You can be overlooked by even your ideal client if you have a wimpy blog title. It’s easy. It happens all the time.
If you want your blogs to convert, you’re going to have to grab visitors with a killer title.
4 Tricks to Writing the Title Your Visitors are Dying to Read
- Use Numbers — Numbers work wonders for catching scanning readers. When people are looking for a blog, they want specificity. They want to know what they’re going to get before they get there — how many steps or how many secrets. Even percentages. Today’s reader wants to see results and data — so give it to them.
- Use Powerful, Sexy Language — Surprise them. Don’t give the same old title that they’ve seen before. Be unique; stand out. Find adjectives that make your blog hard to refuse. Make sure your blog title has never been used before. Just look it up in Google using quotations (ie. “How to Write Engaging Blog Titles that Convert”), and it’ll search for a blog with that exact language.
- Create Urgency — Give them a reason to click now. If there’s no real sense of urgency in the blog title, then they’ll think they don’t need to read it. They might think, “Oh, I’ll read this another time,” but that typically means it’ll be forgotten forever. If you strike a chord and trigger the fear of missing out or being late, you’ve got your visitor’s attention.
- Give REAL Benefits — You need to be sure that the benefits are clear. A lot of times, we see blog titles that are supposed to convey a benefit, but don’t really deliver. For example, say a blog title is this: “Lose Weight Naturally and Easily.” We know that the writer is trying to tell us something great, but the title doesn’t give us a great understanding of what kind of benefits they are giving us. The benefits are shallow. If you want to reel in your ideal customer, you want to get them with real, honest benefits right away. This means the reader should get hooked with your first sentence, if not the headline.
Equip yourself with the best practices for writing blog titles. Remember: Your title is the most important part of your blog. Yes, of course the blog itself needs to hit all of the points and deliver, but that won’t do you any good if the title is lackluster.
So, write that blog title (and blog) that you wouldn’t leave unread.
