You may be wondering why you should invest in email marketing. The systems you already have in place seem to be doing a fine job, so why waste time fussing over something else? In this day and age we are noticing an increasingly high number of individuals relying on the internet for various areas of their lives. We are also noticing that the business world is increasingly becoming an ever-changing online and marketing environment. This is where email marketing comes into play: providing numerous benefits for your business.
Using Email Marketing to Improve Your Business
Here are the top 6 benefits of investing in email marketing for your business:
- Targeting Specific People. Email marketing allows you to group customers based on various demographics, such as age, gender, location, etc. This allows you to send tailored emails. Knowing the preferences of your customer groups allows you to send emails to each segment with relevant information, which in turn keeps them happy.
- Immediacy. Ease of communication offers a chance for you to stay connected with your customers; there are no time restrictions as to when an email can be sent out. This also allows for customers to immediately view the information you provide and offers an avenue for them to discover more information and promote your brand even further. For example, you can include links to your website or contact pages in your emails, giving customers the opportunity to instantly respond and request more information.
- Personalization. One amazing reason to use email marketing is because it gives you the chance to personalize emails to make your customers feel as if you are having a one-on-one conversation with them. Personalization can include factors such as first name, company name, personal preferences, etc. Including these factors not only increases the click-through rate of customers, but it also adds a touch of personalization. When customers feel as if they are having a direct conversation with you, you are able to build a lasting relationship and engage with your customers on a whole new level.
- Reduce Time and Effort. Save yourself the headache of developing a direct mail campaign. Tired of waiting for a designer to create the mailing, dealing with revisions and stuffing envelopes? With email marketing you can save yourself the hassle and generate a marketing communications piece in just a few hours. Have a specific template you would like to use for tailored emails? Simply save the template and reuse it!
- Large Audience Base. With email marketing you are able to reach a much larger audience. According to ExactTarget “91% of consumers use email at least daily”. Take advantage of this large audience. Provide the opportunity for users to subscribe to your email list, as well as interact with you in real-time and reach out to you when necessary.
- ROI. A major benefit to using email marketing is that it allows for an increase in your return on investment (ROI). Not only do email campaigns perform 95 times better in terms of ROI than direct mail approaches, but they are also much more cost-effective. Direct mail marketing costs 100 times more to deliver than email marketing, making email marketing the most efficient option for increasing your sales.
