Initially published in 2015 and updated in 2025.
We live in an era where people all over the world no longer have to wait until they get home from work or school to check their email. Yet while many still enjoy sending and receiving email on their desktop or laptop computers, most people can — and do — check all day long on their mobile devices.
What does this mean? Email marketing is now more important than ever, as you can essentially guarantee that the right message will be received by your leads almost instantly. Email marketing is also one of your best opportunities to save money across the board in a variety of ways, which we will discuss below.
How Email Marketing Actually Helps You Save Money
If you’re running a business, every dollar counts. The good news? Email marketing is not only effective, but it’s also budget-friendly. Here’s how it helps you save money while still getting your message out there.
1. It Works While You Sleep
One of the best things about email marketing is automation. You can set it up so emails are sent out automatically based on what people do, such as checking out your site, signing up for something or even leaving something behind in their shopping cart. We will get into automation more later.
2. It’s Quick to Get Started
Compared to designing flyers, booking ads or getting something printed, email is incredibly faster. You can put together a campaign in a few hours and send it out the same day. No printing delays, no shipping costs, no stress.
3. Eliminate the Extras
With email, there’s nothing to produce physically, no paper, postage or packaging. Most email tools are affordable and offer flexible pricing that grows with your business. So you're not stuck with a huge bill just to get your campaign started.
4. You Get What You Buy
Email consistently delivers one of the best returns on investment available. Why? Because it’s cheap to send, and the potential for return is huge. Even small, simple campaigns can bring in solid revenue if you’re sending the right message to the right people.
According to Statista, the average ROI for email marketing is $36 for every $1 spent, with industries such as retail, e-commerce and consumer goods achieving up to a $45 ROI. Its low cost and high impact make email a powerful tool.
5. Email Segmentation
Instead of blasting out one message to everyone, email lets you segment your audience into smaller groups based on factors such as what they’ve purchased before, where they live or their level of engagement with your brand. That way, you’re sending more personalized messages and getting better results without wasting your time or money.
Key Benefits of Email Marketing
Here’s a breakdown of the top advantages email marketing offers your business:
- Cost-Effective: Low cost per contact compared to print or paid ads.
- Automation-Friendly: Set up once and let it run with little intervention.
- Instant Communication: Reach your audience immediately, with no delays.
- Customizable and Personal: Tailor messages based on customer behavior.
- Measurable: Easily track opens, clicks, conversions, and ROI.
- Customer Retention: Nurture long-term relationships with regular updates and promotions.
- High Engagement Rates: Personalized emails typically see higher open and click-through rates.
Save Even More With AI Automation
In recent years, AI has become the name of the game in many marketers' digital strategies. AI has revolutionized how we approach email personalization, and instead of relying solely on basic user data, modern AI systems can now analyze a business’s brand voice, customers' purchasing habits and browsing history.
Whether you utilize AI to help craft carefully worded emails or use it to analyze your customer base’s habits, AI can help you continue to create more enticing messaging and make it more relevant to your target audience.
Timing matters, and AI now helps marketers pinpoint the exact time frames when your subscribers or viewers are more likely to engage with your emails. Instead of relying on general benchmarks, utilize AI programs to guide your send times. Be sure to experiment and analyze your open and click-through rates to ensure you are getting the most out of your investment.
Most importantly, AI-powered automation offers you peace of mind. With intelligent systems running in the background, you can focus on higher-level strategy while knowing your email marketing time commitments can be shrunk.
Ready to amp up your email marketing abilities? We’d love to help.
