Your outdated manufacturing website is costing you leads—and money! There are certain elements that every good website needs to have to ensure that your company is positioned online as a lead-generating machine. Read on and learn the three main indicators that your website is outdated so that you can take corrective action and start improving your profitability.
3 Signs of an Outdated Website
- Your website is not responsive. ‘Responsive’ websites dynamically adapt to your device and screen size, so whether you are viewing the website on a tv, desktop computer, iPad or smartphone, your user is having an optimal online experience. If your manufacturing website is not responsive, the visitors who are landing on your site from their smartphones are having a poor experience. When web users have a poor experience, they click the back button. And by leaving your website, you just lost yourself a potential lead.
- Your website was designed more than two years ago. Chances are, if your site was designed two or more years ago, it’s not responsive. Or if it is, the mobile experience was not the primary concern of the web developers. Because technology is constantly changing - and so are the Google algorithms that determine your position in search results - it’s important that your website is redesigned at least once every two years. If it isn’t, you are losing opportunities to capitalize on your visitors’ online behaviors. And you are probably losing opportunities to position yourself at the top of the search engine results.
- Your website has not been updated in the past month. Or dare we say the past year or more. Whether it’s been one week, one month, or five years since you last updated your website (in the form of fresh copy, new images, recent blog articles, etc.), your site is considered outdated. If you are not updating the content on your site, you are missing opportunities to improve your site’s visibility in the search engines, failing to capture your visitor’s attention, and also failing to prove your worth as an industry thought leader. All of these things contribute to your website not working as a lead-generating machine. And if this is the case, you have missed multiple opportunities to improve your profitability as a manufacturing company.
Is your current manufacturing website meeting any of these three criteria for being considered outdated? Contact Marketing Essentials today at 419.629.0080 to discuss the importance of an up-to-date, strategically-designed website so that you can start improving your profitability.
