THE CLIENT

Otterbein SeniorLife

Successful Marketing Partnership Drives Growth

Overview

Otterbein SeniorLife offers seniors unlimited lifestyle options through independent living, assisted living, skilled nursing, rehab, memory support, respite care, in-home care, and hospice services in Ohio and Indiana. With over a century of experience, Otterbein strives to enhance the quality of life and holistic growth of older persons.

Marketing Essentials provides a full-service digital marketing and sales program to Otterbein that fills the sales pipeline at all stages and builds brand equity both internally and externally.

Results

The results of these efforts were seen within just four months of the new website’s launch:

  • Organic traffic doubled, with a 104% increase in organic sessions compared to the baseline established from the four previous websites.
  • Total website sessions from all sources increased by 5% quarter-over-quarter, showcasing the effectiveness of the site’s improved structure and SEO strategy.
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CLIENT TESTIMONIAL

Hear from Otterbein SeniorLife

“What a great decision we, at Otterbein SeniorLife, made to work with Marketing Essentials! The team assigned to us proved to be knowledgeable, not only in website design and implementation, onsite video production, advertising and inbound digital marketing but also in the senior care market so very important to Otterbein. I heartily recommend Marketing Essentials – an extremely valuable marketing partner.”

-Gary Horning, Vice President, Marketing & Communications, Otterbein SeniorLife

A Strategic Marketing Partnership

Website

Otterbein needed a strategic marketing partner who could create and execute a cohesive program across eight different communities and nine neighborhoods. Marketing Essentials built Otterbein a new website from the ground up, incorporating solid SEO practice, original content, and a sales-minded structure to generate and capture leads.

Digital Advertising

Otterbein needed a strategic marketing partner who could create and execute a cohesive program across eight different communities and nine neighborhoods. Marketing Essentials built Otterbein a new website from the ground up, incorporating solid SEO practice, original content, and a sales-minded structure to generate and capture leads.

Video Production

A defined video strategy is an important component of Otterbein’s program. Marketing Essentials, working closely with Otterbein, maps out videos for each community that not only enhance the brand but speak directly to prospects’ needs and questions for lead generation.

Content and Social Media

Marketing Essentials created a robust content and social media strategy for Otterbein SeniorLife, including regular blogs, community-segmented emails, and social media management across all channels.

HubSpot

We also set up Otterbein’s HubSpot marketing automation platform, providing ongoing training and coaching to align sales and marketing. Organic and paid social media and search ads, emails and automation, continual data-based optimization, and more to round out our comprehensive marketing program for Otterbein.

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