"As a business owner I really don’t have time (or the desire) to engage in social marketing. Will I really see any return on investment from it?”
I completely understand. I used to ask myself that same question. Like you as a business owner, I’m focused on the many and varied aspects of running a business. However, the most important thing I know is that without leads in my sales funnel, I don’t have a business.
So the answer to your question is YES, you need to engage in social marketing today.
Social media is here to stay and it’s time to stop avoiding it and losing out on the many benefits it can offer your business. Where should you start?
Here are 3 quick easy tips to get you started on a successful social media strategy:
1. Personas.
Start by developing buyer personas. This means you need to ask your target audience what is their pain? How do they seek f solutions for their pain? What do they look for in the solutions? What helps them make a decision? Your Buyer personas direct everything that that you do on the internet and on your social platforms.
2. Strategy.
Once you have profiled your person, identify which Internet strategies would be most beneficial for you to engage. In other words, be where your customer is and provide the content that matters most to them.
3. Measure & Monitor
If you just push out content through your channels without paying attention to what’s working and what’s not, then you wasted your time and your ROI will be minimal. Just like every other aspect of your business: you research, develop a plan, test it routinely, and make adjustments. Social media warrants the same attention.
Ok so you’re leaning toward moving your marketing strategy online, yet still don’t have the time, resources, or knowledge to make it successful for you. You’re not alone. Over 67% of businesses find a knowledgeable business partner to work with them on their Internet strategy. Focus on what you do best and invest in the expertise of others so they can help your business grow.
What benefits have you experienced with your social marketing strategy?
