Scan the list. Can you answer, “yes” to all the questions? Great! If not, you need to spend time developing and implementing your local SEO strategy.
20 LOCAL SEO FACTORS TO CONSIDER:
- Has your keyword research been updated in the last 6 months?
- Do you have keywords in your page titles?
- Do your meta descriptions have strong calls to action?
- Do you have clean, user-friendly URLs?
- Are your images sized correctly?
- Do you have relevant and keyword-rich alt attributes on your images?
- Do you have structured data on your NAP (name, address, phone) citation on your website?
- Do you have a robust Google My Business listing?
- Yahoo listing?
- Bing listing?
- Yelp listing?
- Does the website NAP match your all your directory listing NAPs?
- Is your website mobile-responsive?
- Is your website easy to navigate and intuitive for your users?
- Do you have a blog you are updating regularly?
- Does your website load fast (under 2 seconds)?
- Have you submitted your XML sitemap(s) to Google Search Console?
- Do you have an HTML sitemap on your website?
- Do you have positive online reviews?
- Are you users able to complete their desired tasks on your web pages?
