---
title: 5 Top SEO Considerations When Building a New Website
description: Make sure your new website is successful by making sure people can find it. Consider these 5 things before you start building the site.
image: https://mktgessentials.com/hubfs/2016/Q1/images/website-url-cursor.jpg
---

- [Blog](https://mktgessentials.com/blog)
- [Resources](https://mktgessentials.com/resources)
- [Our Work](https://mktgessentials.com/our-work)
- [Join Our Team](https://mktgessentials.com/careers)

[Skip to content](https://mktgessentials.com/blog/5-top-seo-considerations-when-building-a-new-website/#main-content)

[![Marketing Essentials Logo](https://mktgessentials.com/hs-fs/hubfs/me-logo-1.png?width=1370&height=228&name=me-logo-1.png "Marketing Essentials Logo")](https://mktgessentials.com/)

- [![strategy icon](https://mktgessentials.com/hubfs/ME_strategy_nav.svg)Strategy](https://mktgessentials.com/strategy/)
  
  Show submenu for ![strategy icon](https://mktgessentials.com/hubfs/ME_strategy_nav.svg)Strategy 
  
    - [Project-Based Programs](https://mktgessentials.com/project-based-programs/)
    - [Campaigns](https://mktgessentials.com/campaigns/)
    - [Retainer Programs](https://mktgessentials.com/retainer-programs/)
    - [Strategic Audits](https://mktgessentials.com/strategic-audits/)
- [![solutions icon](https://mktgessentials.com/hubfs/ME_solution_nav.svg)Solutions](https://mktgessentials.com/solutions/)
  
  Show submenu for ![solutions icon](https://mktgessentials.com/hubfs/ME_solution_nav.svg)Solutions 
  
    - [![web design](https://mktgessentials.com/hubfs/ME_WebIcon_gray.svg)Web Design & Development](https://mktgessentials.com/web-design-development/)
      
      Show submenu for ![web design](https://mktgessentials.com/hubfs/ME_WebIcon_gray.svg)Web Design & Development 
      
          - [Web Design](https://mktgessentials.com/web-design-development/)
          - [eCommerce](https://mktgessentials.com/web-design-development/#ecommerce)
          - [Web Security and Compliance](https://mktgessentials.com/website-security/)
          - [Copywriting](https://mktgessentials.com/web-design-development/#uxdesign)
          - [Search Engine Optimization](https://mktgessentials.com/seo/)
          - [AEO/GEO](https://mktgessentials.com/aeo-geo)
          - [Lead Generation](https://mktgessentials.com/web-design-development/#uxdesign)
    - [![digital marketing icon](https://mktgessentials.com/hubfs/ME__MarkSolutIcon3_0724.svg)Digital Marketing](https://mktgessentials.com/digital-marketing/)
      
      Show submenu for ![digital marketing icon](https://mktgessentials.com/hubfs/ME__MarkSolutIcon3_0724.svg)Digital Marketing 
      
          - [Video & Photography](https://mktgessentials.com/video-photography/)
          - [Digital Advertising](https://mktgessentials.com/digital-advertising/)
          - [Social Media](https://mktgessentials.com/digital-marketing/#socialmedia)
          - [Email Marketing](https://mktgessentials.com/digital-marketing/#emailmarketing)
          - [Content Marketing](https://mktgessentials.com/digital-marketing/#contentmarketing)
          - [Recruitment Marketing](https://mktgessentials.com/recruitment/)
          - [Digital Marketing Coaching](https://mktgessentials.com/digital-marketing-coaching/)
    - [![creative](https://mktgessentials.com/hubfs/ME__CreativeIcon2_0724.svg)Creative](https://mktgessentials.com/creative/)
      
      Show submenu for ![creative](https://mktgessentials.com/hubfs/ME__CreativeIcon2_0724.svg)Creative 
      
          - [Logo Design and Branding](https://mktgessentials.com/logo-design-branding/)
          - [Trade Show and Event Marketing](https://mktgessentials.com/creative/#tradeshowandeventmarketing)
          - [Print Design](https://mktgessentials.com/creative/#printdesign)
- [![solutions icon](https://mktgessentials.com/hubfs/ME_tech_nav-3.svg)Technology](https://mktgessentials.com/technology/)
  
  Show submenu for ![solutions icon](https://mktgessentials.com/hubfs/ME_tech_nav-3.svg)Technology 
  
    - [Tech Solutions](https://mktgessentials.com/tech-solutions/)
    - [HubSpot](https://mktgessentials.com/hubspot/)
    - [AI Solutions](https://mktgessentials.com/ai-solutions)
- Industries
  
  Show submenu for Industries 
  
    - [![manufacturing icon](https://mktgessentials.com/hubfs/ME__IndustrialIcon_0724.svg)Manufacturing & Industrial](https://mktgessentials.com/manufacturing-marketing/)
      
      Show submenu for ![manufacturing icon](https://mktgessentials.com/hubfs/ME__IndustrialIcon_0724.svg)Manufacturing & Industrial 
      
          - [B2B Lead Generation](https://mktgessentials.com/manufacturing-marketing/)
          - [Website Strategy & Dev](https://mktgessentials.com/manufacturing-marketing/)
          - [SEO/AEO/GEO](https://mktgessentials.com/manufacturing-marketing/)
          - [Trade Show Marketing](https://mktgessentials.com/manufacturing-marketing/)
          - [HubSpot CRM Implementation](https://mktgessentials.com/manufacturing-marketing/)
    - [![senior living icon](https://mktgessentials.com/hubfs/ME__SeniorLivingIcon4_0724.svg)Senior Living](https://mktgessentials.com/senior-living-marketing/)
      
      Show submenu for ![senior living icon](https://mktgessentials.com/hubfs/ME__SeniorLivingIcon4_0724.svg)Senior Living 
      
          - [Marketing Campaigns](https://mktgessentials.com/senior-living-marketing/)
          - [Creative & Storytelling](https://mktgessentials.com/senior-living-marketing/)
          - [Website Strategy & Dev](https://mktgessentials.com/senior-living-marketing/)
          - [SEO/AEO/GEO](https://mktgessentials.com/senior-living-marketing/)
          - [Acquisition Marketing](https://mktgessentials.com/senior-living-marketing/)
    - [![professional services icon](https://mktgessentials.com/hubfs/ME__ProfServicesIcon_0724.svg)We Also Work With](https://mktgessentials.com/our-work/)
      
      Show submenu for ![professional services icon](https://mktgessentials.com/hubfs/ME__ProfServicesIcon_0724.svg)We Also Work With 
      
          - [Professional Services](https://mktgessentials.com/professional-services-marketing/)
          - [Retail & eCommerce](https://mktgessentials.com/retail-ecommerce-marketing/)
          - [Nonprofit](https://mktgessentials.com/non-profit-marketing/)
          - [See All Our Work](https://mktgessentials.com/our-work/)
- [Passion](https://mktgessentials.com/passion/)
  
  Show submenu for Passion 
  
    - [Our Purpose](https://mktgessentials.com/about/)
    - [Our People](https://mktgessentials.com/team/)
    - [Our Process](https://mktgessentials.com/process/)
    - [Client Reviews](https://mktgessentials.com/reviews/)
- Let's Talk
  
  Show submenu for
  
  Let's Talk
  
  
  
    - [Contact Us](https://mktgessentials.com/contact/)
    - [Request a Consult](https://mktgessentials.com/marketing-consultation/)
- [Blog](https://mktgessentials.com/blog/)
- [Resources](https://mktgessentials.com/resources/)
- [Our Work](https://mktgessentials.com/our-work/)
- [Join Our Team](https://mktgessentials.com/careers/)

- [![strategy icon](https://mktgessentials.com/hubfs/ME_strategy_nav.svg)Strategy](https://mktgessentials.com/strategy/)
  
  Show submenu for ![strategy icon](https://mktgessentials.com/hubfs/ME_strategy_nav.svg)Strategy 
  
    - [Project-Based Programs](https://mktgessentials.com/project-based-programs/)
    - [Campaigns](https://mktgessentials.com/campaigns/)
    - [Retainer Programs](https://mktgessentials.com/retainer-programs/)
    - [Strategic Audits](https://mktgessentials.com/strategic-audits/)
- [![solutions icon](https://mktgessentials.com/hubfs/ME_solution_nav.svg)Solutions](https://mktgessentials.com/solutions/)
  
  Show submenu for ![solutions icon](https://mktgessentials.com/hubfs/ME_solution_nav.svg)Solutions 
  
    - [![web design](https://mktgessentials.com/hubfs/ME_WebIcon_gray.svg)Web Design & Development](https://mktgessentials.com/web-design-development/)
      
      Show submenu for ![web design](https://mktgessentials.com/hubfs/ME_WebIcon_gray.svg)Web Design & Development 
      
          - [Web Design](https://mktgessentials.com/web-design-development/)
          - [eCommerce](https://mktgessentials.com/web-design-development/#ecommerce)
          - [Web Security and Compliance](https://mktgessentials.com/website-security/)
          - [Copywriting](https://mktgessentials.com/web-design-development/#uxdesign)
          - [Search Engine Optimization](https://mktgessentials.com/seo/)
          - [AEO/GEO](https://mktgessentials.com/aeo-geo)
          - [Lead Generation](https://mktgessentials.com/web-design-development/#uxdesign)
    - [![digital marketing icon](https://mktgessentials.com/hubfs/ME__MarkSolutIcon3_0724.svg)Digital Marketing](https://mktgessentials.com/digital-marketing/)
      
      Show submenu for ![digital marketing icon](https://mktgessentials.com/hubfs/ME__MarkSolutIcon3_0724.svg)Digital Marketing 
      
          - [Video & Photography](https://mktgessentials.com/video-photography/)
          - [Digital Advertising](https://mktgessentials.com/digital-advertising/)
          - [Social Media](https://mktgessentials.com/digital-marketing/#socialmedia)
          - [Email Marketing](https://mktgessentials.com/digital-marketing/#emailmarketing)
          - [Content Marketing](https://mktgessentials.com/digital-marketing/#contentmarketing)
          - [Recruitment Marketing](https://mktgessentials.com/recruitment/)
          - [Digital Marketing Coaching](https://mktgessentials.com/digital-marketing-coaching/)
    - [![creative](https://mktgessentials.com/hubfs/ME__CreativeIcon2_0724.svg)Creative](https://mktgessentials.com/creative/)
      
      Show submenu for ![creative](https://mktgessentials.com/hubfs/ME__CreativeIcon2_0724.svg)Creative 
      
          - [Logo Design and Branding](https://mktgessentials.com/logo-design-branding/)
          - [Trade Show and Event Marketing](https://mktgessentials.com/creative/#tradeshowandeventmarketing)
          - [Print Design](https://mktgessentials.com/creative/#printdesign)
- [![solutions icon](https://mktgessentials.com/hubfs/ME_tech_nav-3.svg)Technology](https://mktgessentials.com/technology/)
  
  Show submenu for ![solutions icon](https://mktgessentials.com/hubfs/ME_tech_nav-3.svg)Technology 
  
    - [Tech Solutions](https://mktgessentials.com/tech-solutions/)
    - [HubSpot](https://mktgessentials.com/hubspot/)
    - [AI Solutions](https://mktgessentials.com/ai-solutions)
- Industries
  
  Show submenu for Industries 
  
    - [![manufacturing icon](https://mktgessentials.com/hubfs/ME__IndustrialIcon_0724.svg)Manufacturing & Industrial](https://mktgessentials.com/manufacturing-marketing/)
      
      Show submenu for ![manufacturing icon](https://mktgessentials.com/hubfs/ME__IndustrialIcon_0724.svg)Manufacturing & Industrial 
      
          - [B2B Lead Generation](https://mktgessentials.com/manufacturing-marketing/)
          - [Website Strategy & Dev](https://mktgessentials.com/manufacturing-marketing/)
          - [SEO/AEO/GEO](https://mktgessentials.com/manufacturing-marketing/)
          - [Trade Show Marketing](https://mktgessentials.com/manufacturing-marketing/)
          - [HubSpot CRM Implementation](https://mktgessentials.com/manufacturing-marketing/)
    - [![senior living icon](https://mktgessentials.com/hubfs/ME__SeniorLivingIcon4_0724.svg)Senior Living](https://mktgessentials.com/senior-living-marketing/)
      
      Show submenu for ![senior living icon](https://mktgessentials.com/hubfs/ME__SeniorLivingIcon4_0724.svg)Senior Living 
      
          - [Marketing Campaigns](https://mktgessentials.com/senior-living-marketing/)
          - [Creative & Storytelling](https://mktgessentials.com/senior-living-marketing/)
          - [Website Strategy & Dev](https://mktgessentials.com/senior-living-marketing/)
          - [SEO/AEO/GEO](https://mktgessentials.com/senior-living-marketing/)
          - [Acquisition Marketing](https://mktgessentials.com/senior-living-marketing/)
    - [![professional services icon](https://mktgessentials.com/hubfs/ME__ProfServicesIcon_0724.svg)We Also Work With](https://mktgessentials.com/our-work/)
      
      Show submenu for ![professional services icon](https://mktgessentials.com/hubfs/ME__ProfServicesIcon_0724.svg)We Also Work With 
      
          - [Professional Services](https://mktgessentials.com/professional-services-marketing/)
          - [Retail & eCommerce](https://mktgessentials.com/retail-ecommerce-marketing/)
          - [Nonprofit](https://mktgessentials.com/non-profit-marketing/)
          - [See All Our Work](https://mktgessentials.com/our-work/)
- [Passion](https://mktgessentials.com/passion/)
  
  Show submenu for Passion 
  
    - [Our Purpose](https://mktgessentials.com/about/)
    - [Our People](https://mktgessentials.com/team/)
    - [Our Process](https://mktgessentials.com/process/)
    - [Client Reviews](https://mktgessentials.com/reviews/)
- Let's Talk
  
  Show submenu for
  
  Let's Talk
  
  
  
    - [Contact Us](https://mktgessentials.com/contact/)
    - [Request a Consult](https://mktgessentials.com/marketing-consultation/)
- [Blog](https://mktgessentials.com/blog/)
- [Resources](https://mktgessentials.com/resources/)
- [Our Work](https://mktgessentials.com/our-work/)
- [Join Our Team](https://mktgessentials.com/careers/)

[Blog](https://mktgessentials.com/blog) > [SEO AI Visibility](https://mktgessentials.com/blog/topic/seo-ai-visibility) > 5 Top SEO Considerations When Building a New Website

# 5 Top SEO Considerations When Building a New Website

Posted by [Tyler Louth](https://mktgessentials.com/blog/author/tyler-louth)  on November 24, 2015

![](https://mktgessentials.com/hubfs/2016/Q1/images/website-url-cursor.jpg)

Building a new website is always exciting. But whether you’re building a new site for a personal blog or new business, it needs to be easy to find on the web— and organic search engines are still king when it comes to searchers finding websites. Here are 5 crucial SEO strategies to implement when building a new website.

## **URL Structure: Simple, Clean and Logical**

Placing keywords in your domain name gets you off to a great start in the URL structure, but it has to be done right. When you map out the different pages of your new website, keep it simple, clean and logical. Use hyphens instead of underscores and keep the URLs exact. Use keywords and create a logical hierarchy of sections on the site. Here’s an example of what to do and what not to do.

- Do: www.ficticioustravelsite.com/family-vacations/short-term-rentals
- Don’t Do: www.ficticioustravelsite.com/vacas\_in\_tampa/fam/rentals/short

## **Keywords**

While the debate rages on about the importance of keywords, here’s what you need to know. Don’t compromise the quality of the content just to squeeze in those keywords. Use keywords naturally where it makes sense. Switch it up and use variations of your keywords. Don’t worry. Google is highly intelligent today and will figure out what you mean. Avoid stuffing your pages with redundant keywords and just write for the audience. Again, Google will figure it out, and everything will fall right into place.

## **Bing and Google Webmaster Tools**

Be sure to get your new site verified in Bing and Google Webmaster Tools. It gives you deep insight to understand how the search engines are crawling and indexing your new site. And if there are any problems, you’ll get an alert for a quick fix and get back on track fast.

## **Analytics**

Analytics tools and tracking codes should be working properly and in place before your site is launched. Take the extra time required to set it all up and avoid having to play catch-up. The data will start tracking once you go live, and you’ll have a good baseline for tracking performance.

## **Metadata: Optimize**

The title tag and the meta description tag should be optimized before launch. Why is this important? Because search is the number one driver of traffic to sites. It beats out social media by more than 300 percent. This metadata helps search engines understand the content for a match up to users’ search queries.  
Here’s a list of best practices as guidelines to follow to optimize meta data:

- All titles should be less than 60 characters, including spaces
- Meta description tag should be less than 140 characters, including spaces
- Use a keyword up front
- Each page should have unique titles and descriptions
- Make it enticing and beneficial to the viewer

With these top 5 SEO factors, you’ll be setting yourself up for greater visibility and success with your new website. Plus, [SEO leads have a 14.6 percent close rate](https://www.imforza.com/blog/8-seo-stats-that-are-hard-to-ignore/) when compared to the 1.7 close rate of outbound leads.

#### **If you need some help with your virtual presence, give the digital strategists at Marketing Essentials a call at 419.629.0080 today.**

A MUST READ!

![newsletter icon](https://mktgessentials.com/hubfs/ME_airplane_newslettergraphic_big.png)

## Subscribe To Essential Updates

Monthly tips and insights on marketing and sales.

### Posts By Category

- [Strategy (162)](https://mktgessentials.com/blog/topic/strategy)
- [SEO AI Visibility (74)](https://mktgessentials.com/blog/topic/seo-ai-visibility)
- [Website (57)](https://mktgessentials.com/blog/topic/website)
- [Creative & Content (53)](https://mktgessentials.com/blog/topic/creative-content)
- [Sales (47)](https://mktgessentials.com/blog/topic/sales)
- [Social Media (47)](https://mktgessentials.com/blog/topic/social-media)
- [Senior Care & Living (43)](https://mktgessentials.com/blog/topic/senior-care-living)
- [Agency News & Culture (39)](https://mktgessentials.com/blog/topic/agency-news-culture)
- [Email (37)](https://mktgessentials.com/blog/topic/email)
- [Industrial & Manufacturing (37)](https://mktgessentials.com/blog/topic/industrial-manufacturing)
- [Lead Generation (22)](https://mktgessentials.com/blog/topic/lead-generation)
- [Recruitment Marketing (20)](https://mktgessentials.com/blog/topic/recruitment-marketing)
- [Video (19)](https://mktgessentials.com/blog/topic/video)
- [HubSpot (18)](https://mktgessentials.com/blog/topic/hubspot)
- [Digital Advertising (16)](https://mktgessentials.com/blog/topic/digital-advertising)
- [Webinars (9)](https://mktgessentials.com/blog/topic/webinars)
- [Branding (5)](https://mktgessentials.com/blog/topic/branding)
- [Ecommerce (5)](https://mktgessentials.com/blog/topic/ecommerce)

---

[Blog Home](https://mktgessentials.com/blog/)

[![Marketing Essentials Logo](https://mktgessentials.com/hs-fs/hubfs/me-logo-1.png?width=1370&height=228&name=me-logo-1.png "Marketing Essentials Logo")](https://mktgessentials.com/)

**111% average client lead growth. Experts in long, trust-driven sales cycles.**

[148 Schwieterman St., Minster, OH 45865](https://www.google.com/maps/dir//148+Schwieterman+St,+Minster,+OH+45865/data=!4m6!4m5!1m1!4e2!1m2!1m1!1s0x883fac211f13476d:0x6dacf85e2e0b85cc?sa=X&ved=2ahUKEwiy-5rT6suEAxXOC3kGHax1AsIQwwV6BAgWEAA)

[224 S. Market St., Suite B, Troy, OH 45373](https://www.google.com/maps/dir/40.4324352,-84.04992/224+S+Market+St+b,+Troy,+OH+45373/@40.0372616,-84.2048405,18.32z/data=!4m9!4m8!1m1!4e1!1m5!1m1!1s0x883f7721f27fa09d:0xab34d96ac02cae4d!2m2!1d-84.2056564!2d40.0371176?entry=ttu)

[419.629.0080](tel:4196290080)

![social icons](https://mktgessentials.com/hs-fs/hubfs/social_0423.webp?width=131&height=27&name=social_0423.webp)

[About Us](https://mktgessentials.com/about)

[Our Work](https://mktgessentials.com/our-work)

[Client Reviews](https://mktgessentials.com/reviews)

[Resources](https://mktgessentials.com/resources)

[Blog](https://mktgessentials.com/blog)

[Contact Us](https://mktgessentials.com/contact)

[Request a Consult](https://mktgessentials.com/marketing-consultation)

[Join Our Team](https://mktgessentials.com/careers)

**Essential Updates**

Your Go-To eNewsletter for Growing Revenue, [subscribe now!](https://inbound.mktgessentials.com/essential-updates-marketing-newsletter)

 © 2026 Marketing Essentials | [Privacy Policy](https://mktgessentials.com/privacy-policy/)

```json
{
  "@context" : "http://schema.org",
  "@type" : "Article",
  "author" : {
    "@type" : "Person",
    "name" : "Tyler Louth"
  },
  "dateModified" : "August 31, 2024, 4:50:49 PM",
  "datePublished" : "2015-11-24 14:23:37",
  "description" : "Make sure your new website is successful by making sure people can find it. Consider these 5 things before you start building the site.",
  "headline" : "5 Top SEO Considerations When Building a New Website",
  "image" : {
    "@type" : "ImageObject",
    "url" : "http://cdn2.hubspot.net/hubfs/318836/2016/Q1/images/website-url-cursor.jpg"
  },
  "keywords" : [ "SEO AI Visibility", "Website" ],
  "mainEntityOfPage" : {
    "@id" : "https://mktgessentials.com/blog/5-top-seo-considerations-when-building-a-new-website/",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://318836.fs1.hubspotusercontent-na1.net/hubfs/318836/me-logo-1.png"
    },
    "name" : "Marketing Essentials"
  }
}
```