Our Work > Industrial & Manufacturing > TAB Wrapper

THE CLIENT

TAB Wrapper

Integrated Marketing Strategy Fuels Success for TAB Wrapper

TAB Wrapper Tornado has been a trusted name in orbital wrapping technology, with its equipment helping manufacturing companies secure and protect their products for safe transport and storage. Despite this strong foundation, the company faced a common dilemma that many industrial manufacturers encounter – limited internal marketing resources and expertise to maintain a competitive digital presence.

Without a dedicated marketing team, TAB Wrapper Tornado struggled to keep pace with evolving digital trends and buyer behaviors, needing a strategic partner who understood both the technical nature of their products and the digital channels that could drive qualified leads.

Recognizing these challenges, the parent company, TAB Industries, partnered with Marketing Essentials to strengthen the brand's digital presence and accelerate growth in an increasingly competitive market. Together, we've built momentum across their entire marketing and sales funnel — transforming marketing from a question mark into a growth engine.

The Results

0% ↑ ROI on digital marketing program

0% ↑ ROI on digital advertising program

CLIENT TESTIMONIAL

“On behalf of everyone at TAB Industries, I want to express our sincere appreciation for the outstanding work Marketing Essentials has done for us over the past two years. Your work has really helped boost our exposure, strengthen our brand, and guide our marketing efforts in the right direction. It truly feels like there’s a great sense of teamwork between our companies, and we see you as an extension of our own staff … We’re looking forward to continuing to build a stronger presence together.”

– Tom Brizek CEO/President of TAB Industries

Clear Goals, Real Results

    The Partnership

    We work alongside TAB Wrapper as a true extension of their sales team, aligned around three core objectives: expanding brand awareness across key industries, generating qualified leads through multiple digital channels and building growth for targeted product lines.

    Our Collaborative Approach:

    • Unified objectives: We execute an integrated approach across every stage of the customer journey, from initial awareness through lead conversion.
    • Multi-channel execution: Our strategy encompasses brand building through dedicated LinkedIn management and ongoing SEO optimization, lead generation via Google advertising, and trade show support and product-specific marketing, including new product launches, sales collateral and optimized case studies.
    • Seamless collaboration: We leverage what each team does best, managing marketing operations through HubSpot portal optimization, building automation and dashboards that support sales efficiency, and creating the educational content and gated assets that drive results.

    Comprehensive Marketing Support

    We serve as TAB Wrapper's full-service marketing partner, executing day-to-day tactics while providing strategic guidance for long-term growth. We handle the marketing mix so the TAB Wrapper team can focus on what they do best.

    • Product campaign marketing
    • Website development and maintenance
    • SEO and AI search visibility optimization
    • Content writing
    • Digital advertising
    • Social media management
    • Email marketing
    • Marketing automation and CRM optimization
    • Print collateral development
    • Trade show marketing

    Looking Ahead

    Our partnership with TAB Wrapper Tornado is built on continuous improvement, not one-time wins. This disciplined approach ensures every marketing dollar delivers measurable ROI while keeping TAB Wrapper ahead of competitors.

    Our ongoing focus:

    • Quarterly performance analysis to double down on what's working, refine what's not
    • Competitive monitoring to track competitor positioning to maintain TAB Wrapper's market edge
    • Conversion optimization to refine the journey from contact to customer
    • Emerging trends, such as AI-powered search optimization, to stay at the forefront of cutting-edge technologies

    Success in industrial marketing requires both consistency and adaptability. Through regular measurement, strategic adjustment and a true collaborative partnership, we ensure TAB Wrapper Tornado continues to set the pace in its market.

    © 2026 Marketing Essentials | Privacy Policy