Are you responsible for marketing? If so, one of your priorities for 2015 is probably figuring out how to make your website work better to generate the leads you need. In order to experience a strong, positive ROI for your online marketing strategies, you must be continually optimizing your site to boost and maintain your search engine rankings.
Whether in a small or large organization, I’m finding that marketing leaders are struggling to figure out how to operate in the era of internet marketing today. It is important to understand the basics of how SEO works for two significant reasons: to make good decisions and more importantly so people can find you!
4 Quality SEO Strategies
- Write as a Guest - Validate your proficiency in senior care and living by sharing educational and industry insights and have your articles posted on other websites your visitors may be likely to visit.
- Focus on Your Audience – It is pertinent that website content be written specifically for a targeted audience and optimized properly. The content should always be written as if you were having a one-on-one conversation. Great content will help build more relevant links.
- Make Things Significant – Try not to focus on how many visitors come to your site. Instead, focus on trying to strategize ways to pull your ideal visitor (the one you make money from) to your website with content and information that is important to the visitor. Likewise, it should also motivate them into taking the next step of action: moving people from visitors to leads to sales. Other sustainable pull strategies should include driving traffic from sources including social media, direct traffic, video, blogs, etc.
- Monitor. Measure. Adjust. - Focus on what really matters: your business goals. Number of visitors, bounces etc. are only symptoms. Your goals for your website should be directly correlated with your business goals. For example, if you want your site to generate more leads, then that should be a goal. If you want more returning existing customers to access your resources, make that a goal. Then develop both online and offline tactics to achieve this goal. Internet marketing is a cycle of implementing, measuring and changing - it will always be an ongoing process. Be sure to realize and educate those you report to that SEO is a long-term ongoing process and establish realistic expectations at the onset of your strategy.
What SEO strategy has your senior care organization found the most helpful in reaching your business goals? If you think your SEO needs some help (or you have no SEO strategy!) contact Marketing Essentials today at 419-629-0080. We’d love to improve your online presence.
