Thinking about partnering with a marketing agency this year? Make sure you’re compatible with each other and that the agency can provide real value to your organization.
These four things to look for in a marketing agency can mean the difference between a lasting match and a disappointing fling. Watch the video or read the blog below to get the scoop.
Marketing Agency Must-Have #1: Transparency & Trust
The more open and transparent your agency is, the more trustworthy they are in their partnership, which will result in better overall results for you.
Transparency in an agency’s process means you should be in the loop as a project moves forward, and there shouldn’t be any surprises with work you’ve already signed off on.
You should be clear about your wants and expectations from a marketing agency. As a strategic partner, your agency should be clear about their expectations and limitations.
Any agency worth considering should be able to plot out the specifics for the campaigns and strategy they propose for your business.
Partnering with you, Marketing Essentials develops a strategy with identified supporting tactics we plan to execute. You can expect a timeline for each phase and a description of the roles, responsibilities, tactics and outcomes.
Marketing Agency Must-Have #2: Data-Driven Mindset
It’s important to work with an agency that’s data-driven and goal-oriented so you can get the ROI you want for what you spend.
A marketing agency should review and diagnose your data for you. When reviewing your data, they should connect it back to a real return on investment.
Initial conversations with an inbound marketing partner should start with your goals and challenges and dovetail into how they can help you. You’re sure to see slides about who they are and what they do, but they should understand that their services are most compelling when they are presenting potential answers to the business challenges you are facing.
Marketing Agency Must-Have #3: Goal-Focused
At Marketing Essentials, we work with our clients to set overarching goals. Then, we make specific initiative targets to make sure we’re tracking with them on both a monthly and quarterly basis.
Together, we set goals that are SMART. That means they’re:
- Specific
- Measurable
- Achievable
- Relevant to what you’re working on
- Time-bound
At Marketing Essentials, we know that goals are meaningless without measurement. Our passion is centered around analyzing data to drive optimal results.
Marketing Agency Must-Have #4: Stellar Communication
When working with a marketing agency, communication is one of the most important pieces of the partnership.
You should feel comfortable reaching out to your primary contact. They should provide solutions to your problems, or communicate that they are working toward a solution and it will be resolved in a timely manner.
Look for an agency that will communicate with you on an ongoing basis. For example, regular strategy sessions and informal ongoing communication will ensure you are fully engaged with your digital marketing program.
Learn More About Finding a Digital Consultant
Need expert advice on the best ways to improve your overall marketing strategy? A professional digital agency can help. Learn more about our strategic process and what you’ll get by partnering with Marketing Essentials.
