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Here’s What a Single Unhappy Customer is Costing Your Business

We all want our customers to stay with us forever... but life happens. Maybe the customer went out in search of a new restaurant or stylist to shake up their routine. Maybe they moved away. Or maybe they got turned off by a negative experience, bad press or demoralizing interaction with your customer service team. 

A Guide to Uncovering Your ESSENTIAL Target Audience

There are over 7 billion people in the world. Do you think every one of them is your target customer? 

Bon Voyage Facebook Analytics! Now What?

The Facebook Analytics tool set up to help businesses better understand their Facebook audience and measure success is no longer available. Facebook recently announced the tool was going away on June 30 as a way to consolidate its tools.

Say Bye-Bye to Apple eMail Tracking Data

Sales and marketing professionals today live and breathe data. This is especially true of us here at Marketing Essentials. Everything we do is measured, tested and adjusted continually to optimize our clients’ sales and marketing efforts. 

Virtual Selling: The Fastest Way to Shorten the Sales Cycle and Drive More Revenue

The Pipeline Ep. 5:

Virtual Selling: The Fastest Way to Shorten the Sales Cycle and Drive More Revenue 

The world has opened up again, but the shift in consumer buying behavior is likely to have a lasting impact. Is your sales team equipped for this change? 

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