Reality Check: Ranking on Google’s first page is a tough task and takes not only time, but a good SEO strategy as well. Can you increase your rank over night? Not necessarily, but there are strategies that can expedite the process.
That’s why I suggest making video marketing part of your SEO strategy!
Increase Your Chance for Google’s First Page by 53x!
According to a study done by Forrester, websites with a good video marketing strategy increase their chances of being ranked on the first page of Google by 53 times.
Why is video marketing 53x more likely to rank higher than text content? Well, there are a number of factors that influence ranking, but one of the major ones is the recent Hummingbird algorithm from Google, which awards “quality content” over keyword optimization.
Additionally, research conducted by ComScore, found that websites with video content tend to hold viewer’s attention for more than two minutes on average than websites that didn’t have any videos on them.
Google’s Recent Changes
With the recent Google updates, they now care less about whether you’ve optimized each page on your site to a focused keyword and more about whether the content on your page answers the question of the potential user.
Matt Cutts, Google’s Head of Web Spam (never thought that would actually be a job title), estimates the Hummingbird update in September of 2013 affected over 90% of search queries. The way people are using the internet is changing and the shift toward helpful video content in search engine results is becoming more and more useful.
Interesting Stat Time: 80% Of Your Online Visitors Will Watch A Video, While Only 20 Percent Will Actually Read Content In Its Entirety.
Other factors that affect your video’s SEO are link building, syndication, and lots of social sharing. It’s essentially a domino effect, the same as it is for traditional content: The more popular your video content becomes, the more natural links and embeds you’ll start to see across the internet, which helps increase your video’s SEO.
There are a few other things you can do to help make sure your video stands out from your competition including video annotations, video rich snippets, and custom thumbnail images. So if you haven’t invested anytime into video marketing—regardless if you’re a manufacturer or a healthcare clinic—you might want to start thinking about how it would fit into your marketing strategy.
