Case Studies & Results

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Critical information like service details, the industries they served and clear calls to action were underdeveloped, making it difficult for potential customers to engage.</p> <p>We gave their website a full refresh:</p> <ul> <li>Rebuilt and optimized key pages for clarity and user-friendliness.</li> <li>Added content highlighting Miller’s unique differentiators, such as their sustainability initiatives (recycling textiles and reclaiming water) and commitment to service excellence.</li> <li>Developed new content around transparency and accountability, including an animated video showcasing their RFID tag technology and how it improves uniform management.</li> </ul>, tab_visual={alt=Miller website mocks, height=1080, loading=lazy, max_height=1080, max_width=1080, size_type=auto, src=https://318836.fs1.hubspotusercontent-na1.net/hubfs/318836/Millers_ScreenMocks_1224.webp, width=1080}}, {tab_content=<h3>Data Monitoring and Reporting</h3> <p>To ensure long-term success, we helped Miller’s set clear marketing goals tied to their key performance metrics and established a coaching process to keep the team aligned. Since this was Miller’s first major push into marketing, connecting every effort to measurable results was critical.</p> <p>As part of this process, we implemented Looker Studio for advanced data monitoring. 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Mollis aliquam ut porttitor leo a diam. Pulvinar mattis nunc. bore et dolore magna aliqua. Mollis aliquam ut porttitor leo a diam. Pulvinar mattis nunc.</p> <p>&nbsp;</p>, image_field={size_type=auto_custom_max, src=https://318836.fs1.hubspotusercontent-na1.net/hubfs/318836/Amber%20Tobe%20Working.jpeg, alt=Amber Tobe Working, loading=lazy, width=3024, height=1873, max_width=2000, max_height=1238.7566137566137}}, css={}, child_css={}, id=module_169694454482514, name=module_169694454482514, type=module, order=31, label=me-section-offset-img, smart_type=null, styles={}, module_id=106926539938, deleted_at=1696947846064}, module_169694772730840={body={iframe=, image_or_video_thumb={src=}, module_id=139505447992, richtext_field=}, css={}, child_css={}, id=module_169694772730840, name=module_169694772730840, type=module, order=17, label=me-section-offset-video, smart_type=null, styles={}, module_id=139505447992, deleted_at=1743698773596}, module_17169168930862={body={cta_item=[{cta_label=Schedule a Consultation, icon={alt=Consult Icon, height=78, loading=lazy, max_height=78, max_width=68, size_type=auto, src=https://318836.fs1.hubspotusercontent-na1.net/hubfs/318836/ME__ConsultIconFooter_0724.svg, width=68}, link_to_page={no_follow=false, open_in_new_tab=false, url={content_id=null, href=https://mktgessentials.com/marketing-consultation/, type=EXTERNAL}}, top_content=}], module_id=160262883701, section_heading=Your Growth Journey Starts Here, sub_heading=LET'S WORK TOGETHER.}, css={}, child_css={}, id=module_17169168930862, name=module_17169168930862, type=module, order=18, label=Work together 1, smart_type=null, styles={}, module_id=160262883701, deleted_at=1743994800596}, module_174050939096514={body={iframe=<iframe width="100%" height="100%" src="https://www.youtube.com/embed/ev76teWwjJU?si=D5dUEKdscst-JDOV" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>, image_or_video_thumb={alt=Millers-Emerson-video_thumb, height=618, loading=lazy, max_height=618, max_width=1100, size_type=auto, src=https://318836.fs1.hubspotusercontent-na1.net/hubfs/318836/Millers-Emerson-video_thumb.webp, width=1100}, module_id=186601225879, richtext_field=<h2>Hear from Miller's Textile Services</h2> <p>“<span>If you are in the manufacturing space and you are looking for a marketing firm to partner with, I would say the key word is ‘partner’, that’s exactly what Marketing Essentials is to us … Their team, their results and their ability to follow through speaks for itself.</span>”</p> <p><i>– <span>Emerson Hager, Business &amp; Brand Development Specialist</span></i></p>}, css={}, child_css={}, id=module_174050939096514, name=module_174050939096514, type=module, order=11, label=Testimonial Video, smart_type=null, styles={}, module_id=186601225879}, module_174057676694111={body={module_id=186633074711, two_column_section_repeater=[{carousel_media=[], content_column=<h2>An Extension of the Team</h2> <p class="p1">We serve as the dedicated strategic marketing partner for Miller’s, meeting monthly to align on goals, prioritize initiatives, review marketing performance data and adapt strategies in real time.</p> <ul> <li><strong><span>Goal-aligned strategy planning:</span></strong><span> Each quarter, we identify the most important growth objectives and build a customized marketing plan — from expanding into new verticals to deepening relationships with existing customers.</span></li> <li><strong><span>Multi-channel tactics:</span></strong><span> As a full-service agency, we deploy the right mix of digital advertising, SEO, social media, content, video and email to reach decision-makers across both existing and new markets.</span></li> <li><strong><span>Transparent reporting:</span></strong><span> A custom shared reporting dashboard provides real-time visibility into what's working and what’s not, empowering data-backed decisions at every level.</span></li> </ul>, image_column={alt=ME-Millers-Newsletter_mock1, height=1778, loading=lazy, max_height=1677.3584905660377, max_width=2000, size_type=auto_custom_max, src=https://318836.fs1.hubspotusercontent-na1.net/hubfs/318836/ME-Millers-Newsletter_mock1.webp, width=2120}, reverse_layout=false, section_id=web-row, pop_of_color={color=#10CFC9, opacity=100}}, {carousel_media=[], content_column=<h2>Continuous Website &amp; SEO Program</h2> <p class="p1">A strong digital foundation is central to long-term growth for Miller's. We continuously optimize the website based on user engagement and manage an ongoing SEO and AI search visibility program to ensure Miller's ranks where their prospects are searching. Notably, AI search referrals are now driving qualified traffic, with conversions resulting in quote requests and contact form submissions.</p> <p>Across all service locations, keyword rankings have seen significant momentum. Locations that started with zero keyword presence have claimed the #1 spot for searches like "uniform company" and "uniform delivery" in their markets.</p> <p style="margin-bottom: 15px;"><strong>Full-Service Marketing Support</strong></p> <ul> <li>Website development and maintenance</li> <li>SEO and AI search visibility optimization</li> <li>Google Ads management</li> <li>LinkedIn ad management</li> <li>Organic social media content and posting</li> <li>Email marketing and LinkedIn newsletter</li> <li>Video production and marketing</li> <li>Content writing</li> <li>Marketing automation and CRM optimization</li> <li>Print collateral development</li> <li>Recruitment marketing</li> <li>Data monitoring, analysis and strategic recommendations</li> </ul> <p style="margin-bottom: 15px;"><strong>Looking Ahead</strong></p> <p>The foundation is set. As Miller's continues to grow, our partnership turns to expanding market reach into new verticals and deepening client experiences to drive long-term satisfaction and retention.</p>, image_column={alt=Millers_DataWebMock, height=1480, loading=lazy, max_height=1480, max_width=1080, size_type=auto, src=https://318836.fs1.hubspotusercontent-na1.net/hubfs/318836/Millers_DataWebMock.webp, width=1080}, reverse_layout=true, section_id=data-row, pop_of_color={color=#f5333f, opacity=100}}]}, css={}, child_css={}, id=module_174057676694111, name=module_174057676694111, type=module, order=19, label=Two Column Section Repeater, smart_type=null, styles={}, module_id=186633074711}, module_17405873113437={body={module_id=186637823052, spotlight_image={alt=MILLERS_DeviceMockBig_1224, height=1034, loading=lazy, max_height=1034, max_width=1604, size_type=auto, src=https://318836.fs1.hubspotusercontent-na1.net/hubfs/318836/MILLERS_DeviceMockBig_1224.png, width=1604}}, css={}, child_css={}, id=module_17405873113437, name=module_17405873113437, type=module, order=7, label=Case Study Hero Spotlight, smart_type=null, styles={}, module_id=186637823052, deleted_at=1751551907445}, module_174058832582415={body={module_id=186641411197, overview_content=<h2>Regional Textile Leader Accelerates Lead Generation and Brand Visibility with Full-Service Marketing Partnership</h2> <p>Miller's Textile Services is a trusted, family-owned provider of commercial laundry and linen services across Ohio. For more than 75 years, they’ve delivered managed uniform programs, mat services and facility linen solutions to industries ranging from manufacturing to hospitality and healthcare. With multiple service locations and a growing footprint, Miller's came to Marketing Essentials seeking a strategic partner to drive brand awareness, generate qualified leads and establish a scalable digital foundation for long-term growth.</p> <p>The results have been significant. By building a cohesive digital strategy — anchored in Google Ads, SEO, social media and content — Miller's has experienced <span class="highlight">dramatic improvements in lead volume, online visibility and market positioning across their target verticals.</span></p>, overview_image={src=}, results_container=<h2>The Results</h2> <div class="result-item"> <div><span class="count-up" data-target="237">0</span><span>% ↑</span></div> <div> <p>increase in monthly lead generation from digital marketing efforts</p> </div> </div> <div class="result-item"> <div><span class="count-up" data-target="168">0</span><span>% ↑</span></div> <div> <p>increase in monthly lead generation from Google Ads alone YoY</p> </div> </div>}, css={}, child_css={}, id=module_174058832582415, name=module_174058832582415, type=module, order=9, label=Case Study Overview, smart_type=null, styles={}, module_id=186641411197}, module_174058912949832={body={module_id=186643018262, results_content=}, css={}, child_css={}, id=module_174058912949832, name=module_174058912949832, type=module, order=13, label=Results Module, smart_type=null, styles={}, module_id=186643018262}, module_177031262429228={body={images=[{animation={animation=fade-in, delay=0}, image={alt=ME-Millers-Social_mock2, height=1612, loading=lazy, max_height=1250.0969367972082, max_width=2000, size_type=auto_custom_max, src=https://318836.fs1.hubspotusercontent-na1.net/hubfs/318836/ME-Millers-Social_mock2.webp, width=2579}, layout={column_span=3}}, {animation={animation=fade-in, delay=0}, image={alt=Millers_ScreenMocks_1224, height=1080, loading=lazy, max_height=1080, max_width=1080, size_type=auto_custom_max, src=https://318836.fs1.hubspotusercontent-na1.net/hubfs/318836/Millers_ScreenMocks_1224.webp, width=1080}, layout={column_span=2}}, {animation={animation=fade-in, delay=0}, image={alt=ME-Millers-seo-social, height=1778, loading=lazy, max_height=1616.3636363636365, max_width=2000, size_type=auto_custom_max, src=https://318836.fs1.hubspotusercontent-na1.net/hubfs/318836/ME-Millers-seo-social.webp, width=2200}, layout={column_span=2}}, {animation={animation=fade-in, delay=0}, image={alt=Millers-brochure_collage, height=1245, loading=lazy, max_height=1131.8181818181818, max_width=2000, size_type=auto_custom_max, src=https://318836.fs1.hubspotusercontent-na1.net/hubfs/318836/Millers-brochure_collage.webp, width=2200}, layout={column_span=3}}], module_id=206975420421}, css={}, child_css={}, id=module_177031262429228, name=module_177031262429228, type=module, order=12, label=Masonary Gallery, smart_type=null, styles={}, module_id=206975420421}, rich_text={body={html=<p>Successful Marketing Partnership Drives Growth</p>, module_id=1155639}, css={}, child_css={}, id=rich_text, name=rich_text, type=module, order=6, label=null, smart_type=null, styles={}, module_id=1155639, deleted_at=1696340351318}, rich_text_left_col={body={html=<p>For over 75 years, Miller’s Textile Services, a family-owned business in Wapakoneta, Ohio, has provided customized uniform and facility service solutions to industries like healthcare, manufacturing, hospitality and restaurants. Known for reliability, transparency and innovative technology like RFID tracking, they have prioritized strong partnerships and exceptional client service.</p> <p>As they aimed to expand into new markets, open additional service depots and grow their service area, Miller’s recognized the need for marketing assistance and a documented marketing strategy. That’s when they turned to Marketing Essentials for support.</p> <p>We began with in-depth research and analysis to craft a tailored plan designed to help them achieve their growth goals.</p>, module_id=1155639}, css={}, child_css={}, id=rich_text_left_col, name=rich_text_left_col, type=module, order=26, label=null, smart_type=null, styles={}, module_id=1155639, deleted_at=1743698773596}, rich_text_left_copy={body={html=<h2>Customized SEO Strategy</h2> <p>To boost the company’s visibility in their new service areas, we developed and executed a customized SEO strategy that included:</p> <ul> <li>Conducting keyword research and creating a keyword map with unique, targeted keywords.</li> <li>Optimizing the website for both technical and on-page SEO to ensure keywords are strategically and effectively integrated.</li> <li>Enhancing their Google Business Profile to rank for key service terms and appear prominently in search results.</li> <li>Implementing local SEO tactics to make it easy for customers in their service areas to find them online.</li> </ul> <p><strong>SEO Results:</strong></p> <p>Within 90 days, Miller’s saw a 60% increase in organic traffic compared to the previous period. Miller’s also achieved significant gains in local search rankings:</p> <ul> <li>In February 2024, their Google Business Profile ranking showed weak visibility; the yellow and red dots on the map show where they were outranked by competitors.</li> <li>By November 2024, the map turned green, demonstrating strong local rankings and an increased presence in search results.</li> </ul>, module_id=1155639}, css={}, child_css={}, id=rich_text_left_copy, name=rich_text_left_copy, type=module, order=28, label=null, smart_type=null, styles={}, module_id=1155639, deleted_at=1743698773596}, rich_text_sub_heading={body={html=, module_id=1155639}, css={}, child_css={}, id=rich_text_sub_heading, name=rich_text_sub_heading, type=module, order=6, label=null, smart_type=null, styles={}, module_id=1155639}, rich_text_video_heading={body={html=, module_id=1155639}, css={}, child_css={}, id=rich_text_video_heading, name=rich_text_video_heading, type=module, order=28, label=null, smart_type=null, styles={}, module_id=1155639, deleted_at=1719578103504}, simple_menu={body={menu_tree=[], module_id=1790630, orientation=horizontal}, css={}, child_css={}, id=simple_menu, name=simple_menu, type=module, order=17, label=null, smart_type=null, styles={}, module_id=1790630}, webimg_left={body={img={alt=Screenshot of homepage of miller's new website, height=1121, max_height=2000, max_width=684.0836012861736, size_type=auto, src=https://318836.fs1.hubspotusercontent-na1.net/hubfs/318836/MILLERS_HomepageScreenshot_1224.webp, width=383}, module_id=1155231}, css={}, child_css={}, id=webimg_left, name=webimg_left, type=module, order=7, label=null, smart_type=null, styles={}, module_id=1155231, merge_in_default_values=false, deleted_at=1743698773596}, webimg_right={body={img={alt=MILLERS_InteriorScreenshot2_1224, height=1550, max_height=1550, max_width=851, size_type=auto, src=https://318836.fs1.hubspotusercontent-na1.net/hubfs/318836/MILLERS_InteriorScreenshot2_1224.webp, width=851}, module_id=1155231}, css={}, child_css={}, id=webimg_right, name=webimg_right, type=module, order=9, label=null, smart_type=null, styles={}, module_id=1155231, merge_in_default_values=false, deleted_at=1743698773596}})

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Much of the traffic coming to the site was from branded keywords - people who were already aware of the company. Our team discussed their buyer personas, how the buyers talk about the product, and important keywords for the industry. This helped us narrow down the correct targeted keywords.</p> <p>After making initial foundational fixes, Marketing Essentials began a monthly program to optimize and improve the website’s SEO and increase rankings and traffic for the identified keywords. Each month, Badger receives a comprehensive report detailing changes made, rank improvements and analysis of the results.</p>, tab_visual={alt=badger-content, height=700, loading=lazy, max_height=700, max_width=1339, size_type=auto, src=https://318836.fs1.hubspotusercontent-na1.net/hubfs/318836/badger-content.webp, width=1339}}, {tab_content=<h3>Content Strategy &amp; Social Media</h3> <p>Marketing Essentials developed a content strategy across multiple channels to increase brand awareness and thought leadership, connect with prospects and customers and boost SEO efforts.</p> <ul> <li>650+ LinkedIn newsletter subscribers</li> <li>Average email open rate: 24.58% (above the industry average)</li> <li>7,000+ page views to the website since the blog program began</li> </ul>, tab_visual={alt=Badger Social Media, height=700, loading=lazy, max_height=700, max_width=1029, size_type=auto, src=https://318836.fs1.hubspotusercontent-na1.net/hubfs/318836/badger-social.webp, width=1029}}, {tab_content=<h3>Print Design</h3> <p>From direct-response mail to product sales sheets, MarketingEssentials has created a wide variety of print pieces for Badger Paperboard. 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Pulvinar mattis nunc.</p> <p>&nbsp;</p>, image_field={size_type=auto_custom_max, src=https://318836.fs1.hubspotusercontent-na1.net/hubfs/318836/Amber%20Tobe%20Working.jpeg, alt=Amber Tobe Working, loading=lazy, width=3024, height=1873, max_width=2000, max_height=1238.7566137566137}}, css={}, child_css={}, id=module_169694454482514, name=module_169694454482514, type=module, order=31, label=me-section-offset-img, smart_type=null, styles={}, module_id=106926539938, deleted_at=1696947846064}, module_169694772730840={body={iframe=, image_or_video_thumb={src=}, module_id=139505447992, richtext_field=}, css={}, child_css={}, id=module_169694772730840, name=module_169694772730840, type=module, order=17, label=me-section-offset-video, smart_type=null, styles={}, module_id=139505447992, deleted_at=1743993702243}, module_17169168930862={body={cta_item=[{cta_label=Schedule a Consultation, icon={alt=ME_Consult_FooterIcon_0424, height=63, loading=lazy, max_height=63, max_width=58, size_type=auto, src=https://318836.fs1.hubspotusercontent-na1.net/hubfs/318836/2024%20ME%20Website%20Files/Footer%20Icons/ME_Consult_FooterIcon_0424.webp, width=58}, link_to_page={no_follow=false, open_in_new_tab=false, url={content_id=null, href=https://mktgessentials.com/marketing-consultation/, type=EXTERNAL}}}], module_id=160262883701, section_heading=Your Growth Journey Starts Here, sub_heading=LET'S WORK TOGETHER.}, css={}, child_css={}, id=module_17169168930862, name=module_17169168930862, type=module, order=31, label=Work together 1, smart_type=null, styles={}, module_id=160262883701, deleted_at=1743993702243}, module_174057676694111={body={module_id=186633074711, two_column_section_repeater=[{carousel_media=[], content_column=<h2>A Website Built to Convert</h2> <p class="p1">A great website is only as effective as the traffic it receives. We rebuilt Badger's site with lead generation as the primary goal — strong calls to action, optimized product pages and a clear path for buyers to request a sample or request a quote.</p> <p>Then we drove qualified traffic to it through Google and LinkedIn advertising and social media posting that built engagement and trust throughout the decision-making process. The combination of a conversion-focused site and multi-channel traffic strategy is what's moving the needle on leads.</p> <p><strong>The result: a 5.27% year-over-year increase in lead generation.</strong></p>, image_column={alt=ME-Badger_web3, height=2077, loading=lazy, max_height=1730.8333333333335, max_width=2000, size_type=auto_custom_max, src=https://318836.fs1.hubspotusercontent-na1.net/hubfs/318836/ME-Badger_web3.webp, width=2400}, reverse_layout=false, section_id=website, pop_of_color={color=#f5333f, opacity=100}}, {carousel_media=[], content_column=<h2>Dominating Search Results - Organic &amp; AI</h2> <p class="p1">Organic search is one of Badger's most valuable long-term lead channels, and we're building their visibility where it matters most. 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Our SEO AI reporting provides our team and the Badger team clear visibility into how leads are finding Badger through search and where opportunity still exist.</p>, image_column={alt=ME-Badger-web2, height=3422, loading=lazy, max_height=1582.4277456647399, max_width=2000, size_type=auto_custom_max, src=https://318836.fs1.hubspotusercontent-na1.net/hubfs/318836/ME-Badger-web2.webp, width=4325}, reverse_layout=true, section_id=content, pop_of_color={color=#ffa400, opacity=100}}, {carousel_media=[], content_column=<h2>Comprehensive Marketing Support</h2> <p class="p1">As Badger Paperboard's dedicated strategic marketing partner, we function as a true extension of their team – aligned with their goals and executing across every channel that moves the needle. From brand building to lead generation, every initiative is connected by strategy and measured by results.</p> <ul> <li>Collaborative Strategy Sessions</li> <li>Website Optimizations</li> <li>Content Marketing</li> <li>SEO Program</li> <li>HubSpot Marketing Automation Support</li> <li>Social Media Management</li> <li>Email Marketing</li> <li>Video Marketing</li> <li>Print Collateral</li> <li>Sales Materials</li> <li>Trade Show Strategies</li> <li>ROI Reporting</li> </ul>, image_column={alt=ME-Badger-img4, height=2086, loading=lazy, max_height=1976.3145428706775, max_width=2000, size_type=auto_custom_max, src=https://318836.fs1.hubspotusercontent-na1.net/hubfs/318836/ME-Badger-img4.webp, width=2111}, reverse_layout=false, section_id=print, pop_of_color={color=#10CFC9, opacity=100}}]}, css={}, child_css={}, id=module_174057676694111, name=module_174057676694111, type=module, order=18, label=Two Column Section Repeater, smart_type=null, styles={}, module_id=186633074711}, module_17405873113437={body={module_id=186637823052, spotlight_image={alt=badger-header, height=928, loading=lazy, max_height=928, max_width=1627, size_type=auto, src=https://318836.fs1.hubspotusercontent-na1.net/hubfs/318836/badger-header.webp, width=1627}}, css={}, child_css={}, id=module_17405873113437, name=module_17405873113437, type=module, order=7, label=Case Study Hero Spotlight, smart_type=null, styles={}, module_id=186637823052, deleted_at=1751549798223}, module_174058832582415={body={module_id=186641411197, overview_content=<h2>Marketing Program Powers Lead Generation for Packaging Supplier</h2> <p>Badger Paperboard is the nation’s leading supplier of paperboard products. 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From their four warehouses located across the country, they serve customers with industry-leading service and turnaround times. 100% of their paperboard comes from recycled sources, and 100% of paper waste is recycled – keeping sustainability at the forefront of their business.&nbsp;</p>, module_id=1155639}, css={}, child_css={}, id=rich_text_left_col, name=rich_text_left_col, type=module, order=27, label=null, smart_type=null, styles={}, module_id=1155639, deleted_at=1743993702243}, rich_text_left_copy={body={html=<h2>Digital Marketing Strategy</h2> <p>Marketing Essentials worked with Badger to create a plan that would increase traffic and help them get noticed for industry and product search terms.</p> <p>Badger’s strategic partnership with Marketing Essentials also includes blogging and content, social media management and a monthly email strategy. 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Mollis aliquam ut porttitor leo a diam. Pulvinar mattis nunc. bore et dolore magna aliqua. Mollis aliquam ut porttitor leo a diam. Pulvinar mattis nunc.</p> <p>&nbsp;</p>, image_field={size_type=auto_custom_max, src=https://318836.fs1.hubspotusercontent-na1.net/hubfs/318836/Amber%20Tobe%20Working.jpeg, alt=Amber Tobe Working, loading=lazy, width=3024, height=1873, max_width=2000, max_height=1238.7566137566137}}, css={}, child_css={}, id=module_169694454482514, name=module_169694454482514, type=module, order=31, label=me-section-offset-img, smart_type=null, styles={}, module_id=106926539938, deleted_at=1696947846064}, module_169694772730840={body={iframe=, image_or_video_thumb={src=}, module_id=139505447992, richtext_field=}, css={}, child_css={}, id=module_169694772730840, name=module_169694772730840, type=module, order=17, label=me-section-offset-video, smart_type=null, styles={}, module_id=139505447992, deleted_at=1743747500460}, module_17169168930862={body={cta_item=[{cta_label=Schedule a Consultation, icon={alt=ME__ConsultIconFooter_0724, height=78, loading=lazy, max_height=78, max_width=68, size_type=auto, src=https://318836.fs1.hubspotusercontent-na1.net/hubfs/318836/ME__ConsultIconFooter_0724.svg, width=68}, link_to_page={no_follow=false, open_in_new_tab=false, url={content_id=null, href=https://mktgessentials.com/marketing-consultation/, type=EXTERNAL}}, top_content=}], module_id=160262883701, section_heading=Your Growth Journey Starts Here, sub_heading=LET'S WORK TOGETHER.}, css={}, child_css={}, id=module_17169168930862, name=module_17169168930862, type=module, order=18, label=Work together 1, smart_type=null, styles={}, module_id=160262883701, deleted_at=1743996024442}, module_174057676694111={body={module_id=186633074711, two_column_section_repeater=[{carousel_media=[], content_column=<h2>Website Lead Generation</h2> <p style="font-size: 22px;">We designed and built a new website that showcases each community's unique character through interactive floor plans, vibrant photography and content reflecting their distinct personalities and cultures. But great design alone doesn't drive growth. We built the site around lead generation at every touchpoint.</p> <p style="margin-bottom: 10px;"><strong>Resource Center &amp; Interactive Tools</strong></p> <ul> <li aria-level="1">A comprehensive resource library offers downloadable guides that educate prospects while capturing contact information.</li> <li aria-level="1">The centerpiece is an <strong>interactive lifestyle quiz</strong> we built to reflect CFS's warm, people-focused approach. Based on responses, prospects receive personalized recommendations and follow-up content, which also helps sales qualify leads.</li> </ul> <p style="margin-bottom: 10px;"><strong>Strategic Lead Capture Throughout</strong></p> <ul> <li aria-level="1">A virtual assistant guides visitors through their decision journey.</li> <li aria-level="1">An integrated events section promotes activities and drives attendance.</li> </ul> <p>The entire site was designed with scalability in mind to support future growth and acquisitions.</p>, image_column={alt=cfs-tab-website, height=700, loading=lazy, max_height=700, max_width=1000, size_type=auto, src=https://318836.fs1.hubspotusercontent-na1.net/hubfs/318836/cfs-tab-website.webp, width=1000}, reverse_layout=false, section_id=website, pop_of_color={color=#10CFC9, opacity=100}}, {carousel_media=[], choice_field=Image, content_column=<h2><strong>SEO and AI Visibility Optimization</strong></h2> <p style="font-size: 22px;">To ensure immediate success at launch, we implemented foundational optimization across the site — optimizing title tags, meta descriptions and headers, developing a strategic keyword map and improving internal linking to enhance visibility across search engines and AI-driven platforms.</p> <p>The initial results validated our approach. Within four months, organic traffic doubled with a 104% increase in sessions compared to baseline, and total website traffic increased 5% quarter-over-quarter.</p> <p>Today, CFS has an ongoing SEO and AI Visibility Optimization program in place to maintain momentum and adapt to evolving search algorithms. We continuously monitor performance, refine keyword strategies and optimize content to ensure visibility across all platforms.</p>, image_column={alt=ME-CFS-image3, height=1333, loading=lazy, max_height=1333, max_width=2000, size_type=auto, src=https://318836.fs1.hubspotusercontent-na1.net/hubfs/318836/ME-CFS-image3.webp, width=2000}, reverse_layout=true, section_id=seo, pop_of_color={color=#f5333f, opacity=100}}, {carousel_media=[], content_column=<h2>Digital Advertising</h2> <p style="font-size: 22px;">A digital advertising strategy was put in place to increase brand awareness, generate leads and support community-specific goals. The strategy included targeted campaigns for key services and audiences.</p> <p>A key element of the strategy included launching a Google Ads grant campaign. Within a year, the grant drew significant traffic to the website and brought in new leads.</p> <p>When The Patterson was acquired, paid search, display and social media ads were deployed to inform the public of the rebranding and build awareness of the transition. These efforts played a critical role in positioning The Patterson as a premier option in its market.</p> <p style="margin-bottom: 10px;">The digital advertising strategy delivered measurable success:</p> <ul> <li aria-level="1">The Montage Mason community achieved<span>&nbsp;</span><strong>100% occupancy</strong><span>&nbsp;</span>just over a year after its acquisition.</li> <li aria-level="1">CFS Senior Living saw increased brand awareness and engagement across all their communities, driving growth and long-term success.</li> </ul>, image_column={alt=CFS-digital-ad-mock, height=780, loading=lazy, max_height=780, max_width=800, size_type=auto, src=https://318836.fs1.hubspotusercontent-na1.net/hubfs/318836/CFS-digital-ad-mock.webp, width=800}, reverse_layout=false, section_id=dig-ad, pop_of_color={color=#ffa400, opacity=100}}, {carousel_media=[], content_column=<h2>HubSpot Marketing Automation and CRM Integration</h2> <p style="font-size: 22px;">To enhance efficiency, improve lead management and enable real-time reporting, HubSpot’s marketing automation platform was set up for all communities and integrated with their Aline CRM. These integrations provided the tools necessary for a data-driven approach to sales and marketing.</p> <p style="margin-bottom: 10px;"><strong>The approach included:</strong></p> <ul> <li aria-level="1">Seamless integration of the HubSpot and Aline CRM across all communities, creating a unified system for managing inquiries, tracking data and automating marketing efforts.</li> <li aria-level="1">Enhanced tracking of inquiry sources to better understand lead origins and optimize marketing strategies accordingly.</li> <li aria-level="1">Real-time reporting and data dashboard set up to allow the team to monitor performance metrics and respond accordingly. 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Mollis aliquam ut porttitor leo a diam. Pulvinar mattis nunc. bore et dolore magna aliqua. Mollis aliquam ut porttitor leo a diam. Pulvinar mattis nunc.</p> <p>&nbsp;</p>, image_field={size_type=auto_custom_max, src=https://318836.fs1.hubspotusercontent-na1.net/hubfs/318836/Amber%20Tobe%20Working.jpeg, alt=Amber Tobe Working, loading=lazy, width=3024, height=1873, max_width=2000, max_height=1238.7566137566137}}, css={}, child_css={}, id=module_169694454482514, name=module_169694454482514, type=module, order=31, label=me-section-offset-img, smart_type=null, styles={}, module_id=106926539938, deleted_at=1696947846064}, module_169694772730840={body={iframe=https://www.youtube.com/embed/61XVbTHFzMU, image_or_video_thumb={alt=Machine Concepts Video, height=572, loading=lazy, max_height=572, max_width=1000, size_type=auto, src=https://318836.fs1.hubspotusercontent-na1.net/hubfs/318836/Machine%20Concepts%20Video.webp, width=1000}, module_id=139505447992, richtext_field=<h2 style="font-size: 48px;">Hear from Machine Concepts</h2> <p>“As designers and builders of custom equipment – and engineers at heart, marketing content, website development and SEO optimization have never been our strong suit. 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We communicate our vision, and Marketing Essentials executes.”</p> <p><i>– JF Eiting, CEO of Machine Concepts</i></p> <p style="font-size: 15px;"><strong><i>Video produced by Marketing Essentials for the company’s 30th anniversary.</i></strong></p>}, css={}, child_css={}, id=module_174050939096514, name=module_174050939096514, type=module, order=11, label=Testimonial Video, smart_type=null, styles={}, module_id=186601225879}, module_174057676694111={body={module_id=186633074711, two_column_section_repeater=[{carousel_media=[], content_column=<h2><span>Strategic Content Elevates Market Presence</span></h2> <p style="font-size: 22px;">The strategic partnership includes developing content to support sales, SEO AI search visibility&nbsp;and help establish their expertise in the market. This content includes videos of their machinery in action, customer case studies, articles on recent projects and industry trends, LinkedIn postings and&nbsp;a quarterly e-newsletter.</p>, image_column={alt=ME_MACHCON_CaseStudy_Gallery3-3_0226, height=1080, loading=lazy, max_height=1080, max_width=1330, size_type=auto, src=https://318836.fs1.hubspotusercontent-na1.net/hubfs/318836/ME_MACHCON_CaseStudy_Gallery3-3_0226.webp, width=1330}, reverse_layout=false, section_id=, pop_of_color={color=#f5333f, opacity=100}}, {carousel_media=[], content_column=<h2><span>Website Optimizaton and AI-Powered Guidance</span></h2> <p style="font-size: 22px;">We transformed Machine Concepts' website into a lead generation engine with continuous optimization based on user behavior, SEO-AI performance and business priorities. Blog articles and case studies demonstrate technical expertise while product pages highlight critical specifications and capabilities.</p> <p style="margin-bottom: 10px;"><strong>Interactive AI Agent for Prospect Navigation</strong></p> <p>An AI agent on the website streamlines the prospect experience by helping visitors efficiently navigate the site. The agent quickly directs prospects to relevant solutions and specifications, eliminating time spent searching&nbsp;and ensuring they connect with the right information and team member faster.</p>, image_column={alt=ME_MACHCON_CaseStudy_Gallery4_0226, height=1080, loading=lazy, max_height=1080, max_width=1330, size_type=auto, src=https://318836.fs1.hubspotusercontent-na1.net/hubfs/318836/ME_MACHCON_CaseStudy_Gallery4_0226.webp, width=1330}, reverse_layout=true, section_id=, pop_of_color={color=#10CFC9, opacity=100}}, {carousel_media=[], choice_field=Image, content_column=<h2 style="text-align: left;">SEO AI Visibility Optimization</h2> <p style="text-align: left; font-size: 22px;">Our SEO AI Visibility Optimization program strategically focuses on ensuring Machine Concepts appears in search results for their highest-revenue solutions before competitors do. We began by developing detailed buyer personas to understand the challenges prospects face and how they search for custom machinery solutions online. This research created a targeted keyword foundation.</p> <p style="text-align: left;">After implementing critical technical and on-page SEO fixes, we moved into ongoing monthly optimization to continuously improve rankings and capture search traffic. The program includes strategic planning, AI-powered content optimization, performance monitoring and detailed monthly reporting — all designed to maintain and expand Machine Concepts' visibility advantage in high-value search opportunities.<span></span></p>, image_column={alt=ME_MACHCON_CaseStudy_Gallery5_0226, height=1080, loading=lazy, max_height=1080, max_width=1330, size_type=auto, src=https://318836.fs1.hubspotusercontent-na1.net/hubfs/318836/ME_MACHCON_CaseStudy_Gallery5_0226.webp, width=1330}, reverse_layout=false, section_id=, pop_of_color={color=#ffa400, opacity=100}}]}, css={}, child_css={}, id=module_174057676694111, name=module_174057676694111, type=module, order=19, label=Two Column Section Repeater, smart_type=null, styles={}, module_id=186633074711}, module_17405873113437={body={module_id=186637823052, spotlight_image={alt=Machine Concepts, height=928, loading=lazy, max_height=928, max_width=1627, size_type=auto, src=https://318836.fs1.hubspotusercontent-na1.net/hubfs/318836/Machine%20Concepts.webp, width=1627}}, css={}, child_css={}, id=module_17405873113437, name=module_17405873113437, type=module, order=7, label=Case Study Hero Spotlight, smart_type=null, styles={}, module_id=186637823052, deleted_at=1751550208098}, module_174058832582415={body={module_id=186641411197, overview_content=<h2><strong>Driving Lead Generation and Market Authority for Custom Machine Builder</strong></h2> <p>Machine Concepts is an industry-leading, engineering-based machinery builder that provides turnkey, innovative solutions for metal processing equipment and custom machinery across North America.</p> <p>Without a dedicated onsite marketing team, Machine Concepts needed strategic marketing support that could align seamlessly with their sales and engineering teams. They required a partner who could <span class="highlight">translate complex technical capabilities into compelling marketing that generates qualified leads</span> and establishes their expert authority in the custom machinery market.</p> <p>They also faced a visibility challenge — prospects were finding competitors first in search results for high-value custom machinery projects.</p>, overview_image={src=}, results_container=<h2>The Results</h2> <div class="result-example"> <p>Our partnership focuses on aligning sales and marketing through expert content and lead generation systems that integrate seamlessly with their sales process. 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We handle the marketing mix so the TAB Wrapper team can focus on what they do best.</p> <ul> <li>Product campaign marketing</li> <li>Website development and maintenance</li> <li>SEO and AI search visibility optimization</li> <li>Content writing</li> <li>Digital advertising</li> <li>Social media management</li> <li>Email marketing</li> <li>Marketing automation and CRM optimization</li> <li>Print collateral development</li> <li>Trade show marketing</li> </ul>, image_column={alt=collage of facebook posts, google ads, and data, height=1330, loading=lazy, max_height=1330, max_width=1568, size_type=auto, src=https://318836.fs1.hubspotusercontent-na1.net/hubfs/318836/ME_TABWrapper_Gallery5_0226.webp, width=1568}, reverse_layout=true, pop_of_color={color=#10CFC9, opacity=100}}, {carousel_media=[], content_column=<h2>Looking Ahead</h2> <p>Our partnership with TAB Wrapper Tornado is built on continuous improvement, not one-time wins. This disciplined approach ensures every marketing dollar delivers measurable ROI while keeping TAB Wrapper ahead of competitors.</p> <p style="margin-bottom: 0;"><strong>Our ongoing focus:</strong></p> <ul> <li><strong>Quarterly performance analysis</strong> to double down on what's working, refine what's not</li> <li><strong>Competitive monitoring</strong> to track competitor positioning to maintain TAB Wrapper's market edge</li> <li><strong>Conversion optimization</strong> to refine the journey from contact to customer</li> <li><strong>Emerging trends,</strong> such as AI-powered search optimization, to stay at the forefront of cutting-edge technologies</li> </ul> <p>Success in industrial marketing requires both consistency and adaptability. 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Mollis aliquam ut porttitor leo a diam. Pulvinar mattis nunc. bore et dolore magna aliqua. Mollis aliquam ut porttitor leo a diam. Pulvinar mattis nunc.</p> <p>&nbsp;</p>, image_field={size_type=auto_custom_max, src=https://318836.fs1.hubspotusercontent-na1.net/hubfs/318836/Amber%20Tobe%20Working.jpeg, alt=Amber Tobe Working, loading=lazy, width=3024, height=1873, max_width=2000, max_height=1238.7566137566137}}, css={}, child_css={}, id=module_169694454482514, name=module_169694454482514, type=module, order=31, label=me-section-offset-img, smart_type=null, styles={}, module_id=106926539938, deleted_at=1696947846064}, module_169694772730840={body={iframe=https://player.vimeo.com/video/528060268?h=89cf39eb6b, image_or_video_thumb={alt=Success Story: Otterbein Lebanon Strategic Partnership, height=574, loading=lazy, max_height=574, max_width=1000, size_type=auto, src=https://318836.fs1.hubspotusercontent-na1.net/hubfs/318836/1-Blog/anna.webp, width=1000}, module_id=139505447992, richtext_field=<h2>Hear from Otterbein SeniorLife</h2> <p>“What a great decision we, at Otterbein SeniorLife, made to work with Marketing Essentials! 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I heartily recommend Marketing Essentials – an extremely valuable marketing partner.”</p> <p>-Gary Horning, Vice President, Marketing &amp; Communications, Otterbein SeniorLife</p>, image_or_video_thumb={size_type=auto, src=https://318836.fs1.hubspotusercontent-na1.net/hubfs/318836/1-Blog/anna.webp, alt=Success Story: Otterbein Lebanon Strategic Partnership, loading=lazy, width=1000, height=574, max_width=1000, max_height=574}, iframe=https://player.vimeo.com/video/528060268?h=89cf39eb6b}, css={}, child_css={}, id=module_17405084093268, name=module_17405084093268, type=module, order=16, label=me-section-offset-video, smart_type=null, styles={}, module_id=139505447992, deleted_at=1740509433223}, module_174050939096514={body={iframe=<iframe width="100%" height="100%" src="https://www.youtube.com/embed/FdOJ7BCjaII?si=PbWYLy06Ex72NEUm" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>, image_or_video_thumb={alt=anna, height=574, max_height=574, max_width=1000, src=https://318836.fs1.hubspotusercontent-na1.net/hubfs/318836/1-Blog/anna.webp, width=1000}, module_id=186601225879, richtext_field=<h2>Hear from Otterbein SeniorLife</h2> <p>“The best partnerships grow with you. 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module_id=186600233764}, css={}, child_css={}, id=module_17405750252521, name=module_17405750252521, type=module, order=7, label=Spotlight Image Module, smart_type=null, styles={}, module_id=186600233764, deleted_at=1740587407746}, module_174057676694111={body={module_id=186633074711, two_column_section_repeater=[{carousel_image=[{alt=kelly-2, height=1080, loading=lazy, max_height=1080, max_width=1080, size_type=auto, src=https://318836.fs1.hubspotusercontent-na1.net/hubfs/318836/kelly-2.png, width=1080}, {alt=kelly-2, height=1080, loading=lazy, max_height=1080, max_width=1080, size_type=auto, src=https://318836.fs1.hubspotusercontent-na1.net/hubfs/318836/kelly-2.png, width=1080}, {alt=kelly-2, height=1080, loading=lazy, max_height=1080, max_width=1080, size_type=auto, src=https://318836.fs1.hubspotusercontent-na1.net/hubfs/318836/kelly-2.png, width=1080}, {alt=kelly-2, height=1080, loading=lazy, max_height=1080, max_width=1080, size_type=auto, 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development, social media campaigns, advertising, video production, acquisition marketing, video marketing, direct mail and lots more.</li> <li><strong>Complementary strengths:</strong> We leverage what each team does best, working in tandem to maximize efficiency and results.</li> <li><strong>Transparent reporting and communication:</strong> Weekly check-ins and shared dashboard systems keep all stakeholders informed, aligned and empowered to make timely decisions.</li> </ul>, image_column={alt=ME_OSL_CaseStudy_Gallery6_0226, height=1080, loading=lazy, max_height=1080, max_width=1080, size_type=auto_custom_max, src=https://318836.fs1.hubspotusercontent-na1.net/hubfs/318836/ME_OSL_CaseStudy_Gallery6_0226.webp, width=1080}, reverse_layout=false, section_id=, pop_of_color={color=#10CFC9, opacity=100}}, {carousel_media=[], choice_field=Image, content_column=<h2><strong>Recent Major Initiative: Complete Website Redesign</strong></h2> <p style="font-size: 22px;">Otterbein recently completed 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We lead the entire video process — from shaping the strategy and storyboards to preparing residents, managing the shoot, handling post-production and promoting each video across the right channels. The result is content that feels natural and deeply resonates with prospective residents and their families.</p> <p><em>"A video shoot can get a little crazy and a little hairy because you've got multiple video cameras, you've got a lot of people coming through. And what I've enjoyed about working with Marketing Essentials is their ability to communicate with our residents, just bringing peace to a video shoot. They're organized, they're creative. 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With over a century of experience, Otterbein strives to enhance the quality of life and holistic growth of older persons.</p> <p>Marketing Essentials provides a full-service digital marketing and sales program to Otterbein that fills the sales pipeline at all stages and builds brand equity both internally and externally.</p>, module_id=1155639}, css={}, child_css={}, id=rich_text_left_col, name=rich_text_left_col, type=module, order=26, label=null, smart_type=null, styles={}, module_id=1155639, deleted_at=1740505076800}, rich_text_left_copy={body={html=, module_id=1155639}, css={}, child_css={}, id=rich_text_left_copy, name=rich_text_left_copy, type=module, order=23, label=null, smart_type=null, styles={}, module_id=1155639, deleted_at=1697558469025}, rich_text_overview_text={body={html=<p>Otterbein SeniorLife offers seniors unlimited lifestyle options through independent living, assisted living, skilled nursing, rehab, memory support, respite care, in-home care, and hospice services in Ohio and Indiana. 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Mollis aliquam ut porttitor leo a diam. Pulvinar mattis nunc. bore et dolore magna aliqua. Mollis aliquam ut porttitor leo a diam. Pulvinar mattis nunc.</p> <p>&nbsp;</p>, image_field={size_type=auto_custom_max, src=https://318836.fs1.hubspotusercontent-na1.net/hubfs/318836/Amber%20Tobe%20Working.jpeg, alt=Amber Tobe Working, loading=lazy, width=3024, height=1873, max_width=2000, max_height=1238.7566137566137}}, css={}, child_css={}, id=module_169694454482514, name=module_169694454482514, type=module, order=31, label=me-section-offset-img, smart_type=null, styles={}, module_id=106926539938, deleted_at=1696947846064}, module_169694772730840={body={iframe=https://player.vimeo.com/video/1021066042?h=4e577a6eaa, image_or_video_thumb={alt=Andy Brizek, VP, Sales & Markeing, height=572, max_height=572, max_width=1000, src=https://318836.fs1.hubspotusercontent-na1.net/hubfs/318836/ME_TabWrapperVidTestThumb_1224.webp, width=1000}, module_id=139505447992, richtext_field=<h2>Hear from TAB Industries</h2> <p>“The team at Marketing Essentials was very approachable. They listened to our needs and provided us with options that fit within our budget.”</p> <p>With the HubSpot CRM, “we could do more from a sales standpoint with less individuals … (it) also allowed us to have a bigger reach and a more effective reach.”</p> <p>– Andy Brizek, VP, Sales &amp; Marketing</p>}, css={}, child_css={}, id=module_169694772730840, name=module_169694772730840, type=module, order=17, label=me-section-offset-video, smart_type=null, styles={}, module_id=139505447992, deleted_at=1743988142898}, module_17169168930862={body={cta_item=[{cta_label=Schedule a Consultation, icon={alt=Consult Icon, height=78, loading=lazy, max_height=78, max_width=68, size_type=auto, src=https://318836.fs1.hubspotusercontent-na1.net/hubfs/318836/ME__ConsultIconFooter_0724.svg, width=68}, link_to_page={no_follow=false, open_in_new_tab=false, url={content_id=null, href=https://mktgessentials.com/marketing-consultation/, type=EXTERNAL}}, top_content=}], module_id=160262883701, section_heading=Your Growth Journey Starts Here, sub_heading=LET'S WORK TOGETHER.}, css={}, child_css={}, id=module_17169168930862, name=module_17169168930862, type=module, order=28, label=Work together 1, smart_type=null, styles={}, module_id=160262883701, deleted_at=1743988142898}, module_174050939096514={body={iframe=<iframe src="https://player.vimeo.com/video/1021066042?h=4e577a6eaa&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479" frameborder="0" allow="autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media" style="position:absolute;top:0;left:0;width:100%;height:100%;" title="ME_TABTestimonial_1024"></iframe>, image_or_video_thumb={alt=ME_TabWrapperVidTestThumb_1224, height=572, loading=lazy, max_height=572, max_width=1000, size_type=auto, src=https://318836.fs1.hubspotusercontent-na1.net/hubfs/318836/ME_TabWrapperVidTestThumb_1224.webp, width=1000}, module_id=186601225879, richtext_field=<h2>Hear from TAB Industries</h2> <p>“The team at Marketing Essentials was very approachable. They listened to our needs and provided us with options that fit within our budget. …. With the HubSpot CRM, we could do more from a sales standpoint with fewer individuals … (it) also allowed us to have a bigger reach and a more effective reach.”</p> <p><em>– Andy Brizek, Vice President Sales &amp; Marketing, TAB Industries</em></p>}, css={}, child_css={}, id=module_174050939096514, name=module_174050939096514, type=module, order=13, label=Testimonial Video, smart_type=null, styles={}, module_id=186601225879}, module_174057676694111={body={module_id=186633074711, two_column_section_repeater=[{carousel_media=[], content_column=<h2>Implementation</h2> <p style="margin-bottom: 0;"><strong>Sales Enhancement</strong></p> <ul> <li>Mapped sales process and created customized pipelines</li> <li>Automated lead assignments and deal creation to accelerate closures</li> <li>Integrated contact tracking for comprehensive view of customer interactions</li> </ul> <p style="margin-bottom: 0;"><strong>Marketing Automation</strong></p> <ul> <li>Developed lead nurturing email workflows to guide prospects through the buyer's journey</li> <li>Implemented social media scheduling and email templates to streamline engagement</li> </ul> <p style="margin-bottom: 0;"><strong>Service Improvements</strong></p> <ul> <li>Customized ticketing, live chat, customer surveys and knowledge base features for personalized support</li> </ul> <p style="margin-bottom: 0;"><strong>Reporting</strong></p> <ul> <li>Designed advanced reporting dashboards to track key metrics in real time</li> <li>Built a closed-loop data system&nbsp;for better customer acquisition cost insights</li> </ul> <p style="margin-bottom: 0;"><strong>Coaching</strong></p> <ul> <li>Provided personalized coaching</li> <li>Delivered hands-on training sessions&nbsp;</li> </ul>, image_column={alt=ME_TabWrapper_HubspotMock-2, height=1080, loading=lazy, max_height=1080, max_width=1080, size_type=auto, src=https://318836.fs1.hubspotusercontent-na1.net/hubfs/318836/ME_TabWrapper_HubspotMock-2.webp, width=1080}, reverse_layout=false, section_id=}]}, css={}, child_css={}, id=module_174057676694111, name=module_174057676694111, type=module, order=19, label=Two Column Section Repeater, smart_type=null, styles={}, module_id=186633074711}, module_17405873113437={body={module_id=186637823052, spotlight_image={alt=ME_TabWrapperSpotlightImg_0225, height=928, loading=lazy, max_height=928, max_width=1627, size_type=auto, src=https://318836.fs1.hubspotusercontent-na1.net/hubfs/318836/ME_TabWrapperSpotlightImg_0225.webp, width=1627}}, css={}, child_css={}, id=module_17405873113437, name=module_17405873113437, type=module, order=7, label=Case Study Hero Spotlight, smart_type=null, styles={}, module_id=186637823052, deleted_at=1751550298873}, module_174058832582415={body={module_id=186641411197, overview_content=<h2>From Spreadsheets to Sales Success: A HubSpot Transformation</h2> <p>TAB Industries, a Reading, Pennsylvania-based contract manufacturing and fabrication company, partnered with <span class="highlight">Marketing Essentials to transform its fragmented marketing and sales processes into a unified, efficient CRM.</span></p> <p>Before implementation, TAB relied on spreadsheets for customer data tracking, resulting in fragmented customer knowledge and communication across different systems. Significant time was spent on manual tasks, and misaligned processes across teams created challenges in achieving sales goals.</p>, overview_image={src=}, results_container=<h2>THE RESULTS</h2> <div class="result-example"> <p>Today, TAB Industries has transitioned to a data-driven, automated approach where everyday tasks are faster and more efficient, sales and marketing teams are aligned with real-time visibility into customer data, and advanced reporting capabilities support informed, strategic decision-making for continued growth and innovation.</p> </div>}, css={}, child_css={}, id=module_174058832582415, name=module_174058832582415, type=module, order=9, label=Case Study Overview, smart_type=null, styles={}, module_id=186641411197}, module_174058912949832={body={module_id=186643018262, results_content=, results_image={src=}}, css={}, child_css={}, id=module_174058912949832, name=module_174058912949832, type=module, order=11, label=Results Module, smart_type=null, styles={}, module_id=186643018262}, rich_text={body={html=<p>Successful Marketing Partnership Drives Growth</p>, module_id=1155639}, css={}, child_css={}, id=rich_text, name=rich_text, type=module, order=6, label=null, smart_type=null, styles={}, module_id=1155639, deleted_at=1696340351318}, rich_text_left_col={body={html=<p>TAB Industries, headquartered in Reading, PA, is a leading contract manufacturing and fabrication company. As the parent company of TAB Wrapper, they are widely recognized for their innovative TAB Wrapper Tornado orbital stretch wrapping systems. These cutting-edge solutions enable secure pallet load wrapping without the need for traditional banding, strapping or manual wrapping.</p> <p>When TAB Industries partnered with Marketing Essentials, they were seeking to optimize their sales and marketing technology. Their existing reliance on spreadsheets for customer data tracking was cumbersome, and customer knowledge and communication were fragmented across different systems. Additionally, significant time was spent on manual tasks that could be streamlined with a CRM. 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Pulvinar mattis nunc.</p> <p>&nbsp;</p>, image_field={size_type=auto_custom_max, src=https://318836.fs1.hubspotusercontent-na1.net/hubfs/318836/Amber%20Tobe%20Working.jpeg, alt=Amber Tobe Working, loading=lazy, width=3024, height=1873, max_width=2000, max_height=1238.7566137566137}}, css={}, child_css={}, id=module_169694454482514, name=module_169694454482514, type=module, order=31, label=me-section-offset-img, smart_type=null, styles={}, module_id=106926539938, deleted_at=1696947846064}, module_169694772730840={body={image_or_video_thumb={src=}, module_id=139505447992, richtext_field=}, css={}, child_css={}, id=module_169694772730840, name=module_169694772730840, type=module, order=17, label=me-section-offset-video, smart_type=null, styles={}, module_id=139505447992, deleted_at=1743746659038}, module_17169168930862={body={cta_item=[{cta_label=Schedule a Consultation, icon={alt=ME_Consult_FooterIcon_0424, height=63, loading=lazy, max_height=63, max_width=58, size_type=auto, src=https://318836.fs1.hubspotusercontent-na1.net/hubfs/318836/2024%20ME%20Website%20Files/Footer%20Icons/ME_Consult_FooterIcon_0424.webp, width=58}, link_to_page={no_follow=false, open_in_new_tab=false, url={content_id=null, href=https://mktgessentials.com/marketing-consultation/, type=EXTERNAL}}}], module_id=160262883701, section_heading=Your Growth Journey Starts Here, sub_heading=LET'S WORK TOGETHER.}, css={}, child_css={}, id=module_17169168930862, name=module_17169168930862, type=module, order=18, label=Work together 1, smart_type=null, styles={}, module_id=160262883701, deleted_at=1743995907376}, module_174050939096514={body={image_or_video_thumb={src=}, module_id=186601225879, richtext_field=<h2 style="text-align: center;"><span><strong>Hear from Optalis Healthcare</strong></span><span></span></h2> <div class="side-by-side-testimonials"> <div style="border-bottom: solid 1px #efcfd0; margin-bottom: 30px;"> <p style="text-align: center;">"We are grateful for our partnership with Marketing Essentials! Their support in strategy development, online brand presence, and SEO efforts has been very valuable. This collaboration between the Optalis Marketing team and Marketing Essentials is built on open communication — we share our evolving needs, business insights, and ideas, and they help bring them to life. Through focused efforts, we’ve achieved some outstanding results! Website clicks have increased by 20% compared to the prior year, and our SEO has dramatically improved. We appreciate Marketing Essentials for being a trusted partner in our success!”</p> <p style="text-align: center;"><span>– Jody Beckley |&nbsp;</span><span>Corporate Director of Marketing</span></p> </div> <div> <p style="text-align: center;">"Marketing Essentials has helped us achieve amazing results! We increased website clicks by 20% from the prior year, and dramatically increased our SEO: in some markets we went from 14th to 1st place."</p> <p style="text-align: center;"><span>– Stephanie Greazel </span><span>B.S., NHA | Corporate Director of Public Relations and Brand Management</span></p> </div> </div>}, css={}, child_css={}, id=module_174050939096514, name=module_174050939096514, type=module, order=11, label=Testimonial Video, smart_type=null, styles={}, module_id=186601225879}, module_174057676694111={body={module_id=186633074711, two_column_section_repeater=[{carousel_media=[], content_column=<h2>Website</h2> <p>Marketing Essentials architected a website that would bring the 30+ Optalis locations under one unified, branded website. 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After some time, ads transitioned to high-intent search campaigns and location-based ads targeting in-market audience segments.</p> <ul> <li>Previous Year: 15,593 sessions</li> <li>Ad Strategy in Place: 40,806 sessions</li> </ul>, image_column={alt=ME_OPH_DigAdsMock_0825, height=1080, loading=lazy, max_height=1080, max_width=1444, size_type=auto_custom_max, src=https://318836.fs1.hubspotusercontent-na1.net/hubfs/318836/ME_OPH_DigAdsMock_0825.jpg, width=1444}, reverse_layout=true, section_id=digitaladvertising}, {carousel_media=[], content_column=<h2>SEO</h2> <p>Our team created brand guidelines to identify an official naming scheme for each location. Consistent and accurate citations across the web are key for building off-page and local SEO.</p> <p>Clicks increased nearly 20% in Q4 2024 compared to Q4 2023. 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When Community First Solutions, the campus's management partner, acquired the community, they needed a fast, affordable, and scalable website to reflect Sycamore Glen’s welcoming environment and growth.</p> <p>The existing website didn’t meet the needs of the team or prospective residents. Community First Solutions wanted a quick solution that could establish a strong digital presence and adapt as the community evolved.</p> <p>As a result, Community First Solutions partnered with Marketing Essentials to create a modern, flexible website using a template that enabled the project to be completed efficiently. 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Mollis aliquam ut porttitor leo a diam. Pulvinar mattis nunc. bore et dolore magna aliqua. Mollis aliquam ut porttitor leo a diam. 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They got to know our culture and what we were after very well throughout the course of the process, so it evolved along the way to become just a really productive relationship. We were very happy with the results once the new website launched.”</p> <p>– Thomas P. Garvin, President &amp; CEO, Waverly Heights</p>}, css={}, child_css={}, id=module_174050939096514, name=module_174050939096514, type=module, order=11, label=Testimonial Video, smart_type=null, styles={}, module_id=186601225879}, module_174057676694111={body={module_id=186633074711, two_column_section_repeater=[{carousel_media=[], choice_field=Image, content_column=<h2>Website</h2> <p>We created a unified digital presence that brought together all three services under one cohesive website, transforming how families navigate their care options and streamlining internal operations.</p> <p>The new custom website features intuitive navigation that guides families through their care journey. The visual design reflects the beauty and elegance of the Waverly Heights campus, while dedicated service sections for Waverly Care and Waverly Connect help families understand exactly what services are available to them.</p> <p>The entire user journey was optimized for lead generation and conversion, with strategic placement of contact forms and calls-to-action throughout the site. 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Independent Living maintained a waitlist of more than 500 individuals, but awareness and interest in other care levels had slowed.</p> <p>We focused on optimizing those specific website pages with clear, compelling messaging, including a key point that these services are available to individuals outside the Waverly Heights community, something many people didn’t realize.</p> <p>We also launched targeted paid search and paid social campaigns, along with designing a complementary direct mail piece. 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When Community First Solutions, the campus's management partner, acquired the community, they needed a fast, affordable, and scalable website to reflect Sycamore Glen’s welcoming environment and growth.</p> <p>The existing website didn’t meet the needs of the team or prospective residents. Community First Solutions wanted a quick solution that could establish a strong digital presence and adapt as the community evolved.</p> <p>As a result, Community First Solutions partnered with Marketing Essentials to create a modern, flexible website using a template that enabled the project to be completed efficiently. 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These videos featured current team members sharing their personal experiences, highlighting the supportive work environment and explaining why they chose to grow their careers with Liberty Lutheran. Designed for use on the website, social media and in digital ads, the videos humanized the company and helped build trust with prospective applicants by offering a genuine look inside the community.</p>, image_column={alt=Video Mocks, height=1440, loading=lazy, max_height=1440, max_width=1920, size_type=auto, src=https://318836.fs1.hubspotusercontent-na1.net/hubfs/318836/LIBLUTH_VideoMock_0625.webp, width=1920}, reverse_layout=false, section_id=video}, {carousel_media=[], choice_field=Image, content_column=<h2>Updated Career Pages Improve Candidate Journey</h2> <p>To support Liberty Lutheran’s recruitment goals, we refreshed the careers pages for both Artman and Paul’s Run. The updated pages were designed with user experience in mind, making it easier for job seekers to explore open positions, learn about each community’s mission and benefits, and take the next step in applying. Clear calls to action, integrated video content and streamlined navigation ensure that the pages not only reflect the values of each community but also convert more visitors into applicants. These updates laid the groundwork for a more engaging and effective hiring experience.</p>, image_column={alt=Website Mock, height=739, loading=lazy, max_height=739, max_width=860, size_type=auto, src=https://318836.fs1.hubspotusercontent-na1.net/hubfs/318836/ME_WorkSpotlightGraphics_LibLuthWeb_0524.webp, width=860}, reverse_layout=true, section_id=website}, {carousel_media=[], content_column=<h2>Digital Ads Drive Qualified Leads</h2> <p>A targeted digital advertising strategy played a key role in attracting job seekers to Artman and Paul’s Run. 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Mollis aliquam ut porttitor leo a diam. Pulvinar mattis nunc. bore et dolore magna aliqua. Mollis aliquam ut porttitor leo a diam. Pulvinar mattis nunc.</p> <p>&nbsp;</p>, image_field={size_type=auto_custom_max, src=https://318836.fs1.hubspotusercontent-na1.net/hubfs/318836/Amber%20Tobe%20Working.jpeg, alt=Amber Tobe Working, loading=lazy, width=3024, height=1873, max_width=2000, max_height=1238.7566137566137}}, css={}, child_css={}, id=module_169694454482514, name=module_169694454482514, type=module, order=31, label=me-section-offset-img, smart_type=null, styles={}, module_id=106926539938, deleted_at=1696947846064}, module_169694772730840={body={iframe=https://www.youtube.com/embed/Ehg4Ojd0rlg?si=mmyAcXKIJn9BkWE1, image_or_video_thumb={alt=clca-testimonial, height=572, loading=lazy, max_height=572, max_width=1000, size_type=auto, src=https://318836.fs1.hubspotusercontent-na1.net/hubfs/318836/clca-testimonial.webp, width=1000}, module_id=139505447992, richtext_field=<h2>Hear from Classic Carriers</h2> <p>“They have allowed us to take any initiative we have in those areas to a level we would not have been able to produce on our own with our internal staff … They bring expertise, knowledge, and specialization in areas we have absolutely none. They can help us put forth something to our customers, our drivers and everyone else that really makes us proud, and this helps us put forth the type of face to Classic Carriers that we really want the world to see.” – Kurt, IT Director</p>}, css={}, child_css={}, id=module_169694772730840, name=module_169694772730840, type=module, order=17, label=me-section-offset-video, smart_type=null, styles={}, module_id=139505447992, deleted_at=1743992651961}, module_17169168930862={body={cta_item=[{cta_label=Schedule a Consultation, icon={alt=ME_Consult_FooterIcon_0424, height=63, loading=lazy, max_height=63, max_width=58, size_type=auto, src=https://318836.fs1.hubspotusercontent-na1.net/hubfs/318836/2024%20ME%20Website%20Files/Footer%20Icons/ME_Consult_FooterIcon_0424.webp, width=58}, link_to_page={no_follow=false, open_in_new_tab=false, url={content_id=null, href=https://mktgessentials.com/marketing-consultation/, type=EXTERNAL}}}], module_id=160262883701, section_heading=Your Growth Journey Starts Here, sub_heading=LET'S WORK TOGETHER.}, css={}, child_css={}, id=module_17169168930862, name=module_17169168930862, type=module, order=30, label=Work together 1, smart_type=null, styles={}, module_id=160262883701, deleted_at=1743992651961}, module_174050939096514={body={iframe=<iframe width="100%" height="100%" src="https://www.youtube.com/embed/Ehg4Ojd0rlg?si=gyXZCkvodeYzQ2De" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>, image_or_video_thumb={alt=clca-testimonial, height=572, loading=lazy, max_height=572, max_width=1000, size_type=auto, src=https://318836.fs1.hubspotusercontent-na1.net/hubfs/318836/clca-testimonial.webp, width=1000}, module_id=186601225879, richtext_field=<h2>Hear from Classic Carriers</h2> <p>“They have allowed us to take any initiative we have in those areas to a level we would not have been able to produce on our own with our internal staff … They bring expertise, knowledge, and specialization in areas we have absolutely none. 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Mollis aliquam ut porttitor leo a diam. Pulvinar mattis nunc. bore et dolore magna aliqua. Mollis aliquam ut porttitor leo a diam. 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A hacked website can lead to anyone attempting to visit your website getting an unfriendly “warning” message that would turn them away. &nbsp;A hacked website can also exhibit multiple other issues, such as redirecting traffic to unwanted advertisements, loading extremely slow or getting flagged by Google.</p> <p>Our team immediately took down the hacked website and began building Closing Time Realty a new template website that was affordable for the growing small business. The site included top security features to help avoid future hacks and was designed with a modern look that was user-friendly for those searching for a new home or looking to sell. 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Mollis aliquam ut porttitor leo a diam. Pulvinar mattis nunc. bore et dolore magna aliqua. Mollis aliquam ut porttitor leo a diam. Pulvinar mattis nunc.</p> <p>&nbsp;</p>, image_field={size_type=auto_custom_max, src=https://318836.fs1.hubspotusercontent-na1.net/hubfs/318836/Amber%20Tobe%20Working.jpeg, alt=Amber Tobe Working, loading=lazy, width=3024, height=1873, max_width=2000, max_height=1238.7566137566137}}, css={}, child_css={}, id=module_169694454482514, name=module_169694454482514, type=module, order=31, label=me-section-offset-img, smart_type=null, styles={}, module_id=106926539938, deleted_at=1696947846064}, module_169694772730840={body={iframe=https://www.youtube.com/embed/rWHYuxhpdWg?si=J-lD1Dx2LMkWh6Bo, image_or_video_thumb={alt=Celina insurance testimonial, height=539, loading=lazy, max_height=539, max_width=954, size_type=auto_custom_max, src=https://318836.fs1.hubspotusercontent-na1.net/hubfs/318836/1-Blog/celinainsur-thumbnail.webp, width=954}, module_id=139505447992, richtext_field=<h2>Hear from Celina Insurance Group</h2> <p>"Working with Marketing Essentials has been a great experience. 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This team did a great job from beginning to end … We seamlessly divided tasks and could rely on each other to accomplish them. ME (Marketing Essentials) is truly an extension of our small internal team. 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Community First Solutions wanted a quick solution that could establish a strong digital presence and adapt as the community evolved.</p> </div>, overview_image={alt=sycamore-glen-web-1-1, height=1850, loading=lazy, max_height=1850, max_width=793, size_type=auto, src=https://318836.fs1.hubspotusercontent-na1.net/hubfs/318836/sycamore-glen-web-1-1.webp, width=793}}, css={}, child_css={}, id=module_174058832582415, name=module_174058832582415, type=module, order=9, label=Case Study Overview, smart_type=null, styles={}, module_id=186641411197}, module_174058912949832={body={module_id=186643018262, results_content=<h2>Results</h2> <p>As a result, Community First Solutions partnered with Marketing Essentials to create a modern, flexible website using a template that enabled the project to be completed efficiently. 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When Community First Solutions, the campus's management partner, acquired the community, they needed a fast, affordable, and scalable website to reflect Sycamore Glen’s welcoming environment and growth.</p> <p>The existing website didn’t meet the needs of the team or prospective residents. Community First Solutions wanted a quick solution that could establish a strong digital presence and adapt as the community evolved.</p> <p>As a result, Community First Solutions partnered with Marketing Essentials to create a modern, flexible website using a template that enabled the project to be completed efficiently. By dividing tasks seamlessly and combining expertise, we delivered a site that:</p> <ul> <li><span style="font-size: 18px;">Reflects Sycamore Glen’s mission, vibrant atmosphere and new management.</span></li> <li><span style="font-size: 18px;">Is easy to navigate for residents and families.</span></li> <li><span style="font-size: 18px;">Can grow alongside the community.</span></li> </ul> <p><span style="font-size: 18px;">The new website now serves as a powerful platform for Sycamore Glen’s growth, providing prospective residents and families with an engaging and user-friendly experience.</span><span style="font-size: 18px;"></span></p> <p><span style="font-size: 20px;"><strong>Hear from Community First Solutions</strong></span><span style="font-size: 18px;"></span></p> <p>“This was the fourth website we built together and was the smoothest by far. This team did a great job from beginning to end … We seamlessly divided tasks and could rely on each other to accomplish them. 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Mollis aliquam ut porttitor leo a diam. Pulvinar mattis nunc. bore et dolore magna aliqua. Mollis aliquam ut porttitor leo a diam. 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Our customers have quickly utilized our new online ordering forms, which have already saved us many employee hours on the phone. So far, our partnership with Marketing Essentials is paying dividends.”</p> <p>– Josh Schmerge, Curly’s Custom Meats</p> <p><em>Drone video produced by Marketing Essentials as part of the new store promotional strategy.</em></p>}, css={}, child_css={}, id=module_169694772730840, name=module_169694772730840, type=module, order=17, label=me-section-offset-video, smart_type=null, styles={}, module_id=139505447992, deleted_at=1743741688153}, module_17169168930862={body={cta_item=[{cta_label=Schedule a Consultation, icon={alt=ME_Consult_FooterIcon_0424, height=63, loading=lazy, max_height=63, max_width=58, size_type=auto, src=https://318836.fs1.hubspotusercontent-na1.net/hubfs/318836/2024%20ME%20Website%20Files/Footer%20Icons/ME_Consult_FooterIcon_0424.webp, width=58}, link_to_page={no_follow=false, open_in_new_tab=false, url={content_id=null, href=https://mktgessentials.com/marketing-consultation/, type=EXTERNAL}}, top_content=}], module_id=160262883701, section_heading=Your Growth Journey Starts Here, sub_heading=LET'S WORK TOGETHER.}, css={}, child_css={}, id=module_17169168930862, name=module_17169168930862, type=module, order=18, label=Work together 1, smart_type=null, styles={}, module_id=160262883701, deleted_at=1743995638802}, module_174050939096514={body={iframe=<iframe width="100%" height="100%" src="https://www.youtube.com/embed/KrObfLPdli0?si=AWN5o68xLN52MBBy" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>, image_or_video_thumb={alt=Curlys Meats Building, height=572, loading=lazy, max_height=572, max_width=1000, size_type=auto, src=https://318836.fs1.hubspotusercontent-na1.net/hubfs/318836/Curlys%20Meats%20Building.webp, width=1000}, module_id=186601225879, richtext_field=<h2>Hear from Curly’s Custom Meats</h2> <p>“The Marketing Essentials team has been detailed, available and outside-the-box thinkers. Our customers have quickly utilized our new online ordering forms, which have already saved us many employee hours on the phone. So far, our partnership with Marketing Essentials is paying dividends.”</p> <p>– Josh Schmerge, Curly’s Custom Meats</p> <p><em>Drone video produced by Marketing Essentials as part of the new store promotional strategy.</em></p>}, css={}, child_css={}, id=module_174050939096514, name=module_174050939096514, type=module, order=13, label=Testimonial Video, smart_type=null, styles={}, module_id=186601225879}, module_174057676694111={body={module_id=186633074711, two_column_section_repeater=[{carousel_media=[], content_column=<h2>New Modern Website Drives Sales</h2> <p>The original Curly’s website suffered from an outdated design and poor user experience, failing to reflect Curly’s evolving brand and business growth. The aim was to create a new, modern website that not only aligned with their refreshed branding but also promoted sales for the new retail outlet and online sales. Additionally, it was crucial for the website development to progress in phases, allowing the Curly’s team to manage this project concurrently with their ongoing building construction efforts.</p> <p>Our team devised a comprehensive web strategy, followed by the creation of design mockups for the new site. The development phase involved writing the website copy, designing and constructing each page with custom imagery and implementing SEO best practices to enhance online visibility.</p> <p>The new website features robust ecommerce capabilities, initially launching with online sales of their beef jerky, with plans to broaden the range of online retail products in the future.</p> <p>Furthermore, the website now hosts online forms for meat processing orders, a significant upgrade from the previous system that required farmers to submit orders via paper forms or phone calls. 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Pulvinar mattis nunc.</p> <p>&nbsp;</p>, image_field={size_type=auto_custom_max, src=https://318836.fs1.hubspotusercontent-na1.net/hubfs/318836/Amber%20Tobe%20Working.jpeg, alt=Amber Tobe Working, loading=lazy, width=3024, height=1873, max_width=2000, max_height=1238.7566137566137}}, css={}, child_css={}, id=module_169694454482514, name=module_169694454482514, type=module, order=31, label=me-section-offset-img, smart_type=null, styles={}, module_id=106926539938, deleted_at=1696947846064}, module_169694772730840={body={iframe=https://www.youtube.com/embed/57sHZQiXrnE?si=luhAvj-RmyCgXETc, image_or_video_thumb={alt=Piqua Arts Council testimonial video, height=1074, loading=lazy, max_height=1074, max_width=1912, size_type=auto_custom_max, src=https://318836.fs1.hubspotusercontent-na1.net/hubfs/318836/1-Blog/pac-thumbnail.webp, width=1912}, module_id=139505447992, richtext_field=<h2>Hear from Piqua Arts Council</h2> <p>“With Marketing Essentials, you are definitely going to get a team of people – a dedicated team of people – that are passionate about what they do, and also have that level of professionalism there … It’s just great to work with a true team of professionals.”</p> <p>– Jordan Knepper, Executive Director, Piqua Arts Council</p>}, css={}, child_css={}, id=module_169694772730840, name=module_169694772730840, type=module, order=17, label=me-section-offset-video, smart_type=null, styles={}, module_id=139505447992, deleted_at=1743707694677}, module_17169168930862={body={cta_item=[{cta_label=Schedule a Consultation, icon={alt=ME_Consult_FooterIcon_0424, height=63, loading=lazy, max_height=63, max_width=58, size_type=auto, src=https://318836.fs1.hubspotusercontent-na1.net/hubfs/318836/2024%20ME%20Website%20Files/Footer%20Icons/ME_Consult_FooterIcon_0424.webp, width=58}, link_to_page={no_follow=false, open_in_new_tab=false, url={content_id=null, href=https://mktgessentials.com/marketing-consultation/, type=EXTERNAL}}}], module_id=160262883701, section_heading=Your Growth Journey Starts Here, sub_heading=LET'S WORK TOGETHER.}, css={}, child_css={}, id=module_17169168930862, name=module_17169168930862, type=module, order=19, label=Work together 1, smart_type=null, styles={}, module_id=160262883701, deleted_at=1743995438382}, module_174050939096514={body={iframe=<iframe width="100%" height="100%" src="https://www.youtube.com/embed/57sHZQiXrnE?si=DeZOkEbpOQ-XpMlY" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>, image_or_video_thumb={alt=pac-thumbnail, height=1074, loading=lazy, max_height=1074, max_width=1912, size_type=auto, src=https://318836.fs1.hubspotusercontent-na1.net/hubfs/318836/1-Blog/pac-thumbnail.webp, width=1912}, module_id=186601225879, richtext_field=<h2>Hear from Piqua Arts Council</h2> <p>“With Marketing Essentials, you are definitely going to get a team of people – a dedicated team of people – that are passionate about what they do, and also have that level of professionalism there … It’s just great to work with a true team of professionals.”</p> <p>– Jordan Knepper, Executive Director, Piqua Arts Council</p>}, css={}, child_css={}, id=module_174050939096514, name=module_174050939096514, type=module, order=13, label=Testimonial Video, smart_type=null, styles={}, module_id=186601225879}, module_17405873113437={body={module_id=186637823052, spotlight_image={alt=pac-header, height=928, loading=lazy, max_height=928, max_width=1627, size_type=auto, src=https://318836.fs1.hubspotusercontent-na1.net/hubfs/318836/1-Blog/pac-header.webp, width=1627}}, css={}, child_css={}, id=module_17405873113437, name=module_17405873113437, type=module, order=7, label=Case Study Hero Spotlight, smart_type=null, styles={}, module_id=186637823052, deleted_at=1751551586602}, module_174058832582415={body={module_id=186641411197, overview_content=<div> <h2>Overview</h2> </div> <div> <p>The Piqua Arts Council is a nonprofit dedicated to making the arts accessible to the surrounding communities through education, support and presentation. 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