You heard that blogs are the best tool in attracting visitors to your website. And that’s a fair point.
So you take the advice and start blogging. Your blogs pull in a decent amount of traffic to your website, but your leads haven’t increased. This is not what you were expecting. You start to wonder if blogging is even worth the time and effort.
If you’re not considering the type of customer you’re informing with your blogs, then you’re probably wasting your time.
Though content creation can be fun, it does take quite a bit of time. If your content is not increasing leads, then your blogs become white noise in the bumbling marketplace of the internet. A few people might tune into it and find it quite helpful, but the large majority will move onto other louder, flashier sources.
Converting Visitors into Leads with Your Blog
The key to using your blog to convert visitors into leads? Decide if you want to attract those who like white noise, or the ones who are chasing the flashy sources or the ones who are somewhere in between.
By pinpointing your ideal customer, you can create content that caters to their needs.
Once you’ve figured out who you’re trying to reach, you can begin to address their pain points within your blogs. By knowing where they need a little help, you can highlight your services that could lend a hand in overcoming their challenge. Bada-bing, bada-boom: now you have their attention.
By writing blogs specifically for these ideal leads, you’re fulfilling needs instead of creating something generic and hoping someone bites. It’s much more efficient because you’re generating leads instead of waiting around for them.
But when you’re helping out your future leads, beware of sounding too much like you’re selling your product: today’s consumers are smart, and they can smell a sales initiative from miles away. Remember that you’re helping them through education, not selling. But with a strong, effective call to action at the end of your blog, you might just convince your page visitors that you are the company to help them with all of their problems – even problems they didn’t know they had. Now your blog has successfully converted a visitor to a lead; now it’s worth your time to blog professionally.
Need more help converting your visitors to leads? Marketing Essentials can help. We offer digital audits that can help you pinpoint your weaknesses and figure out how to move forward and generate more leads.
