordable, easy to navigate, aligned with the company’s fun branding and efficient for the small business owner to manage after the site launch.

The Marketing Essentials team built a new eCommerce website with the online store integrating with the company’s POS (Point of Sale) system and QuickBooks for efficiency in inventory management and bookkeeping. The website also includes shipping and store pickup options for customer convenience, online event registration and a Facebook stream to help boost engagement and online followers.

Topsy Turvy page mockups
Device mockup for Topsy Turvy

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