THE CLIENT
Otterbein needed a strategic marketing partner who could create and execute a cohesive program across eight different communities and nine neighborhoods. Marketing Essentials built Otterbein a new website from the ground up, incorporating solid SEO practice, original content, and a sales-minded structure to generate and capture leads.
A defined video strategy is an important component of Otterbein’s program. Marketing Essentials, working closely with Otterbein, maps out videos for each community that not only enhance the brand but speak directly to prospects’ needs and questions for lead generation.
A key component of Otterbein’s lead generation program is digital advertising. Through digital advertising channels, Otterbein has seen exponential growth since the inception of their program via Facebook and Google/Microsoft pay-per-click (PPC) advertising.
Marketing Essentials created a robust content and social media strategy for Otterbein SeniorLife, including regular blogs, community-segmented emails, and social media management across all channels.
We also set up Otterbein’s HubSpot marketing automation platform, providing ongoing training and coaching to align sales and marketing. Organic and paid social media and search ads, emails and automation, continual data-based optimization, and more to round out our comprehensive marketing program for Otterbein.
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