When marketers think of content sharing, they naturally think of developing a blog that focuses on their expertise and how this can be beneficial to the target audience. Many do not think of podcasts. Essentially, podcasts are the audio version of a blog. Think about the way people learn. Some respond better to reading content and others by listening to it in order to fully absorb the information. You audience is full of unique individuals that want to consume your informative insights in various ways, so don’t ignore your listening audience.
5 Ways Podcasts Foster Engagement
Podcasting can be a lot of fun. Here are five other advantages to creating a podcast:
- Gaining a focused audience: Yes, with a podcast you can reach virtually anyone, anywhere in the world, but even more importantly, you can streamline your audience. With well-developed content, you will hone in on the type of audience you want to capture. Unlike radio--where listeners are semi-tuned out, just waiting to hear something that interests them--your podcast listeners are actively listening because they have made a conscious decision to do so.
- Another avenue to repurpose content: This certainly doesn’t mean reading your blogs to your listeners. but if you are a blogger or a marketer with a company blog, you already have access to a lot of great content that can be used as the foundation of your podcast. Don’t reinvent the wheel!
- It adds a human connection element to your marketing: On a podcast, people can experience your voice, tone and enthusiasm that cannot be experienced in the written word. This offers you an amazing opportunity to showcase your personality or your brand voice in an all new, fun format.
- Notoriety as an industry expert: When a person is passionate about a certain topic, they are excited to share their knowledge with others. Most people with this sort of passion are eager to be seen as an expert in their field, industry or specific topic. A podcast can give you instant credibility and be a powerful way to increase your follower base. Think about the last time you saw someone or interacted with them on TV or the web. They receive credibility simply for being asked to do so. The same concept holds true with podcasting.
- It’s convenient and inexpensive: Creating a podcast is so popular because it’s automated. People subscribe to your feed and they don’t have to remember to check your website for new content. When you post your podcast, it’s automatically downloaded for your subscribers so they don’t have to do it. In addition, the fact that it’s delivered over the web makes it very inexpensive to offer.
Podcasts are just one form of content you should have in your digital marketing strategy. For more information on how to incorporate a podcast into your digital marketing strategy, contact an Inbound Strategist at Marketing Essentials today!
