---
title: Senior Living Marketing Agency Partnership Drives Lead Generation
description: See how integrated SEO, paid advertising and website strategy helped Optalis Health grow brand awareness and lead generation across 30+ senior care communities.
---

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[Our Work](https://mktgessentials.com/our-work) > [Senior Care & Living](https://mktgessentials.com/our-work/tag/senior-care-living#work-feed) > Optalis Health & Rehabilitation

THE CLIENT

## Optalis Health & Rehabilitation

<https://mktgessentials.com/hubfs/ME_OPH_Website_Spotlight_0825.jpg>

# A Full-Funnel Partnership Driving Brand Awareness and Lead Generation  

Optalis Health & Rehabilitation operates more than 30 communities across Michigan and Ohio, providing skilled nursing, rehabilitation, assisted living and memory care. Each location serves a different market with its own competitive landscape, family demographics and search behavior.

Families researching senior care don't decide quickly. They spend weeks or months looking, comparing and quietly forming opinions before they ever pick up the phone. Optalis needed a marketing partner who understood that journey and could show up at every step — across every community.

That's where our partnership and strategic expertise comes in. We continuously monitor performance across every market, then translate what we see into recommendations. The goal: increase occupancy through measurable brand awareness and qualified lead generation in every market they serve. 

[View the Results](https://mktgessentials.com/our-work/optalis-healthcare#solutions-content)

## The Results

0% ↑

increase in website traffic growth year over year

0x ↑

increase in monthly conversions through paid search

0% ↑

increase in sessions from AI search platforms

CLIENT TESTIMONIAL

## **Hear from Optalis Healthcare**

"With digital websites and social media, the rules keep changing. And so, to be able to stay on top of that, you really need someone that that is their specialty... We really rely on Marketing Essentials to provide guidance and strategy development and to help us carry it out.”

– Jody Beckley | Corporate Director of Marketing and Business Development - State of Ohio

"Marketing Essentials has helped us achieve amazing results! We increased website clicks by 20% from the prior year, and dramatically increased our SEO: in some markets we went from 14th to 1st place."

– Stephanie Greazel B.S., NHA | Corporate Director of Public Relations and Brand Management

![line and bar graph](https://mktgessentials.com/hubfs/bar-line-graph.png)

## A Strategic Marketing Partnership

### An Integrated Digital Program Across 30+ Communities

With 30+ communities across two states, Optalis needs to show up everywhere a family might look — local search results, Google Maps, AI-driven research tools, paid ads and high-performing location pages. We built and continuously manage an integrated program that connects SEO, paid advertising and website performance into one growth engine.

**The approach includes:**

- Ongoing optimization of all location pages with market-specific keywords and content built around the way families actually search
- Active Google Business Profile management across every community, including photo updates, category refinements and review monitoring
- Content development addressing high-intent family questions
- AI search visibility optimization as families increasingly start their research on ChatGPT, Perplexity, Gemini and Copilot
- Paid search campaigns segmented by care level and by market
- Performance Max, display and brand search campaigns to reach families at every stage of the research journey
- Call tracking integrated with ad campaigns, so the sales team knows where leads came from

**More results:**

- **557,000+** website sessions, up 32% year over year
- **9.5 million** Google search impressions, with 207,593 clicks
- **19.6% paid search conversion rate** — well above healthcare industry benchmarks

<https://mktgessentials.com/hubfs/ME-OPH_web-mobile-mock_0626.webp>

## Browse More Projects

### [![Optalis Health & Rehabilitation seo and ai results](https://mktgessentials.com/hubfs/ME_OPH_SEOAI_Casestudy_SpotlightIMg-3.webp) Optalis Health & Rehabilitation Optalis Health & Rehabilitation SEO AI Visibility Senior Care & Living](https://mktgessentials.com/our-work/optalis-healthcare-seo-ai)

### [![Kendal at Oberlin marketing mocks](https://mktgessentials.com/hubfs/ME-KAO_Headshot_0726.webp) Kendal At Oberlin Kendal At Oberlin SEO AI Visibility Senior Care & Living Email Digital Advertising Branding](https://mktgessentials.com/our-work/kendal-at-oberlin)

### [![ME-CFS-web-mock](https://mktgessentials.com/hubfs/ME-CFS-web-mock.webp) Community First Solutions Senior Living Community First Solutions Senior Living SEO AI Visibility Senior Care & Living Website Digital Advertising Marketing Automation & CRM](https://mktgessentials.com/our-work/community-first-solutions-senior-living)

## Interested in results like these?

 Reach out to discuss your goals and how we can partner with you to drive measurable growth for your business.

[Let’s Talk Results](https://mktgessentials.com/contact?hsLang=en)

### Ready to talk strategy and see results like these?

No cookie-cutter playbooks. No random acts of marketing. Just a plan built for your business, your team and your goals.

[Let's Chat](https://mktgessentials.com/marketing-consultation/)

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**111% average client lead growth. Experts in long, trust-driven sales cycles.**

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[224 S. Market St., Suite B, Troy, OH 45373](https://www.google.com/maps/dir/40.4324352,-84.04992/224+S+Market+St+b,+Troy,+OH+45373/@40.0372616,-84.2048405,18.32z/data=!4m9!4m8!1m1!4e1!1m5!1m1!1s0x883f7721f27fa09d:0xab34d96ac02cae4d!2m2!1d-84.2056564!2d40.0371176?entry=ttu)

[419.629.0080](tel:4196290080)

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