Healthcare: one of the most highly regulated industries in the entire world, and one in which it is vital that you have the proper systems and protocols in place to keep your census full, even in those very challenging times when everything seems to be in flux.
But what is the solution to this, you ask?
Digital (often referred to as inbound) marketing offers both you and your entire team the opportunity for unlimited resources--social media, google search and much, much more--that will help keep your beds filled.
Studies show that 1 in 3 patients use mobile devices to research hospitals and healthcare practices every single day!
Likewise, 77% of patients use online searches to schedule their appointments. Are your clients able to have the ease of scheduling their appointments online, right at their fingertips? If not, they should be! Your current and potential customers are doing nearly EVERYTHING online, why aren’t you?
3 Hospitals Exceeding Expectations
Take a look at the above websites. Notice their use of video, content and email marketing. These three items are essential for business growth online. Do you have an eNewsletter your current and potential customers can sign up for to get helpful information? Is your website mobile-friendly? Do you have a search bar on your website? These are the things you should be asking yourself.
Why Digital Hospitals are Beating the Competition
- They set themselves apart from the competition.
- They get found on the internet and engage with their audience.
- They convert website visitors into leads and, eventually, into new clients.
People are changing the way they find answers, build trust and make choices. Whether you believe it or not, they are going online to find answers to all of their questions. Don’t let yourself get caught in the muck, focusing on the past rather than the trends happening right in front of you!
Do you want to soar above and beyond and leave your competition in the dust, too? You can with digital marketing! Give the experts at Marketing Essentials a call at 419.629.0080 today to get started.
