When people think about inbound marketing, they often focus on obvious methods—such as creating a blog and participating on social media. These ideas are fantastic for getting started, but there is a lot more to the methodology than making occasional updates on Facebook.
The goal behind inbound marketing is to be the perfect resource for potential customers. You want to cast yourself as the industry expert so they turn to you when they have questions, and then eventually trust you when it is time to make a purchase.
Many brands overlook some wonderful resources available when it comes to establishing themselves as a leader, particularly SlideShare. SlideShare is a site that allows you to upload presentations to share with the public. The site is very popular and has over 18 million presentations from users. Here are a few ways this site can help you enhance your own inbound strategy.
SlideShare is a highly reputable site, so content you share will rank highly
SlideShare is among the top 100 most visited sites worldwide. It is considered a highly reputable site, and thus ranks highly on Google. Google indexes the presentations on SlideShare, which means that your content can then show up in Google searches. Since SlideShare is so well-regarded by the algorithm, that content is likely to rank highly, boosting your visibility.
As of Q4 in 2013, the SlideShare site receives about 60 million unique visitors a month
SlideShare itself receives an estimated 60 million unique visitors each month. The site has its own internal algorithm that helps it display relevant content for visitors looking for presentations about different topics. Your high-value presentation can then be displayed to relevant users, which increases brand reach.
SlideShare works closely with LinkedIn
SlideShare was bought by LinkedIn, the professional social media platform, in 2012. Since that time, it has become even easier for these two to work together. You can easily embed your SlideShare presentations right into a LinkedIn profile. This allows you to demonstrate your own expertise and encourage people to see you as an industry authority.
It can also help you drive people from your LinkedIn profile to your SlideShare presentations through links. This will encourage people to learn more about your brand and engage further with what you have to say. You should also note that, like Google, SlideShare considers how many people are reading your presentation when gauging how highly to rank the content for its users. That means when more people follow the links from LinkedIn to your SlideShare page, you will increase your internal visibility on SlideShare.
SlideShare gives you the chance to imbed a backlink and drive more traffic to your site
Your SlideShare presentation gives you the perfect opportunity to embed your own backlink to encourage people to click through and learn more about your company. People who have read your presentation are likely to be interested in your industry. The link will then give people the chance to learn more about you, which can increase traffic to your site and help you find more qualified leads.
SlideShare offers you a fantastic resource for building your inbound strategy and establishing yourself as a leader and an expert. If you have neglected this platform in the past, go through your decks and see if you have any high-quality presentations that might be repurposed. You can also start drafting slides on popular topics to be uploaded to the site.
When you are ready to start building your inbound marketing strategy, work with the experts who can help make it happen. Marketing Essentials is here to help you fit all the pieces together. Give us a call today at 419.629.0080 to learn more about inbound marketing.
