As a professional in the medical field, I’m sure you’ve been hearing the word “blog” more and more. An increasing number of companies in the health industry are establishing blogs of their own. You may have explored starting a blog for your medical practice or hospital, or perhaps your organization had a blog that slowly faded, and now you’re tasked with reviving the blogging program.
Whatever the case, when done properly, blogging is a great way to drive traffic to your website. If you’re one who has to go through your boss or a board for approval, you’re in luck. We have numbers, and numbers don’t lie.
12 Statistics to Convince Your Medical Practice to Blog
- Blogs have been rated as the 5th most trusted source for accurate online information. (Source: Hubspot)
- 61% of U.S. online consumers have made a purchase based on recommendations from a blog. (Source: BlogHer)
- 37% of marketers say blogs are the most valuable type of content marketing. (Source: Content Plus)
- 82% of marketers who blog daily acquired a customer using their blog, as opposed to 57% of marketers who blog monthly -- which, by itself, is still an impressive result. (Source: HubSpot State of Inbound, 2013)
- Marketers who prioritized blogging are 13x more likely to enjoy positive ROI. (Source: HubSpot)
- 90% of consumers find custom content useful. (Source: SocialMediaToday)
- Companies that blog have 97% more inbound links. (Source: HubSpot)
- 70% of consumers learn about a company through an article/blog rather than ads. (Source: SocialMediaToday)
- On average, companies that blog receive 434% more indexed pages. (Source: HubSpot)
- 68% of consumers spend time reading content from brands they are interested in. (Source: CMA)
- Content marketing costs 62% less than traditional advertising. (Source: Demand Metric)
- “You are more likely to complete Navy SEAL training than click on a banner ad.” (Source: HubSpot) – Side note: When they say “You” they definitely don’t mean me.
Now that you have the numbers, the convincing part should be easy. It’s establishing your blog that will be the hard part. Just remember to write original, valuable, and engaging content optimized for your persona on a consistent basis.
Your blog serves as a great opportunity to extend your brand, showcase your industry knowledge, and connect with your visitors. If you have questions and need help with content marketing, you know who to call! And it’s not the Ghostbusters. Connect with a Digital Strategist at Marketing Essentials today at 419.629.0080.
