Posts by Melissa Smalley
How to Keep Candidates Engaged During the Hiring Process: Strategies for Senior Living Organizations
The hiring process is a critical phase during which many potential employees are lost, leading to missed opportunities to onboard quality candidates. Recent statistics show a 20% increase in job seeker dropoff during the hiring process, particularly in the senior living industry.
Why It’s Important to Align Senior Living Sales and Marketing to Achieve Growth and Success
Are you aiming to outshine your competitors in the senior living industry and experience a boost in quality lead and occupancy growth? Most likely! But how can you achieve this? The answer is more straightforward than you might think: align your sales and marketing efforts for the best results!
Traditional Marketing Techniques to Boost Your Senior Living Recruitment
Looking to fill your recruitment pipeline? Although digital marketing strategies can be effective, don’t overlook tried-and-true traditional marketing methods that can draw in the candidates you’re looking for.
Boosting Senior Living Recruitment: A Guide to Social Media & Digital Ads
Due to labor shortages and a competitive labor market, standing out as an employer of choice in senior living is more crucial than ever. This is where the power of social media and digital advertising comes into play. These tools can highlight your company culture and attract top talents in a cost-effective and highly efficient way.
How to Shorten Your Prospects’ Time to Move-In With Sales Enablement
Shortening the sales cycle is key for senior living organizations to increase revenue. On average, the time between a referral and a move-in for independent living is around 120 days. That’s four months!
