---
title: Why Your Business Needs an Enewsletter - Ask the Expert
description: Email newsletters are a great way to connect with your audience and keep them in the know. Get our tips for a great newsletter here!
image: https://mktgessentials.com/hubfs/blog-newsletter-ask-the-expert.webp
---

- [Blog](https://mktgessentials.com/blog)
- [Resources](https://mktgessentials.com/resources)
- [Our Work](https://mktgessentials.com/our-work)
- [Join Our Team](https://mktgessentials.com/careers)

[Skip to content](https://mktgessentials.com/blog/ask-the-expert-why-your-business-needs-an-enewsletter#main-content)

[![Marketing Essentials Logo](https://mktgessentials.com/hs-fs/hubfs/me-logo-1.png?width=1370&height=228&name=me-logo-1.png "Marketing Essentials Logo")](https://mktgessentials.com/)

- [![strategy icon](https://mktgessentials.com/hubfs/ME_strategy_nav.svg)Strategy](https://mktgessentials.com/strategy/)
  
  Show submenu for ![strategy icon](https://mktgessentials.com/hubfs/ME_strategy_nav.svg)Strategy 
  
    - [Project-Based Programs](https://mktgessentials.com/project-based-programs/)
    - [Campaigns](https://mktgessentials.com/campaigns/)
    - [Retainer Programs](https://mktgessentials.com/retainer-programs/)
    - [Strategic Audits](https://mktgessentials.com/strategic-audits/)
- [![solutions icon](https://mktgessentials.com/hubfs/ME_solution_nav.svg)Solutions](https://mktgessentials.com/solutions/)
  
  Show submenu for ![solutions icon](https://mktgessentials.com/hubfs/ME_solution_nav.svg)Solutions 
  
    - [![web design](https://mktgessentials.com/hubfs/ME_WebIcon_gray.svg)Web Design & Development](https://mktgessentials.com/web-design-development/)
      
      Show submenu for ![web design](https://mktgessentials.com/hubfs/ME_WebIcon_gray.svg)Web Design & Development 
      
          - [Web Design](https://mktgessentials.com/web-design-development/)
          - [eCommerce](https://mktgessentials.com/web-design-development/#ecommerce)
          - [Web Security and Compliance](https://mktgessentials.com/website-security/)
          - [Copywriting](https://mktgessentials.com/web-design-development/#uxdesign)
          - [Search Engine Optimization](https://mktgessentials.com/seo/)
          - [AEO/GEO](https://mktgessentials.com/aeo-geo)
          - [Lead Generation](https://mktgessentials.com/web-design-development/#uxdesign)
    - [![digital marketing icon](https://mktgessentials.com/hubfs/ME__MarkSolutIcon3_0724.svg)Digital Marketing](https://mktgessentials.com/digital-marketing/)
      
      Show submenu for ![digital marketing icon](https://mktgessentials.com/hubfs/ME__MarkSolutIcon3_0724.svg)Digital Marketing 
      
          - [Video & Photography](https://mktgessentials.com/video-photography/)
          - [Digital Advertising](https://mktgessentials.com/digital-advertising/)
          - [Social Media](https://mktgessentials.com/digital-marketing/#socialmedia)
          - [Email Marketing](https://mktgessentials.com/digital-marketing/#emailmarketing)
          - [Content Marketing](https://mktgessentials.com/digital-marketing/#contentmarketing)
          - [Recruitment Marketing](https://mktgessentials.com/recruitment/)
          - [Digital Marketing Coaching](https://mktgessentials.com/digital-marketing-coaching/)
    - [![creative](https://mktgessentials.com/hubfs/ME__CreativeIcon2_0724.svg)Creative](https://mktgessentials.com/creative/)
      
      Show submenu for ![creative](https://mktgessentials.com/hubfs/ME__CreativeIcon2_0724.svg)Creative 
      
          - [Logo Design and Branding](https://mktgessentials.com/logo-design-branding/)
          - [Trade Show and Event Marketing](https://mktgessentials.com/creative/#tradeshowandeventmarketing)
          - [Print Design](https://mktgessentials.com/creative/#printdesign)
- [![solutions icon](https://mktgessentials.com/hubfs/ME_tech_nav-3.svg)Technology](https://mktgessentials.com/technology/)
  
  Show submenu for ![solutions icon](https://mktgessentials.com/hubfs/ME_tech_nav-3.svg)Technology 
  
    - [Tech Solutions](https://mktgessentials.com/tech-solutions/)
    - [HubSpot](https://mktgessentials.com/hubspot/)
    - [AI Solutions](https://mktgessentials.com/ai-solutions)
- Industries
  
  Show submenu for Industries 
  
    - [![manufacturing icon](https://mktgessentials.com/hubfs/ME__IndustrialIcon_0724.svg)Manufacturing & Industrial](https://mktgessentials.com/manufacturing-marketing/)
      
      Show submenu for ![manufacturing icon](https://mktgessentials.com/hubfs/ME__IndustrialIcon_0724.svg)Manufacturing & Industrial 
      
          - [B2B Lead Generation](https://mktgessentials.com/manufacturing-marketing/)
          - [Website Strategy & Dev](https://mktgessentials.com/manufacturing-marketing/)
          - [SEO/AEO/GEO](https://mktgessentials.com/manufacturing-marketing/)
          - [Trade Show Marketing](https://mktgessentials.com/manufacturing-marketing/)
          - [HubSpot CRM Implementation](https://mktgessentials.com/manufacturing-marketing/)
    - [![senior living icon](https://mktgessentials.com/hubfs/ME__SeniorLivingIcon4_0724.svg)Senior Living](https://mktgessentials.com/senior-living-marketing/)
      
      Show submenu for ![senior living icon](https://mktgessentials.com/hubfs/ME__SeniorLivingIcon4_0724.svg)Senior Living 
      
          - [Marketing Campaigns](https://mktgessentials.com/senior-living-marketing/)
          - [Creative & Storytelling](https://mktgessentials.com/senior-living-marketing/)
          - [Website Strategy & Dev](https://mktgessentials.com/senior-living-marketing/)
          - [SEO/AEO/GEO](https://mktgessentials.com/senior-living-marketing/)
          - [Acquisition Marketing](https://mktgessentials.com/senior-living-marketing/)
    - [![professional services icon](https://mktgessentials.com/hubfs/ME__ProfServicesIcon_0724.svg)We Also Work With](https://mktgessentials.com/our-work/)
      
      Show submenu for ![professional services icon](https://mktgessentials.com/hubfs/ME__ProfServicesIcon_0724.svg)We Also Work With 
      
          - [Professional Services](https://mktgessentials.com/professional-services-marketing/)
          - [Retail & eCommerce](https://mktgessentials.com/retail-ecommerce-marketing/)
          - [Nonprofit](https://mktgessentials.com/non-profit-marketing/)
          - [See All Our Work](https://mktgessentials.com/our-work/)
- [Passion](https://mktgessentials.com/passion/)
  
  Show submenu for Passion 
  
    - [Our Purpose](https://mktgessentials.com/about/)
    - [Our People](https://mktgessentials.com/team/)
    - [Our Process](https://mktgessentials.com/process/)
    - [Client Reviews](https://mktgessentials.com/reviews/)
- Let's Talk
  
  Show submenu for
  
  Let's Talk
  
  
  
    - [Contact Us](https://mktgessentials.com/contact/)
    - [Request a Consult](https://mktgessentials.com/marketing-consultation/)
- [Blog](https://mktgessentials.com/blog/)
- [Resources](https://mktgessentials.com/resources/)
- [Our Work](https://mktgessentials.com/our-work/)
- [Join Our Team](https://mktgessentials.com/careers/)

- [![strategy icon](https://mktgessentials.com/hubfs/ME_strategy_nav.svg)Strategy](https://mktgessentials.com/strategy/)
  
  Show submenu for ![strategy icon](https://mktgessentials.com/hubfs/ME_strategy_nav.svg)Strategy 
  
    - [Project-Based Programs](https://mktgessentials.com/project-based-programs/)
    - [Campaigns](https://mktgessentials.com/campaigns/)
    - [Retainer Programs](https://mktgessentials.com/retainer-programs/)
    - [Strategic Audits](https://mktgessentials.com/strategic-audits/)
- [![solutions icon](https://mktgessentials.com/hubfs/ME_solution_nav.svg)Solutions](https://mktgessentials.com/solutions/)
  
  Show submenu for ![solutions icon](https://mktgessentials.com/hubfs/ME_solution_nav.svg)Solutions 
  
    - [![web design](https://mktgessentials.com/hubfs/ME_WebIcon_gray.svg)Web Design & Development](https://mktgessentials.com/web-design-development/)
      
      Show submenu for ![web design](https://mktgessentials.com/hubfs/ME_WebIcon_gray.svg)Web Design & Development 
      
          - [Web Design](https://mktgessentials.com/web-design-development/)
          - [eCommerce](https://mktgessentials.com/web-design-development/#ecommerce)
          - [Web Security and Compliance](https://mktgessentials.com/website-security/)
          - [Copywriting](https://mktgessentials.com/web-design-development/#uxdesign)
          - [Search Engine Optimization](https://mktgessentials.com/seo/)
          - [AEO/GEO](https://mktgessentials.com/aeo-geo)
          - [Lead Generation](https://mktgessentials.com/web-design-development/#uxdesign)
    - [![digital marketing icon](https://mktgessentials.com/hubfs/ME__MarkSolutIcon3_0724.svg)Digital Marketing](https://mktgessentials.com/digital-marketing/)
      
      Show submenu for ![digital marketing icon](https://mktgessentials.com/hubfs/ME__MarkSolutIcon3_0724.svg)Digital Marketing 
      
          - [Video & Photography](https://mktgessentials.com/video-photography/)
          - [Digital Advertising](https://mktgessentials.com/digital-advertising/)
          - [Social Media](https://mktgessentials.com/digital-marketing/#socialmedia)
          - [Email Marketing](https://mktgessentials.com/digital-marketing/#emailmarketing)
          - [Content Marketing](https://mktgessentials.com/digital-marketing/#contentmarketing)
          - [Recruitment Marketing](https://mktgessentials.com/recruitment/)
          - [Digital Marketing Coaching](https://mktgessentials.com/digital-marketing-coaching/)
    - [![creative](https://mktgessentials.com/hubfs/ME__CreativeIcon2_0724.svg)Creative](https://mktgessentials.com/creative/)
      
      Show submenu for ![creative](https://mktgessentials.com/hubfs/ME__CreativeIcon2_0724.svg)Creative 
      
          - [Logo Design and Branding](https://mktgessentials.com/logo-design-branding/)
          - [Trade Show and Event Marketing](https://mktgessentials.com/creative/#tradeshowandeventmarketing)
          - [Print Design](https://mktgessentials.com/creative/#printdesign)
- [![solutions icon](https://mktgessentials.com/hubfs/ME_tech_nav-3.svg)Technology](https://mktgessentials.com/technology/)
  
  Show submenu for ![solutions icon](https://mktgessentials.com/hubfs/ME_tech_nav-3.svg)Technology 
  
    - [Tech Solutions](https://mktgessentials.com/tech-solutions/)
    - [HubSpot](https://mktgessentials.com/hubspot/)
    - [AI Solutions](https://mktgessentials.com/ai-solutions)
- Industries
  
  Show submenu for Industries 
  
    - [![manufacturing icon](https://mktgessentials.com/hubfs/ME__IndustrialIcon_0724.svg)Manufacturing & Industrial](https://mktgessentials.com/manufacturing-marketing/)
      
      Show submenu for ![manufacturing icon](https://mktgessentials.com/hubfs/ME__IndustrialIcon_0724.svg)Manufacturing & Industrial 
      
          - [B2B Lead Generation](https://mktgessentials.com/manufacturing-marketing/)
          - [Website Strategy & Dev](https://mktgessentials.com/manufacturing-marketing/)
          - [SEO/AEO/GEO](https://mktgessentials.com/manufacturing-marketing/)
          - [Trade Show Marketing](https://mktgessentials.com/manufacturing-marketing/)
          - [HubSpot CRM Implementation](https://mktgessentials.com/manufacturing-marketing/)
    - [![senior living icon](https://mktgessentials.com/hubfs/ME__SeniorLivingIcon4_0724.svg)Senior Living](https://mktgessentials.com/senior-living-marketing/)
      
      Show submenu for ![senior living icon](https://mktgessentials.com/hubfs/ME__SeniorLivingIcon4_0724.svg)Senior Living 
      
          - [Marketing Campaigns](https://mktgessentials.com/senior-living-marketing/)
          - [Creative & Storytelling](https://mktgessentials.com/senior-living-marketing/)
          - [Website Strategy & Dev](https://mktgessentials.com/senior-living-marketing/)
          - [SEO/AEO/GEO](https://mktgessentials.com/senior-living-marketing/)
          - [Acquisition Marketing](https://mktgessentials.com/senior-living-marketing/)
    - [![professional services icon](https://mktgessentials.com/hubfs/ME__ProfServicesIcon_0724.svg)We Also Work With](https://mktgessentials.com/our-work/)
      
      Show submenu for ![professional services icon](https://mktgessentials.com/hubfs/ME__ProfServicesIcon_0724.svg)We Also Work With 
      
          - [Professional Services](https://mktgessentials.com/professional-services-marketing/)
          - [Retail & eCommerce](https://mktgessentials.com/retail-ecommerce-marketing/)
          - [Nonprofit](https://mktgessentials.com/non-profit-marketing/)
          - [See All Our Work](https://mktgessentials.com/our-work/)
- [Passion](https://mktgessentials.com/passion/)
  
  Show submenu for Passion 
  
    - [Our Purpose](https://mktgessentials.com/about/)
    - [Our People](https://mktgessentials.com/team/)
    - [Our Process](https://mktgessentials.com/process/)
    - [Client Reviews](https://mktgessentials.com/reviews/)
- Let's Talk
  
  Show submenu for
  
  Let's Talk
  
  
  
    - [Contact Us](https://mktgessentials.com/contact/)
    - [Request a Consult](https://mktgessentials.com/marketing-consultation/)
- [Blog](https://mktgessentials.com/blog/)
- [Resources](https://mktgessentials.com/resources/)
- [Our Work](https://mktgessentials.com/our-work/)
- [Join Our Team](https://mktgessentials.com/careers/)

[Blog](https://mktgessentials.com/blog) > [Email](https://mktgessentials.com/blog/topic/email) > Ask the Expert: Why Your Business Needs an Enewsletter

# Ask the Expert: Why Your Business Needs an Enewsletter

Posted by [Jenna Rosengarten](https://mktgessentials.com/blog/author/jenna-rosengarten)  on May 20, 2024

![Girl checking Marketing Essential’s newsletter on her phone](https://mktgessentials.com/hubfs/blog-newsletter-ask-the-expert.webp)

We still hear it…

“Email is dead.” 

“Do people still open and read emails?” 

“Am I really gaining anything by emailing my customers?” 

Our answers? Think again, yes, and double yes! A regularly scheduled email cadence is one of the best ways to reach your [target audience](https://blog.mktgessentials.com/a-guide-to-uncovering-your-essential-target-audience) and communicate with them without distractions. Hear more in our latest Ask the Expert video on email newsletters: 

## Why should your company have an enewsletter? 

An enewsletter is one of the best ways to connect and engage with your target market. It's a simple way to share your expertise, announcements and promotions with potential and existing customers. It builds trust and keeps them engaged in your brand.

Email is also a platform you can “own” — when someone opens your newsletter, that’s all they’ll see! It can be a more effective way to capture attention than competing with other companies and ads on social media or organic search. 

And because your recipients are already customers or have intentionally signed up, they’re more likely to be interested in what you’re saying than a general audience. 

## What should be in a company enewsletter?

When you prepare your newsletter, a good rule of thumb is to make it about 90% educational and only 10% promotional.

Take a look at this Marketing Essentials email, where we highlight a recent blog article followed by promotional content. Sharing knowledge first helps your audience and builds trust!

![Senior Living Email Example from Marketing Essentials](https://mktgessentials.com/hs-fs/hubfs/inline-email-example.webp?width=400&height=1626&name=inline-email-example.webp)

[*Related: Tips for creating a content strategy for your business >> *](https://blog.mktgessentials.com/what-is-a-content-strategy-steps-to-getting-started)

## What are best practices for creating an enewsletter?

Keep these tips in mind when creating content for your email. 

- Include a subject line that entices readers to open the email! First and foremost, you have to get readers to open the email, so it’s worth spending more time crafting a great subject line.
- Keep your content concise and easy to read. People don’t want long blocks of text.
- Include great images or [link to a video](https://blog.mktgessentials.com/video-101-how-and-why-to-start-using-video-marketing-for-your-business). Visual media captures attention.
- Make it skimmable. Ensure people can quickly glance through your newsletter and still get the most important information.

## Do I need to optimize my newsletter for mobile?

YES! Nearly 81% of people check their emails on their smartphones. Ensure your newsletter looks great no matter where people open it. Most email tools allow you to view and test what your email would look like on different devices, so be sure to use this feature before hitting send! 

## Get more email tips 

Interested in more tips for creating an email that drives engagement? [Sign up for our enewsletter to get monthly tips delivered to your inbox.](https://inbound.mktgessentials.com/sign-up-email-newsletter)

A MUST READ!

![newsletter icon](https://mktgessentials.com/hubfs/ME_airplane_newslettergraphic_big.png)

## Subscribe To Essential Updates

Monthly tips and insights on marketing and sales.

### Posts By Category

- [Strategy (162)](https://mktgessentials.com/blog/topic/strategy)
- [SEO AI Visibility (74)](https://mktgessentials.com/blog/topic/seo-ai-visibility)
- [Website (57)](https://mktgessentials.com/blog/topic/website)
- [Creative & Content (53)](https://mktgessentials.com/blog/topic/creative-content)
- [Sales (47)](https://mktgessentials.com/blog/topic/sales)
- [Social Media (47)](https://mktgessentials.com/blog/topic/social-media)
- [Senior Care & Living (43)](https://mktgessentials.com/blog/topic/senior-care-living)
- [Agency News & Culture (39)](https://mktgessentials.com/blog/topic/agency-news-culture)
- [Email (37)](https://mktgessentials.com/blog/topic/email)
- [Industrial & Manufacturing (37)](https://mktgessentials.com/blog/topic/industrial-manufacturing)
- [Lead Generation (22)](https://mktgessentials.com/blog/topic/lead-generation)
- [Recruitment Marketing (20)](https://mktgessentials.com/blog/topic/recruitment-marketing)
- [Video (19)](https://mktgessentials.com/blog/topic/video)
- [HubSpot (18)](https://mktgessentials.com/blog/topic/hubspot)
- [Digital Advertising (16)](https://mktgessentials.com/blog/topic/digital-advertising)
- [Webinars (9)](https://mktgessentials.com/blog/topic/webinars)
- [Branding (5)](https://mktgessentials.com/blog/topic/branding)
- [Ecommerce (5)](https://mktgessentials.com/blog/topic/ecommerce)

---

[Blog Home](https://mktgessentials.com/blog/)

[![Marketing Essentials Logo](https://mktgessentials.com/hs-fs/hubfs/me-logo-1.png?width=1370&height=228&name=me-logo-1.png "Marketing Essentials Logo")](https://mktgessentials.com/)

**111% average client lead growth. Experts in long, trust-driven sales cycles.**

[148 Schwieterman St., Minster, OH 45865](https://www.google.com/maps/dir//148+Schwieterman+St,+Minster,+OH+45865/data=!4m6!4m5!1m1!4e2!1m2!1m1!1s0x883fac211f13476d:0x6dacf85e2e0b85cc?sa=X&ved=2ahUKEwiy-5rT6suEAxXOC3kGHax1AsIQwwV6BAgWEAA)

[224 S. Market St., Suite B, Troy, OH 45373](https://www.google.com/maps/dir/40.4324352,-84.04992/224+S+Market+St+b,+Troy,+OH+45373/@40.0372616,-84.2048405,18.32z/data=!4m9!4m8!1m1!4e1!1m5!1m1!1s0x883f7721f27fa09d:0xab34d96ac02cae4d!2m2!1d-84.2056564!2d40.0371176?entry=ttu)

[419.629.0080](tel:4196290080)

![social icons](https://mktgessentials.com/hs-fs/hubfs/social_0423.webp?width=131&height=27&name=social_0423.webp)

[About Us](https://mktgessentials.com/about)

[Our Work](https://mktgessentials.com/our-work)

[Client Reviews](https://mktgessentials.com/reviews)

[Resources](https://mktgessentials.com/resources)

[Blog](https://mktgessentials.com/blog)

[Contact Us](https://mktgessentials.com/contact)

[Request a Consult](https://mktgessentials.com/marketing-consultation)

[Join Our Team](https://mktgessentials.com/careers)

**Essential Updates**

Your Go-To eNewsletter for Growing Revenue, [subscribe now!](https://inbound.mktgessentials.com/essential-updates-marketing-newsletter)

 © 2026 Marketing Essentials | [Privacy Policy](https://mktgessentials.com/privacy-policy/)

```json
{
  "@context" : "http://schema.org",
  "@type" : "Article",
  "author" : {
    "@type" : "Person",
    "name" : "Jenna Rosengarten"
  },
  "dateModified" : "April 11, 2025, 5:58:24 PM",
  "datePublished" : "2024-05-20 17:46:32",
  "description" : "Email newsletters are a great way to connect with your audience and keep them in the know. Get our tips for a great newsletter here! ",
  "headline" : "Ask the Expert: Why Your Business Needs an Enewsletter",
  "image" : {
    "@type" : "ImageObject",
    "url" : "https://318836.fs1.hubspotusercontent-na1.net/hubfs/318836/blog-newsletter-ask-the-expert.webp"
  },
  "keywords" : [ "Email" ],
  "mainEntityOfPage" : {
    "@id" : "https://mktgessentials.com/blog/ask-the-expert-why-your-business-needs-an-enewsletter",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://318836.fs1.hubspotusercontent-na1.net/hubfs/318836/me-logo-1.png"
    },
    "name" : "Marketing Essentials"
  }
}
```