Citizens for Troy City Schools was a committee created to help educate the public of Troy, Ohio, about a critical school bond and levy issue. The levy had failed to pass two previous times due to a lack of awareness and clear messaging, and the committee wanted expert guidance to ensure passage this time.
Marketing Essentials met with the committee to learn about their needs and develop a strategy and messaging that would be clear, concise and informative. Key in the strategy was a focus on answering FAQs and being completely transparent with the public.
A website, videos, social media, event strategy and print collateral were all developed to help spread the message.
The levy passed, ensuring Troy’s schools can continue to provide equitable, inclusive, and high-quality education for all students.
