Posts by Melissa Smalley
Improving Collaboration and Care with HubSpot’s New HIPAA-Compliant CRM
If you’re in senior living marketing, HubSpot’s Smart CRM with new sensitive data tools and security features was built with your needs in mind. These enhancements give organizations greater control over sensitive resident data while ensuring compliance with regulations like HIPAA.
Onboarding Strategies to Welcome and Retain New Employees in Senior Living
One of the major challenges in the senior care industry is employee retention. A key method to improve retention rates is to onboard new employees effectively. Follow these tips to ensure your new hires have a great start in your organization.
How to Keep Candidates Engaged During the Hiring Process: Strategies for Senior Living Organizations
The hiring process is a critical phase during which many potential employees are lost, leading to missed opportunities to onboard quality candidates. Recent statistics show a 20% increase in job seeker dropoff during the hiring process, particularly in the senior living industry.
Why It’s Important to Align Senior Living Sales and Marketing to Achieve Growth and Success
Are you aiming to outshine your competitors in the senior living industry and experience a boost in quality lead and occupancy growth? Most likely! But how can you achieve this? The answer is more straightforward than you might think: align your sales and marketing efforts for the best results!
Traditional Marketing Techniques to Boost Your Senior Living Recruitment
Looking to fill your recruitment pipeline? Although digital marketing strategies can be effective, don’t overlook tried-and-true traditional marketing methods that can draw in the candidates you’re looking for.
