Your website is, in theory, your online brochure which demonstrates your business value to not only your current customer base, but also to the thousands of potential customers all across the world. With your website, you are able to show off all of your hard work and in turn increase the number of leads coming through your door (or calling your phone!). 
How can you develop a website that won’t have you CONSTANTLY doing the selling, but instead will do the selling FOR you? Easy.
5 Tips to Make Your Website Do the Selling
- Clear and differentiated pricing information: Your website should clearly depict what your pricing is for the products and/or services you are offering. Along with pricing, you should include a clear description of what is provided with each package. What’s the difference between the basic package and the pro package for the air conditioning units you sell? Be clear and as descriptive as possible.
- Reliable and trustworthy social proof: Your website is the perfect place for you to direct possible customers to your social channels. It is also a great place for you to ask your current customers to provide real reviews and testimonials. And always remember to include images when possible of your happy customers. Want to drive conversions and sales? Use reviews and testimonials!
- Tell me and also show me: Two words: Online. Demos. Let your customer know what exactly they are buying by giving them an online demo of the product or service. Again, be as detailed as possible. There is nothing worse than thinking you are buying one product, and it turns out to be something completely different than what you were expecting. Build trust and keep your customers happy!
- Invest in good (no...great!) content writing: Simple enough, content drives the bus. Without good content, no one will read ANYTHING on your website. This includes the features and details of your product or service, as well as a blog page, “about us”, and any other pages within the site. A well-written blurb of copy can greatly help to make a product or service stand out, and even entertain your customers.
- A clear next step: Use the funnel. Marketing your website is a complex project, making it more important than ever that you take time to truly focus on the sales funnel, which is the “ideal” process you want your customers to experience in order to go from a prospect to a lead to a customer, and ultimately to a return customer/referral.
And remember, once you have completed your website, know that it is NEVER finished. Never? Yes, never! Once you either (1) go live for the first time or (2) make changes, you must remember that the following elements must always be continuously updated in order to grow your brand:
- Design
- Content
- Functionality
- SEO
- What’s new? (In today’s instance, being mobile friendly!)
If you work to continuously update these 5 factors, you will be sure to always have the upper hand in advancements with web development, and in turn continuously grow your brand. Are you ready to get started building your website? Give us a call at 419.629.0080 today to begin the website development process with one of our amazing team members!
