About Marketing Essentials

We all want our customers to stay with us forever... but life happens. Maybe the customer went out in search of a new restaurant or stylist to shake up their routine. Maybe they moved away. Or maybe they got turned off by a negative experience, bad press or demoralizing interaction with your customer service team. 

There are numerous ways to reach your ideal customer through digital marketing campaigns, virtual and in-person events, radio and streaming services and much more. But before you go galloping out into the world shouting about your offering, you must first figure out how to reach and connect with your target audience in a way that’s personal, relevant, unique and relatable. 

There are over 7 billion people in the world. Do you think every one of them is your target customer? 

The Facebook Analytics tool set up to help businesses better understand their Facebook audience and measure success is no longer available. Facebook recently announced the tool was going away on June 30 as a way to consolidate its tools.

Sales and marketing professionals today live and breathe data. This is especially true of us here at Marketing Essentials. Everything we do is measured, tested and adjusted continually to optimize our clients’ sales and marketing efforts.