Whether you want to believe it or not, healthcare customers are changing...and so are the ways that they’re finding you. It’s happening quickly, too. 85% of consumers--85 PERCENT!--are using the internet to find hospitals online. So that brings up one question: how easy is it for them to find you?
3 Benefits for Healthcare Providers to Be Online
- Your customers can actually find you. A recent study showed that 80 percent of internet users (about 93 million Americans) have searched for a health-related topic online. What does this mean? If you want your patients to find you, you’ve GOT to be online! Not only will they look online for information regarding popular health topics, diseases and even fitness and health information—which are all the more reason to start a blog—but they want to be able to schedule appointments on the internet as well.
- Opportunity for positive reviews. 65% of consumers are reading between 2-10 reviews when researching businesses. It is vital that you encourage patients, their families and other professional connections to review you online. Now, yes, you may receive a negative review every now and then, but if you are reputable (and we know you are!), one negative review won’t break you. Online reviews help foster trust with current and potential consumers, and will even bring you new clients (without you having to move a finger).
- You’ll get ahead of your competitors. Sayonara. See ya later. Buh-bye. Leave them in the dust! Consumers everywhere are searching online for you. In fact, healthcare information is ranked third in search volume on Google. Third! With the growing amount of competition from physician-owned specialty hospitals, retail clinics and many other business models, it is imperative that you rank number one. Be the first call when it matters most.
Your ultimate goal is to increase your census, is it not? So get online and do just that! You need to be putting your best foot forward when it comes to getting more patients. Why will they choose you over your competition? Better yet, who will they find first—you, or that other healthcare provider down the road? Be the change that needs to happen.
Do you need an extra hand transitioning to a digital marketing plan? Let us help! It’s what we are here for. Call one of our amazing team members today at 419.629.0080 to learn how you can increase your census and build your brand with the right digital marketing strategy.
