As Director of Client Services at Marketing Essentials, I am dedicated to helping senior care organizations thrive by driving high-performing marketing and recruitment campaigns that align with both sales and HR goals. With over 20 years of experience in senior care, including as a former Licensed Nursing Home Administrator, I bring a wealth of knowledge to my work. I am also a former small business owner and a certified speaker and coach with the John Maxwell Team. Throughout my career, I have presented at LeadingAge conferences in Ohio, Michigan, Illinois, and Pennsylvania, focusing on topics like Recruitment Marketing and Digital Marketing for local and regional organizations. I hold an MBA in Organizational Leadership from the University of Ashford. Senior living is my passion, and I am committed to empowering organizations to succeed. Outside of work, I enjoy spending time with my husband, three boys, and two Airedale Terriers, as well as exercising and boating.
As senior living professionals, we know that providing exceptional care and experiences for our residents is at the heart of everything we do. But behind that mission is a critical question:
As the senior living industry navigates a pressing staffing shortage, reliance on costly staffing agencies has become a widespread, yet financially burdensome, solution. The nationwide staffing crisis has impacted nearly every aspect of senior care, from operational costs to resident experiences.
If you’re in senior living marketing, HubSpot’s Smart CRM with new sensitive data tools and security features was built with your needs in mind. These enhancements give organizations greater control over sensitive resident data while ensuring compliance with regulations like HIPAA.
One of the major challenges in the senior care industry is employee retention. A key method to improve retention rates is to onboard new employees effectively. Follow these tips to ensure your new hires have a great start in your organization.
The hiring process is a critical phase during which many potential employees are lost, leading to missed opportunities to onboard quality candidates. Recent statistics show a 20% increase in job seeker dropoff during the hiring process, particularly in the senior living industry.
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