Erika Huffman

Initially published in 2020 and updated in 2025.

Any conversation about the cost of rebranding or a new logo design should begin with this reminder: rebranding isn’t just an expense; it’s a strategic investment. When done well, it can deliver exponential returns over the life of your business.

Still, “How much does a rebrand cost?” is one of the most common questions — and the honest answer is, “It depends.” A general rule of thumb is to allocate a portion of your marketing budget, typically 10-20%, toward rebranding efforts.

Let’s take a closer look at the key factors that influence the total cost.

This post was originally published in May 2020 and was updated and republished in December 2024.

A brand is more than just a logo — it’s the way your audience perceives and defines your company. A strong brand communicates the value you provide and your unique personality. If your current brand no longer aligns with your vision or how you want to be seen, it might be time for a change. But should you opt for a brand refresh or a full rebrand? And what’s involved in each process? Explore our guide below to learn more.

Don’t sleep on direct mail. A recent USPS and Temple University study found that direct mail recipients had increased engagement, review time, emotional responses and willingness to buy compared to those who viewed digital ads.