“How as a business owner do I really know everything I should consider when it comes to marketing online? I’m confused by SEO, websites, mobile use, etc. Where should I invest my money for a favorable return?”
You like so many other business owners and CEO’s are evaluating where internet marketing, (also known as digital marketing, content marketing, inbound marketing and online marketing) fits in their marketing and sales budgets. Today, there are so many different aspects of internet marketing. Search has changed. SEO has changed. There are many different social media platforms. It’s hard to know what is important and what is a waste of time.
However, there are 5 key areas where you can feel safe investing your time and money.
1. SEO Driven by Content
Recent history has seen major changes in the way that a business evaluates SEO. SEO is no longer simply using keywords or building links. SEO is a combination of many elements used together to make the user experience just that, AN EXPERIENCE. SEO is not a quick fix; it requires a strategic approach to developing your internet marketing strategy, which includes a robust content strategy based upon the needs of your target audience.
2. Mobile Platforms
Smartphones and tablets are everywhere. What that means for your business is that the way prospective customer’s access information about your product or service has changed. Mobile devices have made it easy for people to access information 24/7. Ensuring that your website is responsive is vitally important to a positive user experience.
3. Engaged Website Design
Simply having a business website is still good enough for some companies, but there is a higher importance placed on design and usability, for your online prospects. Your website is a 24/7 asset for your business. Design and usability are quickly becoming an essential part of marketing efforts because if users don’t like what they see, they’ll leave. Make it easy for them to find what they are looking for with a fast loading site that is easy to navigate, and loaded with valuable resources.
4. Video Production
Product videos, demonstrations, testimonials and other video content can all be part of your online marketing strategy. As others struggle to figure out video, you can take advantage now and start earning new customers before everyone realizes the importance of video in online marketing.
5. Social Media Audiences
Social media presents a huge opportunity for businesses to grow your brand influence online. Utilizing the social media platforms that makes sense for your business, will build an audience of followers, giving you access to nearly unlimited amount of potential customers. It’s is quickly becoming an essential way to grow your business.
When was the last time you evaluated how your prospects are looking for your products or services online? By putting a strategy in place today, you can get ahead of your competition, and grow your online influence, which results in quality leads!
Which of these strategies have you found valuable as part of your Internet strategy?
Need Direction??? We have you covered. Speak with our Certified Internet Marketing Strategist today at aimee@mktgessentials.com and ask for your FREE Internet SNAP SHOT to take a peek at how your online brand compares to your competitor!
