--- title: Marketing Program Boosts Website Traffic description: FGKS Law, a leading firm in west-central Ohio, needed to streamline their email communications and website. 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[Blog](https://mktgessentials.com/blog/) - [Resources](https://mktgessentials.com/resources/) - [Our Work](https://mktgessentials.com/our-work/) - [Join Our Team](https://mktgessentials.com/careers/) [Our Work](https://mktgessentials.com/our-work) > [Professional Services](https://mktgessentials.com/our-work/tag/professional-services#work-feed) > FGKS Law THE CLIENT ## FGKS Law # Law Firm Website Traffic Doubles with SEO Program  Since 1983, FGKS Law has been the preeminent business, real estate, civil litigation, and estate planning/probate law firm in west central Ohio.  With a firmly established brand and a professional website already in place, the firm turned to Marketing Essentials to help grow its personal injury service line, streamline email communication to clients and help boost website visibility. [View the Results](https://mktgessentials.com/our-work/fgks-law#solutions-content) CLIENT TESTIMONIAL ## Hear from FGKS Law "Marketing Essentials has been very responsive to our needs, particularly with regard to our newsletters. They’ve also been a big help with making sure that our content looks professional and is presentable and contemporary.” – Bryan Niemeyer, FGKS Law shareholder ![line and bar graph](https://mktgessentials.com/hubfs/bar-line-graph.png) ## A Strategic Marketing Partnership - [Website Updates](https://mktgessentials.com/our-work/fgks-law#website) - [Email Marketing Strategy](https://mktgessentials.com/our-work/fgks-law#email) - [Customized SEO Program](https://mktgessentials.com/our-work/fgks-law#seo) ### Website Updates FGKS was serving clients with personal injury claims, but wanted to grow this area of their business. Marketing Essentials built an SEO-optimized web page to help boost visibility via organic search on Google. These website updates were made with no disruption to the existing website and seamlessly matched the branding and design of the other pages. ### Email Marketing Strategy FGKS Law had a large email list with clients and other local business partners that was being handled in-house. Marketing Essentials created a quarterly email strategy and ensured the hygiene of the provided list. ### Customized SEO Program Marketing Essentials designed a customized SEO program to address on-site and technical SEO issues and boost results. - Began appearing in search results for “law firms near me,” with nearly 2,000 impressions vs 0 previously - 35% increase in pageviews - 50% increase in the amount of time users spent on the site - 12% lower bounce rate and 3% lower exit rate  - More than doubled the number of impressions for the FGKS homepage in organic search (17,771 vs 7,647) ## Browse More Projects ### [![ME-JEMS-website-img-1](https://mktgessentials.com/hubfs/ME-JEMS-website-img-1.webp) Jems Homes Jems Homes Creative & Content Website Professional Services](https://mktgessentials.com/our-work/jems-homes) ### [![Preview of website redesign for Encompass Wealth Group](https://mktgessentials.com/hubfs/ME_EncompassWealth_SpotlightImg_0226.webp) Encompass Wealth Group Encompass Wealth Group Website Professional Services](https://mktgessentials.com/our-work/encompass-wealth-group) ### [![Covington Dental Mock](https://mktgessentials.com/hubfs/COVD_Mockup1.webp) Covington Dental Covington Dental Website Strategy Professional Services](https://mktgessentials.com/our-work/covington-dental) ## Interested in results like these? Reach out to discuss your goals and how we can partner with you to drive measurable growth for your business. [Let’s Talk Results](https://mktgessentials.com/contact?hsLang=en) ### Ready to talk strategy and see results like these? No cookie-cutter playbooks. No random acts of marketing. Just a plan built for your business, your team and your goals. [Let's Chat](https://mktgessentials.com/marketing-consultation/) [![Marketing Essentials Logo](https://mktgessentials.com/hs-fs/hubfs/me-logo-1.png?width=1370&height=228&name=me-logo-1.png "Marketing Essentials Logo")](https://mktgessentials.com/) **111% average client lead growth. Experts in long, trust-driven sales cycles.** [148 Schwieterman St., Minster, OH 45865](https://www.google.com/maps/dir//148+Schwieterman+St,+Minster,+OH+45865/data=!4m6!4m5!1m1!4e2!1m2!1m1!1s0x883fac211f13476d:0x6dacf85e2e0b85cc?sa=X&ved=2ahUKEwiy-5rT6suEAxXOC3kGHax1AsIQwwV6BAgWEAA) [224 S. 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