You’re a bit nervous about starting a blog. You are afraid you will put in time that leads nowhere or ends up harming your business. We understand that there are concerns, but here are answers to some of the biggest myths you might be hearing about risks you will face.
RISK MYTH #1: You Could Expose Your Brand to Public Scrutiny and Negative Comments
CORPORATE BLOGGING FACT: People are talking about your brand every day, but without a virtual presence, you are saying nothing back. This means that your brand is not going to avoid negativity by avoiding the virtual world. Instead, studies have shown that a little negativity makes brands more real and down-to-earth in the eyes of their audience. Additionally, brands that respond promptly and professionally to complaints actually gain trust from their audience by proving their dedication and ability to respond appropriately to problems that naturally arise.
RISK MYTH #2: Blogging is a Waste of Time – We Have a Website, Isn’t That Enough?
CORPORATE BLOGGING FACT: Sure, you have put time and money into a great website to attract new leads and provide customer support, but this is only the tip of the iceberg when it comes to virtual potential. Without a blog, your site sits stagnant, lessening its value in the eyes of the search engine bots determining search engine optimization (SEO). Each blog page represents a page that could attract another lead, which is why businesses with 401-1000 pages get 6x the leads that sites with 51-100 pages get.
Additionally, stagnant pages are great for things that remain true and valuable for your company, but a blog provides a way to add updates, relevant tutorials, timely content and more. A blog is an important way to link your email marketing efforts and social media posts directly to your website. A blog should be used as a tool to cultivate people in every stage of your sales funnel, from those just looking into your company to those who are trying to make an educated purchase decision.
RISK MYTH #3: I Will Run Out of Content to Write About
CORPORATE BLOGGING FACT: It’s true that generating content can be a time-consuming task that demands focus, research and creativity. However, there is a huge demand for content and an unlimited number of subjects your company could cover. Start by establishing a content calendar to help you organize and plan content far in advance. Next, ask salespeople what their most frequently asked questions are to craft your first round of articles. Then, look for creative ideas to help your audience know you, including news about your company that might be shared at the water cooler or community events your company is supporting.
RISK MYTH #4: People Want to Share Dancing Cat Videos, They Aren’t Going to Care About My Company’s Content
CORPORATE BLOGGING FACT: You have to make them care. In a day and age where videos of babies giggling and open letters to that one woman in the Target aisle are plugging up the newsfeeds, you have to create the kind of content your audience will take an interest in. It’s hard, it’s time consuming, but it’s definitely worth it. HubSpot reports those who put time and effort into their blogs are 13x more likely to see a positive ROI from their blogging efforts.
Are you ready to move past the rumors and towards a better marketing tool? We are here to help you every step of the way! Call us at 419.629.0080 today to talk to one of our Digital Strategists and get started on your stronger virtual presence.
