About Melissa Smalley
As a Senior Strategist and Coach at Marketing Essentials, I am dedicated to helping senior care organizations thrive by driving high-performing marketing and recruitment campaigns that align with both sales and HR goals. With over 20 years of experience in senior care, including as a former Licensed Nursing Home Administrator, I bring a wealth of knowledge to my work. I am also a former small business owner and a certified speaker and coach with the John Maxwell Team. Throughout my career, I have presented at LeadingAge conferences in Ohio, Michigan, Illinois, and Pennsylvania, focusing on topics like Recruitment Marketing and Digital Marketing for local and regional organizations. I hold an MBA in Organizational Leadership from the University of Ashford. Senior living is my passion, and I am committed to empowering organizations to succeed. Outside of work, I enjoy spending time with my husband, three boys, and two Airedale Terriers, as well as exercising and boating.
Posts by Melissa Smalley
Navigating the Senior Living Staffing Crisis: How to Overcome the Rising Cost of Agency Reliance
As the senior living industry navigates a pressing staffing shortage, reliance on costly staffing agencies has become a widespread, yet financially burdensome, solution. The nationwide staffing crisis has impacted nearly every aspect of senior care, from operational costs to resident experiences.
Improving Collaboration and Care with HubSpot’s New HIPAA-Compliant CRM
If you’re in senior living marketing, HubSpot’s Smart CRM with new sensitive data tools and security features was built with your needs in mind. These enhancements give organizations greater control over sensitive resident data while ensuring compliance with regulations like HIPAA.
Onboarding Strategies to Welcome and Retain New Employees in Senior Living
One of the major challenges in the senior care industry is employee retention. A key method to improve retention rates is to onboard new employees effectively. Follow these tips to ensure your new hires have a great start in your organization.
How to Keep Candidates Engaged During the Hiring Process: Strategies for Senior Living Organizations
The hiring process is a critical phase during which many potential employees are lost, leading to missed opportunities to onboard quality candidates. Recent statistics show a 20% increase in job seeker dropoff during the hiring process, particularly in the senior living industry.
Why It’s Important to Align Senior Living Sales and Marketing to Achieve Growth and Success
Are you aiming to outshine your competitors in the senior living industry and experience a boost in quality lead and occupancy growth? Most likely! But how can you achieve this? The answer is more straightforward than you might think: align your sales and marketing efforts for the best results!
