Here’s What We Found About Your Marketing Strategy!

First Things First … Your Website

Your website is your foundation and front door to the many people who search online first. Therefore, it is crucial to know if your website is accurate and how it’s performing. Your site should be your top sales rep, guiding potential residents to discover and connect with your brand.

Action Plan & Resources:

Now is the right time to roll up your sleeves and dig in. Here is what you should take a look at:

Step 1: Evaluate Your User Experience

Put yourself in the shoes of a potential resident searching for a new living option. Ask yourself:

  • Can I easily find answers to key questions? (Do they offer the care I need? What is the community like? Will I be able to pursue my interests?)
  • Does the website make me want to move in? (Is it an accurate and inviting reflection of the community?)

Step 2: Analyze Your Data

  • Where is your traffic coming from? If organic search isn’t your biggest source of traffic or leads, your website isn’t performing as it should, and you may be relying too much on paid ads.
  • Are at least 2% of visitors converting to leads? If not, your website may not be effectively presenting your community or making it easy to take action.

Step 3: Use These Resources to Get Started:

Use our free tools to evaluate your website’s performance in seconds and get expert guidance on how to improve it:

By making these optimizations, you’ll ensure your website works for you — attracting and converting more potential residents every day!

Second, Let’s Get More Leads NOW

Your first focus should be lead volume. Without a steady flow of quality leads, filling your census becomes unpredictable and difficult.

Action Plan:

The good news is that there are proven strategies to boost your inquiries, such as optimizing your digital ads, refining your messaging, and strengthening referral partnerships.

Resources to Help You Get Started:

Finally, Let’s Talk Sales!

The longer you wait to respond, the less likely a lead is to convert. Studies show that following up within 5 minutes dramatically increases your chances of connecting. When leads don’t feel valued right away, they quickly lose interest and look elsewhere. Now is the time to build a solid follow-up framework with clear timelines and automated systems to keep every lead engaged.

Action Plan:

Set up an automated lead nurturing system that reaches out to every new inquiry within minutes of submission. Follow it up with personalized calls or emails as soon as possible. Your leads want to hear from you quickly, so don’t keep them waiting!

Don’t worry, we can help. As HubSpot experts, our dedicated team works with you to automate your lead nurturing and streamline your follow-up process. We’ll help you align your strategies and internal workflows within the HubSpot portal, ensuring that every lead gets the right message at the right time.

Resources to Help You Get Started:

Your Next Step

Every senior living community faces unique challenges, but optimizing your lead generation and follow-up strategies will help you scale sales and maximize marketing ROI.

Let’s talk about how we can help you drive better results!

Marketing Essentials is a full-service digital agency specializing in every stage of the buyer’s journey. We work with you to evaluate your entire marketing and sales process — from first brand interaction to long-term customer retention. Our team will identify key areas for improvement and provide a strategic roadmap for maximizing your results.

Once you have your roadmap, we will work with you YOUR WAY. Need a full marketing team in your pocket? We have a deep bench of experts. Need strategic guidance and oversight for your team? We have the strategists ready to own your data.

Let’s schedule a quick 30-minute conversation.

You’ll walk away with actionable insights you can implement immediately to boost your marketing effectiveness!

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