Sleek, muscled and well-proportioned--we’d all agree these are sexy traits for the human body. Like the human body, a website is composed of different parts. The parts of the site, when combined, form an elegant and highly functional purpose, especially when the parts are tuned to be responsive, optimized for search and mobile-friendly.
How does your website shape up when it comes to generating leads?
Sleek (Navigation)
A sleek, well-designed website is your key to the critical first impression. Websites that are carefully crafted work to build a relationship with the user. This relationship is the key to building your credibility online.
- When people visit your site, do they know who you are and what you do?
- Is the information they are looking for easy to find?
- Do the elements on the page cultivate a good user experience?
- Is there a clear and easy path to the calls to action?
Muscle (Content)
Content is what grabs and holds potential leads on your site, and you need to make sure you have a steady flow of educational content for your audience. With that in mind, ask yourself these questions:
- Are your objectives clear and concise?
- What do you want visitors to do when they visit your site?
- Are you providing fresh and relevant content on a regular basis?
- Have you aligned your content with the SEO best practices?
Well-proportioned (Design)
The design of your website encompasses all the elements that capture attention and engage users to participate. Here are some important points to remember:
- Is the design focused on the user?
- Is the design mobile-friendly?
- Are the images relevant and compelling to the copy?
- Is the font choice easy to read?
- Are the navigation labels and headings clear and direct?
- Is the pertinent information on the visible portion of the page?
- How are elements spaced?
- Are the colors appropriate?
Don’t let the questions overwhelm you. At Marketing Essentials we are here to help you answer them and come up with solutions to build a stronger, and dare I say, sexier web presence. Contact a Digital Strategist at Marketing Essentials today (419.629.0080) to get you on the path to generating more online leads and converting those leads into customers!
