I recently had the honor of writing a blog for NewLifeStyles.com on the importance of automating your lead nurturing to close more sales. The discussion is geared toward the senior living industry, but the concepts are equally important for your business no matter what industry you are in. Nurturing your hard-earned leads can be a time-consuming and complicated task, but it doesn’t have to be! Automated marketing can help you turn this labor-intensive process into an effective, time-saving process, allowing you to focus on closing more sales.
Nurture Your Valuable Leads With Automation
You work hard to attract and acquire leads, most of which aren’t ready to buy right away. But that doesn’t mean they won’t be ready sometime in the future. So ignoring your leads can be costly to your business. That’s why nurturing them is so important - and this is where automated marketing can help. Through carefully thought-out workflows—a series of automated actions triggered by certain qualifications or behaviors of the lead—you can keep your business in front of each contact while providing them with the information they need to make a decision.
Read the full blog post, Automate Your Lead Nurturing and Close More Sales, to learn more about workflows, where they fit into sales funnel, and if the time is right for your business to consider automated marketing.
