As the person responsible for generating revenue at your company, you always have to be on the lookout for innovation. When it comes to marketing, innovation can leverage not only a higher ROI, but higher quality leads and conversions as well. You also have to analyze what you’re currently doing and how successful your efforts are. In short, it’s crucial that you keep a constant eye on the marketing trends so you can get the best results for dollars spent.
But how much should you be spending on inbound marketing?
Current marketing trends to take into account for your marketing budget:
- 84% of top performing companies were using or planning to start using marketing automation by 2015.
- 73% of B2B marketers use video for content marketing tactic, and 7% of marketers plan on increasing their YouTube marketing.
- Organic search leads have a 14.6% close rate, while outbound marketing leads have a 1.7% close rate.
- By 2018, internet advertising will be poised to overtake TV as the largest advertising segment. As recently as 2009, internet advertising revenue was $58.7 billion and TV advertising revenue was more than twice as big at $132.0 billion. However, internet advertising revenue will rise at a 10.7% compound annual growth rate to reach $194.5 billion in 2018, just $20 billion behind TV advertising.
- Social media spending is expected to continue to steadily rise to 20.9% in the next 5 years — compared to a spending of 5.6% in 2009.
- 48% of organizations will be investing in services provided by digital inbound partners.
- Think mobile! A mobile-friendly website is non-negotiable if you hope to rank in search engines.
Using these trending tactics as a guide, analyze and compare how your inbound strategy stacks up. Where can you leverage more from what’s generating results, stop what’s not working and shift your dollars and resources to new strategies? Stop rinsing and repeating your current budgeting process and marketing strategy, and transform your approach to yield greater results.
