Over the past few years, the use of infographics as a form of online content has risen dramatically. And rightfully so. Countless studies have proven that people respond better to visuals (images, videos, etc.) than to copy alone. If your organization is serious about online marketing, then you need to be incorporating infographics into your online strategy.
What is an Infographic?
‘Infographic’ is a term that can be applied to any visual representation of information. This information is primarily data-driven, but can truly cover any topic (from stats about pet health, to a comparison between coffee and tea). Infographics should be designed in such a way that the information presented is clear, scannable and visually appealing.
4 Compelling Reasons to Use Infographics for Online Content
- People Prefer Pictures
OK, I know that sounds like an incredibly dumbed-down statement. But at the end of the day, people don’t want to think any more than they have to. Consider how many messages (both online and offline) the average person is bombarded with each day. If given the choice of reading through two pages of statistical data vs. scanning a beautifully designed bar graph, you’re probably going to choose the latter.
- Complex Information is More Easily Digested When Presented Visually
Studies show that nearly 90% of information transmitted to the brain is visual, and that
visuals are processed 60,000 times faster in the brain than text. Enough said?
Sources: Shift Learning
- Infographics Can Help Improve Brand Awareness
When you design an infographic you are presented with an opportunity to include your
logo and possibly some brand messaging. This means that every time this piece of
content is shared, your brand exposure is limitless. This can be powerful!
- Visual Content is More Likely to be Shared
Once again, numbers talk. Visual content has proven to be Liked, Shared, +1’d,
Tweeted, and Pinned more often than it’s non-visual counterpart. And to top it off, the
more social shares you get, the better the SEO (search engine optimization) value that
piece of content will hold.
On Facebook, photos perform best for likes, comments, and shares as compared to text, video, and links.
Source: Your Outreach
From a user’s perspective, photos are also the most engaging type of content on
Facebook, with a whopping 87% interaction rate from fans! No other post type
received more than a 4% interaction rate.
Source: Social Media Examiner
What opportunities are you losing by not incorporating infographics into your digital marketing strategy? If you’re ready to give your online content a facelift, contact the Marketing Essentials team and start incorporating infographics into your online strategy.
