New Digital Capabilities Keep Pastor Connected with Today’s Congregation
Wayne Street United Methodist Church, located in St. Marys, OH, reached out to Marketing Essentials looking for new branding, a website and an easy-to-use digital strategy to help stay in touch with the congregation.
After designing a new logo and building a new website, we went to work setting up a MailChimp account for the pastor and building branded email templates for easy reuse.
Next, we held a training session with the pastor, covering everything from managing the email subscriber list to adding content and sending emails.
Lastly, to provide more dynamic content for viewers, we trained the pastor on how to use the Soapbox video tool so he could create personalized video messages to add to the emails.
“I appreciate Marketing Essentials for helping me see what could be for our online presence!” – Pastor Tim Benjamin
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