As a marketing agency CEO, I’ve had a front-row seat to the AI revolution and its impact on businesses of all sizes. We all know how game-changing artificial intelligence can be, but one concern I often hear from business leaders is that AI feels "hard to use" or "disconnected from my data." Enter HubSpot's Breeze — a breakthrough that changes everything.
Why HubSpot’s Breeze Copilot Excites Me
Breeze Copilot is just one tool in HubSpot’s new AI suite, but it's the one that truly stands out to me. Leveraging generative AI with your CRM data — your single source of truth — not only bridges the gap for those feeling disconnected from their data but also transforms that data into actionable insights.
The HubSpot AI suite also features Breeze Agents, AI-powered experts that automate workflows, and Breeze Intelligence, which uses AI to interpret data and understand buyer intent.
While AI has been a buzzword for some time, HubSpot’s Breeze takes a different approach. It connects AI's potential with its practical business applications, staying true to HubSpot’s commitment to helping businesses grow better. This suite makes that growth smarter, faster and more effective.
Three Critical Pillars of HubSpot Breeze AI
Let’s talk about three critical pillars of the Breeze AI tools:
- They’re Safe: Security is a top concern for any business owner, and Breeze meets the highest standards. It’s SOC 2 and GDPR compliant, with data encrypted and protected by robust access controls.
- Optimized for Business: AI models need to be reliable and up-to-date to provide real value. Breeze has well-vetted models that evolve automatically, ensuring your business benefits from the latest advancements without manual updates.
- You’re in Control: Permissions and settings matter, especially when introducing AI into your workflows. Breeze puts you in the driver’s seat, with user-level permissions and customizable controls so you can tailor its functionality to your needs.
How Breeze Benefits Businesses
What makes the Breeze suite of tools truly groundbreaking is how they enhance your day-to-day work. Think of them as your personal AI assistant, amplifying your team’s creativity, productivity and business insights. Here are some standout features:
Supercharge Creativity and Personalization
With Breeze Previews, you get contextual insights into customer activity and interactions. It takes your understanding of clients to the next level, helping you craft personalized emails, dynamic campaigns and customized user experiences.
And how about shortening those lengthy web forms? By detecting known users, Breeze auto-fills data like business names and product interests, helping to streamline lead generation and improve conversion rates.
Empower Sales Teams
Your sales team will find a powerful ally in Breeze Copilot. From qualifying leads at a rapid pace to summarizing customer activities, Breeze simplifies the sales process. It can automatically create CRM records, draft suggested email responses, generate tasks and even find target companies. It's like having an AI-enabled sales assistant who knows when and how to convert the right customer at the right time.
Stay One Step Ahead of the Competition
Breeze AI can also help you monitor the competition. Automatically receive reports on company news, pricing changes, product updates and leadership shifts. It’s like having a 24/7 business intelligence analyst, helping you to make informed strategic decisions.
Reduce Churn with Enhanced Support
Understanding why customers leave is essential to reducing churn. Breeze analyzes call logs, emails and all customer interactions to identify patterns, providing actionable insights that help retain clients better. Regarding support, Breeze makes life easier by suggesting instant answers based on your knowledge base when customers ask common questions.
AI Customization at a New Level
Breeze Agents take AI customization to a new level. These agents understand your brand, your voice and your CRM data, providing support across social media, content creation, customer interactions and sales prospecting. By tailoring AI specifically for your business needs, Breeze goes beyond generic AI functionality to deliver tailored, efficient and brand-consistent results.
The Future Looks Bright with Breeze
HubSpot has always been ahead of the curve when it comes to investing in research and development. And I don’t expect that to change — if anything, Breeze will accelerate their pace of innovation. The addition of Breeze to HubSpot’s already top-tier business suite makes it the most holistic tool stack I’d recommend for any business, whether you’re a startup looking to scale or an established brand aiming to stay ahead.
Getting Started with Breeze AI
If you're looking to elevate your marketing strategy, I highly recommend starting with HubSpot’s Breeze AI. It's an incredible tool that can transform your business, making your operations faster, smarter and more profitable.
As a HubSpot platinum partner, our HubSpot experts will be happy to discuss how we can integrate cutting-edge AI into your marketing strategy. Contact us today!
