About Rachel Stephens

Rachel loves problem-solving and developing results-oriented SEO Strategies. She has over 6 years of experience in SEO and Customer Behavior Analysis, with an emphasis in eCommerce SEO strategies. When she's not brainstorming ways to get Marketing Essentials' clients to the top of page one, she's spending time with family, reading books and drinking lots of coffee.

Posts by Rachel Stephens

Ask the Expert: Do Keywords Still Matter for SEO?

SEO is constantly changing, and there are so many new and evolving trends that it can be hard to keep up. Learn more about current best practices from Marketing Essentials’ SEO expert, Rachel.

SEO for Senior Living - 10 Tips to Improving Rank on Google

Are you looking for ways to rank better on Google for your assisted living, rehabilitation or retirement community? In this post, we’ve compiled our top tips for senior living SEO.

3 Times You Should Consider Directory Listings in Your SEO Strategy

When developing an SEO strategy, there is no one-size-fits-all playbook. Each site has its own set of circumstances, including its history and goals. There are certain instances where directory listings specifically should be a part of your strategy. In this article, we will discuss three situations that indicate that your site would benefit from pursuing SEO directory listings.

Ask the Expert: Does putting the video at the top of the page help SEO?

I was recently asked if putting a video higher on a page will help it rank better.

I love it when we get questions about SEO. It makes my heart sing to know that our clients are engaged and understanding the value of search engine optimization. Search engine optimization takes buy-in from all levels to work. This particular question was so good, it’s worth sharing.

Say Goodbye to Keyword Research... and Hello to Search Intent Optimization?

Editor's Note: This post was originally published in 2020 and updated with the latest information and best practices in 2022.

As consumers and algorithms have become more sophisticated, so has the keyword research process that we perform here at Marketing Essentials as part of our SEO services. Keyword research is no longer something a tool can spit out. It's an evolving process that must be monitored and optimized based on behaviors and user intent.